Sales Automation Blog

Microsoft Dynamics CRM 3.0 Lotus Notes Domino Connector ? Overview For Consultant

2009-04-23T04:19:00.000-07:00

We have reworked the original material, dedicated to Microsoft CRM 1.2 and first version of the Connector, now we are very close to make it work with Lotus Calendar events and support Microsoft Dynamics CRM 3.0.

Microsoft Business Solutions CRM and IBM Lotus Notes Domino, being two groupware products from competing software development leaders, however could coexist within one organization computer network and even work together in collaboration. There maybe multiple reason why corporation would use both products: licensing, commitment to IBM Lotus Notes as legacy product, risk balancing ? staking on both Microsoft and Java/EJB/J2EE platforms, deploying Lotus advanced workflow to automate document management, etc. The need to synchronize MS CRM and Lotus Notes Domino databases is dictated by the ERP market and the connector is available. In this small article we?ll answer on the frequently asked questions.

? Messaging. Can MS CRM use Lotus Domino instead of Microsoft Exchange? Yes. MS CRM Lotus Domino connector allows you send messages from MS CRM objects: Lead, Account, Contact and all the future object, including Sales and Service modules

? Outgoing Messaging. When Microsoft CRM send email from Account, Contact, Lead ? connector takes control over and sends email through Lotus Domino server. It has Java Agent at the Lotus side and MS CRM SDK custom piece at the MS CRM side. If you compare outgoing messaging with standard MS CRM Exchange connector, then mechanism is slightly different. Microsoft CRM Exchange connector places GUID in the message header and uses this GUID to identify the object in the responding email to push it back to CRM and attach. MS CRM Lotus connector doesn?t use GUID ? instead it scans MS CRM objects (Accounts, Contacts, Leads) in smart cached way

? Incoming Messages. When Lotus Domino server receives email ? Java Agent side of the connector triggers checking with MS CRM if addressor email matches with any Contact, Lead or Account email. In the case of the match ? email is transferred into MS CRM in the form of activity of email type. Again ? please note that connector doesn?t use GUID mechanism. We found that matching is better approach and we have Microsoft CRM Exchange advanced connector ? which works with matching, without standard GUID mechanism.

? Microsoft CRM & Lotus Notes Events synchronization. Future version of the connector will synchronize MS CRM and Lotus Notes objects: Calendar, Appointment, Fax, Phone Call, etc. Please, note that Lotus has different objects ? we have the matching table, please check with us.

? Lotus & MS CRM Versions. Lotus should be version 6.0 or higher. The reason for this is simple ? version 6.0 supports Java Agent technology. MS CRM should be 1.2 or 3.0. Lotus could work in multiple hardware & OS platforms, such as Windows Server, AS/400, etc.

? Product Pricing. It is US$3k basic pack, including 30 users and then $75 each additional user. In Europe price is proportional in Euro.

? Support. Product is installed Worldwide and supported in Europe from German office, in the USA and Canada from Houston and Chicago, in South America, Africa, Australia, Asia, New Zealand from office in Sao Paulo Brazil.

Andrew is Great Plains specialist in Alba Spectrum Technologies ( http://www.albaspectrum.com http://www.enterlogix.com.br http://www.greatplains.com.mx ) ? Microsoft Great Plains, Navision, Microsoft CRM Partner, serving clients in California, Minnesota, Illinois, Washington, Florida, Arizona, Texas.

Microsoft Dynamics AX-GP-NAV-CRM: Trends and International Recommendations

2009-04-14T02:51:00.000-07:00

Microsoft Dynamics project ? or formerly referred as Project Green should unify and modulate all Microsoft Business Solutions ERP applications: Microsoft Great Plains/Microsoft Dynamics GP, Microsoft Navision (former Attain) Microsoft Dynamics NAV, Microsoft (Navision) Axapta/Microsoft Dynamics AX. The challenge of unification probably will result in quality change for the unified interface, such as Web/Business portal/Microsoft Outlook & MS Office integration, Deployment of new technologies, such as Microsoft Sharepoint with workflow automation. Plus the development platform for Microsoft Dynamics products should shift from proprietary tools, such as Microsoft Dexterity, C/SIDE, MorphX (no confirmation for Axapta yet ? but we guess it should follow) to C# and VB.Net with VisualStudio. In this small article we will try to orient IT managers in Microsoft Business Solutions MRP products selection for international and regional markets.

? Microsoft Dynamics GP. The regional markets for Great Plains 9.0 and following Microsoft Dynamics GP 10.0 version will narrow: United States, United Kingdom, Canada: both English and French speaking, Australia, New Zealand, South Africa and other English speaking countries in Asia, Africa and Worldwide, plus Spanish Speaking Latin America. Microsoft Dynamics GP 10 will not be available for Germany, France, Belgium, Netherlands, Poland ? the last version localized for these European countries will be 9.0 ? June 2006

? Microsoft Dynamics NAV. Currently Navision has very good presence in Europe, including East Europe: Poland, Russia, Ukraine, Czech Republic, Slovakia. Microsoft also localized Navision for new markets, where it just moved in: Brazil for example ? it was interesting development in Brazil ? first Microsoft probed Solomon, then Microsoft Great Plains 7.5 and in 2004 replaced it with localized Navision

? Microsoft Dynamics AX. Microsoft Axapta, opposite to Navision or Great Plains where market shares are gained/divided and competition is based on renovations and product improvements, Axapta has great potential yet to be deployed, coming from its modern and very futuristic system design and architecture. Being targeted to upper mid-market and corporate clients Axapta shows very good progress on emerging markets: in Russia for example the number of Axapta installation is similar and comparable with the number of Navision installations. Plus, in 2005 large number of Microsoft Business Solutions gold certified partners rushed into Axapta consulting arena ? this is seen in the USA, UK, Australia and continental Europe. In Brazil currently MBS in local Portuguese Axapta launching mode ? localized for Brazilian tax code

? Microsoft Dynamics CRM. Is planned as front CRM solution for the majority of Microsoft Dynamics ERP system: integration with Microsoft Dynamics GP is available for GP 7.5, 8.0, 9.0 and CRM 1.2 and 3.0, Microsoft Navision ? through third party integrations, Axapta integration is planned. Microsoft has Microsoft CRM as worldwide product, so you should not have any doubts regarding your regional market.

? Competition. Oracle is on the way with Oracle Fusion project, aiming on Oracle Financials/Applications/E-Business Suite, PeopleSoft, JDEdwards and potentially Siebel integration. SAP with the purchase of new mid and small market ERP: SAP Business One and Mendocino ? for SAP R/3 is catching up

Microsoft Dynamics CRM 3.0 Lotus Notes Domino Connector ? Overview For Consultant

2008-10-13T03:56:00.000-07:00

Microsoft Dynamics AX-GP-NAV-CRM: Trends and International Recommendations

2008-07-22T03:26:00.000-07:00

Microsoft Dynamics ERP: GP, AX, NAV, CRM ? which one to select

2008-07-12T03:24:00.000-07:00

Being in MRP implementation, customization, integration, data migration/conversion business for many years, we would like to give you some orientation, in the case if you are on the way of ERP selection for your company. In this small article we will be talking about Microsoft Business Solutions ERP brands only, you can check our future publication to get similar orientation on Oracle and SAP ERP products.

?Legacy? vs. ?Modern? ERP. It might not be the focusing question, however we?d like you to look at the ERP products from this perspective: Java/EJB Sun Microsystems conception is less then 10 years old, and now Microsoft .Net/C# construction is in the process of getting market from Java. Similar time test should be given to ERP system ? if the system has legacy architecture ? it might be candidate for replacement or be seriously re-written/renovated.
International aspect. If you think your company is and always be focusing on the US market and will do business with local folks only ? this paragraph might be skipped. For the rest of us ? and we are in this cohort ? we should watch closes Microsoft Business Solutions international policies. When Great Plains Software and Navision Software were independent software vendor and being forming their international policies completely independently from one another ? both had intentions to expand to all the world markets: USA, Europe, Australia, Asia, Africa, South and Central America. Now, when Microsoft sells all former GPS and Navision ERP products ? it can choose one product over the other to promote on the regional market ? simply due to the fact that it has to invest into ERP localization.
Microsoft Dynamics GP - Great Plains. Great Plains Software pioneered in the earlier 1990^th with its graphical and DB platform independent product for Mac and Windows: Great Plains Dynamics. The shell was written on C programming language and was named Great Plains Dexterity. Currently with Microsoft Dynamics project initiative ? Microsoft renovated Dexterity ? it supports now COM object calls and so XML web services, but it is not pure .net application/shell ? Microsoft is investing in web interfaces for Microsoft Dynamics GP ? Microsoft Business Portal for GP is very good example. Microsoft Dynamics GP incorporated all the best technologies from Microsoft Office to .Net, but its design was done more then 10 years ago. Microsoft Dynamics GP 9.0 is available in English, Latim Americal Spanish and Canadian French, plus German, Dutch and French/France versions will be available for version 9.0 only ? they will not be supported for future version of Dynamics GP.
Microsoft Dynamics NAV ? Microsoft Navision - Navision Attain. Navision Software was established in 1994 and since then it gained European ERP mid-size and portion of USA market, especially for light manufacturing. Navision success should be attributed to Denmark software development market miracle of earlier 1990^th. Navision went even further into graphical and DB platform independence ? it designed its own database platform ? C/SIDE ? Navision separated SQL coding from the database itself. Currently MBS promotes Navision on MS SQL Server platform and its database independence is losing its actuality. Navision was localized by MBS to the majority of East European, South American and other emerging markets ? if you are in Europe, South America, Asia and looking for supported reliable solution on your regional market ? you should look at Navision first.
Microsoft Dynamics AX ? Axapta. Axapta was the newest ERP designed by Navision Software prior to its acquisition by Microsoft. The architecture is dated at the end of 20^th century. Axapta needed some time for Microsoft to get upper mid-market ground ? traditionally occupied by SAP, Oracle, PeopleSoft, JDEdwards. Currently Microsoft is localizing Axapta to Brazilian market ? due in April 2006. Very good chances are in East and Continental Europe, including UK. In 2005 US Microsoft Business Solutions regional and nation-wide VARs invested into Axapta consulting practice ? training and certifying consultants, marketing campaign, etc. Very good chances for Axapta for US mid-market and and upper mid-market clientele and prospects
Microsoft Dynamics CRM. Microsoft Dynamics CRM 3.0 or simply Microsoft CRM 3.0 is promoted by Microsoft Worldwide. So, do not question it from the international perspective ? you will have integration with Microsoft Dynamics GP, Navision (through third party integration), Axapta ? in progress, plus with IBM Lotus Notes Domino ? via Alba Spectrum Lotus Notes integration.

Please do not hesitate to call or email us: USA 1-866-528-0577, 1-630-961-5918 help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com http://www.greatplains.com.mx http://www.enterlogix.com.br ) - Microsoft Business Solutions Great Plains, Navision, Axapta MS CRM, Oracle Financials and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Hospitality, Banking & Finance, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing and having locations in multiple states and internationally.
We are serving USA Nationwide: CA, IL, NY, FL, AZ, CO, TX, WI, WA, MI, MA, MO, LA, NM, MN

Microsoft Dynamics ERP: GP, AX, NAV, CRM ? which one to select

2008-07-04T02:13:00.000-07:00

?Legacy? vs. ?Modern? ERP. It might not be the focusing question, however we?d like you to look at the ERP products from this perspective: Java/EJB Sun Microsystems conception is less then 10 years old, and now Microsoft .Net/C# construction is in the process of getting market from Java. Similar time test should be given to ERP system ? if the system has legacy architecture ? it might be candidate for replacement or be seriously re-written/renovated.
International aspect. If you think your company is and always be focusing on the US market and will do business with local folks only ? this paragraph might be skipped. For the rest of us ? and we are in this cohort ? we should watch closes Microsoft Business Solutions international policies. When Great Plains Software and Navision Software were independent software vendor and being forming their international policies completely independently from one another ? both had intentions to expand to all the world markets: USA, Europe, Australia, Asia, Africa, South and Central America. Now, when Microsoft sells all former GPS and Navision ERP products ? it can choose one product over the other to promote on the regional market ? simply due to the fact that it has to invest into ERP localization.
Microsoft Dynamics GP - Great Plains. Great Plains Software pioneered in the earlier 1990^th with its graphical and DB platform independent product for Mac and Windows: Great Plains Dynamics. The shell was written on C programming language and was named Great Plains Dexterity. Currently with Microsoft Dynamics project initiative ? Microsoft renovated Dexterity ? it supports now COM object calls and so XML web services, but it is not pure .net application/shell ? Microsoft is investing in web interfaces for Microsoft Dynamics GP ? Microsoft Business Portal for GP is very good example. Microsoft Dynamics GP incorporated all the best technologies from Microsoft Office to .Net, but its design was done more then 10 years ago. Microsoft Dynamics GP 9.0 is available in English, Latim Americal Spanish and Canadian French, plus German, Dutch and French/France versions will be available for version 9.0 only ? they will not be supported for future version of Dynamics GP.
Microsoft Dynamics NAV ? Microsoft Navision - Navision Attain. Navision Software was established in 1994 and since then it gained European ERP mid-size and portion of USA market, especially for light manufacturing. Navision success should be attributed to Denmark software development market miracle of earlier 1990^th. Navision went even further into graphical and DB platform independence ? it designed its own database platform ? C/SIDE ? Navision separated SQL coding from the database itself. Currently MBS promotes Navision on MS SQL Server platform and its database independence is losing its actuality. Navision was localized by MBS to the majority of East European, South American and other emerging markets ? if you are in Europe, South America, Asia and looking for supported reliable solution on your regional market ? you should look at Navision first.
Microsoft Dynamics AX ? Axapta. Axapta was the newest ERP designed by Navision Software prior to its acquisition by Microsoft. The architecture is dated at the end of 20^th century. Axapta needed some time for Microsoft to get upper mid-market ground ? traditionally occupied by SAP, Oracle, PeopleSoft, JDEdwards. Currently Microsoft is localizing Axapta to Brazilian market ? due in April 2006. Very good chances are in East and Continental Europe, including UK. In 2005 US Microsoft Business Solutions regional and nation-wide VARs invested into Axapta consulting practice ? training and certifying consultants, marketing campaign, etc. Very good chances for Axapta for US mid-market and and upper mid-market clientele and prospects
Microsoft Dynamics CRM. Microsoft Dynamics CRM 3.0 or simply Microsoft CRM 3.0 is promoted by Microsoft Worldwide. So, do not question it from the international perspective ? you will have integration with Microsoft Dynamics GP, Navision (through third party integration), Axapta ? in progress, plus with IBM Lotus Notes Domino ? via Alba Spectrum Lotus Notes integration.

Please do not hesitate to call or email us: USA 1-866-528-0577, 1-630-961-5918 help@albaspectrum.com

Microsoft Dynamics AX-GP-NAV-CRM: trends & international recommendations

2008-06-27T22:44:00.001-07:00

Microsoft Dynamics GP. The regional markets for Great Plains 9.0 and following Microsoft Dynamics GP 10.0 version will narrow: United States, United Kingdom, Canada: both English and French speaking, Australia, New Zealand, South Africa and other English speaking countries in Asia, Africa and Worldwide, plus Spanish Speaking Latin America. Microsoft Dynamics GP 10 will not be available for Germany, France, Belgium, Netherlands, Poland ? the last version localized for these European countries will be 9.0 ? June 2006
Microsoft Dynamics NAV. Currently Navision has very good presence in Europe, including East Europe: Poland, Russia, Ukraine, Czech Republic, Slovakia. Microsoft also localized Navision for new markets, where it just moved in: Brazil for example ? it was interesting development in Brazil ? first Microsoft probed Solomon, then Microsoft Great Plains 7.5 and in 2004 replaced it with localized Navision
Microsoft Dynamics AX. Microsoft Axapta, opposite to Navision or Great Plains where market shares are gained/divided and competition is based on renovations and product improvements, Axapta has great potential yet to be deployed, coming from its modern and very futuristic system design and architecture. Being targeted to upper mid-market and corporate clients Axapta shows very good progress on emerging markets: in Russia for example the number of Axapta installation is similar and comparable with the number of Navision installations. Plus, in 2005 large number of Microsoft Business Solutions gold certified partners rushed into Axapta consulting arena ? this is seen in the USA, UK, Australia and continental Europe. In Brazil currently MBS in local Portuguese Axapta launching mode ? localized for Brazilian tax code
Microsoft Dynamics CRM. Is planned as front CRM solution for the majority of Microsoft Dynamics ERP system: integration with Microsoft Dynamics GP is available for GP 7.5, 8.0, 9.0 and CRM 1.2 and 3.0, Microsoft Navision ? through third party integrations, Axapta integration is planned. Microsoft has Microsoft CRM as worldwide product, so you should not have any doubts regarding your regional market.
Competition. Oracle is on the way with Oracle Fusion project, aiming on Oracle Financials/Applications/E-Business Suite, PeopleSoft, JDEdwards and potentially Siebel integration. SAP with the purchase of new mid and small market ERP: SAP Business One and Mendocino ? for SAP R/3 is catching up

Please do not hesitate to call or email us: USA 1-866-528-0577, 1-630-961-5918 help@albaspectrum.com

CRM Budget: How To Bring Your CRM Project In On-Budget

2008-06-23T22:22:00.000-07:00

It seems that having a project come in On-Budget is the and holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning.

Coming in On-Budget does not mean you managed to squeeze your project into whatever arbitrary budget you came up with when you first started. It also doesn't mean that you started with an overly generous budget.

It does mean that you develop a budget that takes into account an analysis of 4 critical areas:

1. PAYOFF. You need to know exactly how your CRM system is going to generate ROI. This will help you focus your project on the right areas. By knowing how you expect payoff to be achieved, you can plan to achieve it.

2 RISK. You need to figure out where the risk is in your project because "risk=expense". By figuring out what can go wrong, you can take measures to minimize and contain that risk.

3. SERVICES. Be sure to fully account for the variety of services that will be required. A few often overlooked areas that can increase your services bill significantly include: meetings, testing time, debugging time and "while you're here..." time.

4. TECHNOLOGY. Choosing the wrong technology is can be a huge waste of money. From the worst case scenario of a totally failed project to having to spend extra money to make the wrong software do things it wasn't intended to do.

What makes putting together a realistic budget so difficult for small businesses is that it's not what they do and they don't have the experience of having done several before. It's not what they do. So, they rely on the Sellers of CRM who have their own vested interest in not scaring off their customers with numbers that are perceived to be too expensive.

By putting together a realistic budget, you may very well find that the project is going to cost much more than you were intitally prepared to spend. It's best to find this out now and before you "sign on any dotted lines".

If you do find out the project is going to cost more, here are a few ideas of what to do:

- WAIT & SAVE. Perhaps you need to wait 6 months until you have a bigger budget. Use this time to get prepared for the project: learn more about the software choices, make sure you're business processes are as fine tuned as they can be, and focus on how CRM software will generate ROI.

- GO AHEAD. It may be more money than you were expecting, but may still be within your budget. If you're clear on how the CRM system is going to generate ROI and you're otherwise ready, go for it!

- SCALE DOWN. If you have a very clear idea of how the CRM software is going to achieve ROI and you can't afford the full project, focus in a smaller area to begin with that will have a payback. Use this payback to help fund future projects. It's always a good idea to start with smaller, high-payoff projects first.

- FIND MORE ROI. If you have a really clear and compelling business case for how a CRM system is going to improve your bottom-line, it's much easier to find the necessary funds to implement it.

- DOUBLE CHECK. Make sure you're choosing the right technology. Cheap software can often be expensive to implement. Double check to make sure you're basing your budget on the right CRM software. You may find that a software that costs more in licensing, ends up being an overall more affordable solution.

Coming in On-Budget means you started with a realistic budget. The Insider's CRM Success System goes into great detail on how to develop a realistic budget and provides the control forms and worksheets you'll need.

About the Author

Scott Gingrich is the creator of The Insider's CRM Success Toolkit, the world's most complete and only guaranteed approach to successful CRM projects.www.thecrmcoach.com.

CRM On Budget: How To Develop and Stick To a Realistic Budget for CRM

2008-06-17T22:17:00.000-07:00

It seems that having a project come in On-Budget is the holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning.

It does mean that you develop a budget that takes into account an analysis of 4 critical areas:

2 RISK. You need to figure out where the risk is in your project because "risk=expense". By figuring out what can go wrong, you can take measures to minimize and contain that risk.

3. SERVICES. Be sure to fully account for the variety of services that will be required. A few often overlooked areas that can increase your services bill significantly incoude: meetings, testing time, debugging time and "while you're here..." time.

If you do find out the project is going to cost more, here are a few ideas of what to do:

- GO AHEAD. It may be more money than you were expecting, but may still be within your budget. If you're clear on how the CRM system is going to generate ROI and you're otherwise ready, go for it!

- FIND MORE ROI. If you have a really clear and compelling business case for how a CRM system is going to improve your bottom-line, it's much easier to find the necessary funds to implement it.

Scott Gingrich, founder of The CRM Coach (www.thecrmcoach.com) is the creator of "The Insider's CRM Success System", the world's most complete and only CRM Success System guaranteed to save thousands, developed specially for small business.

Microsoft Dynamics CRM Customization Or Third Party Product ? Overview For Consultant

2008-06-09T01:56:00.000-07:00

With version 3.0 MS CRM will be more exposed to end-user tuning, software development, customizations. Microsoft CRM SDK is becoming more sophisticated with post-call-out technology reconsidering, deprecating a lot of 1.2 CRM SDK methods, replacing Crystal Reports Enterprise with MS SQL Server Reporting Services, changing MS CRM Exchange Connector functionality, etc. Microsoft itself has to be very flexible and freed up to change/adjust development standards if required. In such situation end customer should be very knowledgeable and savvy to predict the future, when he needs to deploy custom solutions/modules. In this small article we will consider pros and contras of deploying third parties or just go ahead with customer specific unique customization.

Third Party Product.

? Pros: The cost is normally controllable, because product is already developed and ready to be implemented. Plus it is possible to get references on the reliability of the product from all the kinds of user groups, product reviews, etc. Also ? sometimes it is referred as weakness but it might be considered as the plus ? if product is developed and supported by the known vendor ? you should believe that it will be upgraded and available for future MS CRM releases.

? Contras. The first minus we would like to mention is usually not described in the textbooks ? this is the problem when, say product A is purchased by Microsoft itself and inaugurated as from now on ?official? solutions, and if you historically selected product B ? coming from the competitor ? you are in a problem ? you will see you software vendor to be weakened and slowly phasing out alternative product B

Unique Customization.

? Pros. You will have so-called source code, if you negotiate it right with the custom developer or custom development company ? then you can transfer version upgrade or product modification to the market leader (who will be giving you better price and quality assurance in the future). Other pluses might be cost saving, due to the fact that you are paying for required functionality only, not for something you will never use.

? Contras. Cost might be crossing the budgeted line, because you might not be able to select reliable software developer (all of them might be in the learning curve, because MS CRM is relatively young product) ? this is very strong argument, when you have just purchased the CRM and yet not know the players on the customization market.

Production Environment Challenges. When you are already in production ? be sure that MS CRM needs testing, if you introduce custom logic. You should try to isolate custom logic, and test it in the isolated space ? again MS CRM doesn?t have parallel test company environment ? opposite to what you have in ERP system, such as Great Plains/Dynamics GP.

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com http://www.greatplains.com.mx ) - Microsoft Business Solutions Great Plains, Navision, Axapta, MS CRM, Oracle Financials and IBM Lotus Domino Partner

Microsoft CRM Implementation: Employee Time & Billing ? notes for Consultant

2008-05-31T04:01:00.000-07:00

Procedure. MS CRM is flexible in the sense that you can create and attach activity to virtually any object ? Account, Contact, Lead, Quote, Order, Invoice, etc. If you have your consultants do just that ? it will help (all the documents and info will be in CRM), however it would be no structure and you would be spending your time digging CRM in the search of historical information. Remember Lotus Notes Domino? Where you could also keep attaching and expanding lists and tree-like structure? You need the procedure and the procedure will help you structurize the data in MS CRM

Structure. The structure, deployed for employee time management should be like this. Customer (Account) should have Contracts. Each Contract should have contract lines (where you can allocate the budget per line), then each line should have Cases (when you fulfill the contract ? you assign your consultants to the cases, such as install software, fix bugs, replace old server with the new one, etc.). And finally, consultants should log cases, such as appointments (if the date and time is known) and tasks (if the date and time is now known, however you know the deadline)

Scenario. Customer ABC has ERP Implementation contract. This contract has two lines: Software Installation (24 hours budget) and User Training (40 hours budget). You activate contract, open two cases for Installation: SQL Installation and Client installation. You assign SQL case to John and Client case to Bill. You book John for Monday onsite visit (appointment, from 8am till 4pm) to install SQL, for bill you create task ? install clients for Nancy and Marilyn (you ask Bill to stop by next week, but you leave him to schedule and decide on the date). When John finishes installation, he opens MS CRM, appointment (either web or outlook client), goes to the appointment->action->close appointment (action Close Appointment->Completed) and 8 hours are logged toward SQL Installation case. When finally you close the case ? you decide on the number of billable hours (you will be shown the actual and budgeted time).

Reporting. You will probably need two reports: consultant/employee time, were you should be able to see budgeted, actual, written off time ? here you evaluate consultant performance. The second report is Project status.

Feel free to call us in US & Canada: 1-866-528-0577, 1-630-961-5918, Latin America: S?o Paulo 55-11-3444-4949, Europe: Deutschland (0177) 8349 806, help@albaspectrum.com

Andrew Karasev is Chief Technology Office, Alba Spectrum Group ( http://www.albaspectrum.com ) serves corporate clients in the following industries: Oil & Gas, Healthcare, Manufacturing, Tools & Machinery, Pharmaceutical, Mining, Services, Non-Profit, Advertising & Publishing, Distribution & Logistics, Transportation, Consignment, Food & Beverages, Restaurants Supply Chain, Textile, Building & Construction, Real Estate, Engineering & Project Management.

Microsoft Dynamics GP/NAV/CRM implementation in South East Asia ? highlights

2008-05-30T02:31:00.000-07:00

In this small article we will give you highlights on Microsoft Dynamics family of products implementation, customization, user training in South East Asia: Thailand, Indonesia, Philippines as well as in China and Taiwan.

Microsoft renamed its ERPs: Great Plains, Navision, Axapta, Solomon and MS CRM and now new names start with Microsoft Dynamics: Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics AX, Microsoft Dynamics SL, Microsoft Dynamics CRM. In this small article we will give you highlights on Microsoft Dynamics family of products implementation, customization, user training in South East Asia: Thailand, Indonesia, Philippines as well as in China and Taiwan.

English Language. Considering such country as Philippines, where English is commonly used in business documentation, Microsoft Dynamics GP, or former Microsoft Great Plains/eEnterprise is a good choice. At the same time Microsoft Dynamics NAV or former Microsoft Navision is also excellent option. The situation is similar to what we have on the US ERP market, when Navision vs. Great Plains selection is based on the functionality comparison between GP and NAV.
Chinese Language. Microsoft Dynamics GP doesn?t support Unicode characters in its native interface ? Microsoft Dexterity (former Great Plains Software Dexterity). If you are looking at the Microsoft Dynamics GP Business Portal ? you are free to customize it and have it support Chinese. There is special utility, which allows you to intercept Chinese characters and enter them in Great Plains fat client/Dexterity forms. The functionality is very popular among Chinese food distributors in the USA ? Chicago and Houston areas
Taxes. Both Great Plains and Navision support both tax systems: Sale Tax based and VAT (Value Added Tax)
Manufacturing. This is where you should compare two systems: Great Plains and Navision manufacturing module/granule. Great Plains Manufacturing is good choice for Discrete Manufacturing type, if you have process manufacturing ? you should verify functionality and third party add-ons features.
Localization. If the conditions of your local country require localization (tax and language specifics ? very good example would be India), you should check with Microsoft Business Solutions in your country on the positioning of Microsoft ERPs. In general, when localization requires non-English/Spanish/French Canadian language ? Navision is the recommended and usually localized. Axapta also is very adaptable and localizable and you will see Axapta as the option in the majority of cases.
Non-Microsoft ERPs. In some cases and we know real life stories/examples international company, having Microsoft Great Plains implemented in the headquarters in the USA, decided to implement SAP Business One for its overseas manufacturing facility.
Software Licenses Sale only. In South East Asia we see very strong IT departments and IT consulting market. When company is required to implement Microsoft Dynamics ? it can do it in-house and all you need is software licenses sale.
Local ERP Solutions. On the local markets, especially where government regulation takes place you can find local or regional ERP vendors. There are pluses and minuses of such systems: plus would be government reporting side. Minuses are from the control side ? international company should have ERP reasonably controllable and the option to rely on local specialists only is risky.

You can always have us help you with the implementation & customization. Call us in US: 1-866-528-0577, internationally: 1-630-961-5918, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ) ? Microsoft Business Solutions Great Plains, Navision, Axapta MS CRM, Oracle Financials, SAP Business One and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Hospitality, Banking & Finance, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing.
We serve international clients Worldwide.

2008-05-28T02:14:00.000-07:00

Microsoft CRM or Siebel

by: Andrew Karasev

Siebel is traditional CRM market leader, however and mostly due to recession 200-2003, Siebel lost sizable portion of CRM market to new tiger, such as Microsoft CRM. Microsoft CRM s recent (2001) CRM answer from Microsoft and attempt top get market share from traditional vendors: Siebel, Oracle, Onyx. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. It is tightly integrated with other Microsoft Business Solutions products such as Microsoft Great Plains, Solomon, Navision (the last two in progress).

We would like to give you Microsoft CRM selection advise, based on our MS CRM consulting practice, going back to its inception in 1999. This article is written in FAQ style for beginner level

1. What is your industry how strange it may look close to 40% of our clients or so-called orphan clients who needs help with Microsoft CRM customization are freight forwarding, transportation companies, who needs either improvement in Exchange-CRM connector or MS CRM integration with their freight forwarding system, where they would like to see on the fly resent shipment info. And also to mention freight forwarding companies are usually large (more than 50 CRM users)

2. How comfortable you are with Microsoft technology in-house support The old-days idea of Apple computer was to make computer absolutely intuitive and working for housewife. Now we know that this is not realized so far. If you compare MS CRM with Siebel you will see that MS CRM requires y0u to have Microsoft Certified people in staff. Everyone knows that Microsoft is so innovative that each product requires daily service packs and patches

3. Do you have Great Plains, Solomon or Navision CRM is usually integrated with ERP system and if you are looking at MS CRM you should benefit if you have ERP from Microsoft Business Solutions (Great Plains, Solomon, Navision, Axapta or Small Business Manager - SBM)

4. Operating System Philosophy - Microsoft likes clients who have no UNIX/LINUX/IBM/Apple etc inclination and staked on Microsoft Windows 2003/2000/XP/Longhorn, preferably staying on Intel platform (No AMD Athlon 64)

Have fun in selection and decision. We are here to help you: 1-866-528-0577

About The Author

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, with offices in Chicago, Phoenix, Los Angeles. San Francisco, San Diego, New York, Atlanta, Denver, Miami, Toronto, Montreal, Madrid, Moscow (www.albaspectrum.com), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

#BREAK#

Microsoft CRM Modification overview for IT specialist

2008-05-27T01:53:00.000-07:00

Microsoft CRM Modification overview for IT specialist

by: Andrew Karasev

If you are programmer or database administrator who is asked: how do we modify Microsoft CRM read this article and you will have the clues for further research.

1. Microsoft CRM SDK this is software development kit with C# and partly VB.net code samples it is supported by Microsoft Business Solutions technical support. It is based on web service calls, if you are C# .NET developer you are excellently positioned to do this type of customizations. This is the preferred modification scenario and this should be easily upgradeable customization. VB.Net examples will be available soon.

2. Legacy SQL Data integration. This is also easy and safe. If you have SQL database, sitting on the same or linked SQL Server you can create ASPX .Net application and simply integrate it into CRM. You can place it on the navigation bar or menu in isv.config please refer to MS CRM SDK

3. Legacy ASP integration this is somewhat more sophisticated. You have to deploy HTTP handler to be a middle party between CRM which is .Net based and ASP which is legacy IIS. The trick is you have to have INI file with security settings to penetrate into MS CRM with proper credentials, calling web service.

4. Microsoft Exchange Programming. Microsoft CRM has Exchange connector which moves CRM incoming email to MS if it has GUID in its subject. You can alter this logic (for instance - move email to CRM if it doesnt have GUID but it is from the sender who is contact or account in MS CRM). Refer to MS Exchange SDK onsyncsave event handling. Then simply apply some MS CRM SDK programming - you need some COM+ objects creation and VB programming experience.

5. Direct SQL touch in #4 above I described you the scenario with MS Exchange handlers this would be ideal world if MS CRM SDK does the job. But in real world this is not always true you have to do direct flags correction in CRM database (like making Activity closed, moving email attachments/octet streams, etc). This is not supported by MBS technical support but you can rescue to this technique if you have to get job done.

6. MS CRM Customization tool this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job

7. Crystal Reports - feel free to create Crystal report - tables and views structure is self explanatory. Try to avoid the temptation to create your own SQL view or stored procedure in MS CRM database, instead - create custom database and place your view and stored proc in it.

Happy modifying! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, Boston, San Francisco, Los Angeles, Houston, Atlanta, and Miami and having locations in multiple states and internationally (www.albaspectrum.com), he is Dexterity, SQL, VB/C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

Microsoft CRM Implementation & Remote Support overview for V.P. IT

2008-05-24T02:29:00.000-07:00

Microsoft CRM Implementation & Remote Support overview for V.P. IT

by: Andrew Karasev

Microsoft CRM is now on the scene and it is increasing its market share, due to the Microsoft Business Solutions muscles and marketing strategy. It is tightly integrated with other Microsoft Business Solutions products such as Microsoft Great Plains, Solomon, Navision. Being relatively inexpensive in comparison to competitors, like Siebel, Oracle - Microsoft CRM opens you the door for worldwide operations automation.

We would like to give you pluses and minuses of Microsoft CRM.

1. Web and MS Outlook based client - this means that you don't need additional installations or training - everyone is using Outlook if you are on Windows XP/2000/2003

2. SQL Server database - just to mention

3. Integration with Microsoft Exchange 2003/2000 - this means that replies to CRM originated emails will be captured and store in CRM as activities for the Contact, Account or Lead.

4. Remote Support - I would say - this would be in the nature of MS CRM - you host it's database in your headquarter and users will connect to it worldwide via Internet Explorer

5. Integration with other MBS products - currently it has integration interface with Microsoft Great Plains

6. Microsoft technologies dependence - yes, this is true and maybe considered as minus, it doesn't work with Netscape or Mozilla browser.

7. New Product - it is relatively new on the market and may not have industry specific features yet

Also if you are considering some customization scenarios, we would suggest you to review the options below:

6. MS CRM Customization tool this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job

Happy selection, implementation and modification! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, Boston, San Francisco, San Diego, Los Angeles, Houston, Dallas, Atlanta, and Miami and having locations in multiple states and internationally (www.albaspectrum.com), he is Dexterity, SQL, VB/C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

Microsoft CRM Development: SDK, C#, SQL, Exchange, Integration, Crystal Reports overview for programmer

2008-05-23T02:33:00.000-07:00

Microsoft CRM Development: SDK, C#, SQL, Exchange, Integration, Crystal Reports overview for programmer

by: Andrew Karasev

If you are software developer, database administrator or web designer who is asked: how do we customize Microsoft CRM we are giving you directions in this article.

6. MS CRM Customization tool this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job

Happy customizing, modifying and developing! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

akarasev@albaspectrum.com

Microsoft CRM Customization: MS Exchange Transport SMTP Event Sink

2008-05-22T03:11:00.001-07:00

Microsoft CRM Customization: MS Exchange Transport SMTP Event Sink

by: Boris Makushkin

Microsoft CRM has variety of customizations options and tools. The official and the most popular is Microsoft CRM SDK: collection of C#.Net and partially VB.Net classes, methods and code samples. Here we would like to give you more complex case, when you call CRM SDK customization from custom MS Exchange event handler we are improving the functionality of MS Exchange MS CRM connector.

Imagine the case when you want outgoing email to be captured and placed into CRM, attached to Contact, Account or Lead they should belong to. If this is realized your salespeople can use any email tool to send their messages, they do not have to do it in CRM or Outlook Client for CRM.

MS Exchange OnSyncSave database event cant work with Sent folder it doesnt fire when message goes to Sent folder. The reason is described here:

PRB: Store Events Do Not Fire on the Outbox or Sent Item Folders

http://support.microsoft.com/default.aspx?scid=kb;en-us;Q297274

Please, see SMTP Event Sink example in this article: http://support.microsoft.com/default.aspx?scid=kb;en-us;317327. Event handler works OnArrival event:

void ISMTPOnArrival.OnArrival(CDO.IMessage msg, ref CDO.CdoEventStatus EventStatus)

{

log = LogManager.GetLogger(typeof(ShieldsUp));

DOMConfigurator.Configure(new FileInfo(Environment.SystemDirectory + "/CustomerApp/log.config"));

try {

ProcessMessage(msg);

}

catch (Exception ex) {

log.Debug(ex.Message + " " + ex.StackTrace);

}

finally {

LogManager.Shutdown();

}

The class:

// ComVisible enables COM visibility of this class. The default is true.

// Explicitly setting this attribute to true, as shown below, is useful

// if ComVisible is set to false for the namespace and you want the

// classes to be accessible individually.

[ComVisible(true)]

public class ShieldsUp: CDO.ISMTPOnArrival

{

Next the handling works similar to SyncSave handler:

private void ProcessMessage(CDO.IMessage msg)

{

string sFrom;

string sTo;

string sSubject;

string sBody;

string sSensitivity;

try

{

log.Debug("Firing Up ProcessMessage()");

sSubject = msg.Subject;

sBody = msg.TextBody;

sFrom = msg.From;

sTo = msg.To;

if (msg.Fields["urn:schemas:mailheader:sensitivity"].Value != null)

sSensitivity = msg.Fields["urn:schemas:mailheader:sensitivity"].Value.ToString();

else

sSensitivity = "Normal";

log.Debug("Message From: " + sFrom);

log.Debug("Message To: " + sTo);

log.Debug("Subject: " + sSubject);

log.Debug("Sensitivity: " + sSensitivity);

log.Debug("Body: " + sBody);

In deployment you should consider the following the handler will work only in the case of SMTP protocol delivery. If you use Outlook or Outlook Web Access, then delivery uses MAPI and OnArrival doesnt fire. Please see this article: http://support.microsoft.com/default.aspx?scid=kb;en-us;273233

The elegant fix is two SMTP gateways, find it here http://support.microsoft.com/default.aspx?scid=kb;en-us;Q288756

Boris Makushkin is Lead Developer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, based in Chicago, California, Colorado, Arizona, New York, Texas, Florida, Georgia and having locations in multiple states and internationally (www.albaspectrum.com), he is Microsoft CRM SDK, Transact SQL, C#.Net, Crystal Reports and VB.Net developer. Boris can be reached: 1-866-528-0577, borism@albaspectrum.com.

Microsoft CRM Customization: Integration with third party SQL Application/Database

2008-05-20T05:18:00.000-07:00

Microsoft CRM Client Relationship Management package from Microsoft Business Solutions was initially designed to be customizable with Microsoft Visual Studio.Net and one of its programming languages C#.Net or VB.Net. You can use ADO.Net, Web Service, Transact SQL scripting and stored procedures, deploy such SQL Server tools as Linked Server to all ODBC/OLEDB compliant database, including ORACLE, Sybase, Ingress, DB2, Unidata, Pervasive SQL, Ctree and even Lotus Notes/Domino. In this small article we would like to give you the clue on programming the integration with SQL third party Database.

First use Microsoft CRM SDK to initiate communication with Microsoft CRM, we have it in C#:

String[] arr1 = coll.AllKeys;

int loop1, loop2;

for (loop1 = 0; loop1 0?1:arr1.Length); loop1++)

{

String[] arr2 = coll.GetValues(arr1[loop1]);

for (loop2 = 0; loop2 < arr2.Length; loop2++)

{

strAccountId = arr2[loop2].Replace("}",null);

strAccountId = strAccountId.Replace("{",null);

}

if (Page.IsPostBack==false)

{

// Server should be set with the name of the platform Web server

string Server = ConfigurationSettings.AppSettings["ServerName"];

// VirtualDirectory should be set with the name of the Microsoft

// CRM Virtual Directory on the platform Web server

string VirtualDirectory = "mscrmservices";

string strDir = "http://" + Server + "/" + VirtualDirectory + "/";

// BizUser proxy object

Microsoft.CRM.Proxy.BizUser oBizUser = new Microsoft.CRM.Proxy.BizUser ();

oBizUser.Credentials = System.Net.CredentialCache.DefaultCredentials;

oBizUser.Url = strDir + "BizUser.srf";

// CRMAccount proxy object

Microsoft.CRM.Proxy.CRMAccount account = new Microsoft.CRM.Proxy.CRMAccount ();

account.Credentials = System.Net.CredentialCache.DefaultCredentials;

account.Url = strDir + "CRMAccount.srf";

Then you use ADO.Net for calling stored procedure with parameters to do the integration job:

try

{

string SQLStatement="ICS_UpdateAccountPrivate '"+

strAccountId +"' , '" + this.TextBoxWorkPerformed.Text +

"' , "+doubleEncode(System.Double.Parse(this.TextBoxAnnualRevenue.Text))+" , "+

intEncode(System.Int32.Parse(this.TextBoxNumberOfEmployees.Text.Replace(",","")))+" , "+

doubleEncode(System.Double.Parse(this.TextBoxAverageGrowthRate.Text))+" , "+

"'"+this.DropDownListOwnership.SelectedItem.Text +"' , "+

intEncode(System.Int32.Parse(this.RadioButtonList.SelectedItem.Value))+" , "+

intEncode(System.Int32.Parse(this.TextBoxCredit.Text.Replace(",","")))+" , '"+

this.TextBoxComments.Text+"'";

System.Data.SqlClient.SqlConnection tmpConnection =

new System.Data.SqlClient.SqlConnection(ConfigurationSettings.AppSettings["ConnectionStringICS"]

);

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, based in Chicago, California, Texas, Florida, New York, Georgia, Colorado, Oregon, Washington, Canada, UK, Australia and having locations in multiple states and internationally (www.albaspectrum.com), he is CMA, Great Plains Certified Master, Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer. You can contact Andrew: 1-866-528-0577 andrewk@albaspectrum.com.

akarasev@albaspectrum.com

Microsoft CRM Customization - processing in/out-going email messages

2008-05-20T05:17:00.000-07:00

We would like to give you several situations, when you may need custom development and programming to improve Microsoft CRM functionality. This overview is for programmer, software developer, IT specialist, database administrator.

Microsoft CRM, the CRM application from Microsoft Business Solutions utilizes almost all the recent Microsoft technologies: .Net (it is actually written in C#.Net with HTML and Javascript at the web client side plus has Microsoft CRM SDK with C# and partially VB.Net samples), Microsoft SQL Server, Microsoft Exchange 2003/2000 and others. Now to give you brief review from the workflow and messages - you can send email directly from Account, Contact or Lead and it will be processed by Microsoft CRM-Exchange connector. This email will have GUID in the message header. When addressee answers the email - it will be processed by the connector - it will recognize the GUID and will find the original activity and will attach this email as closed activity to the original object: contact, account or lead. This is very nice feature, but in the real world you may have these situations:

1. CRM user will not use CRM interface and will send email from his/her Outlook. Addressee will receive and respond and these emails will not be handled by Microsoft CRM-Exchange connector. They will not have GUID and connector has no idea on what to do with them.

2. Imagine, that you have Account Best Corporation, with contact person John john@bestcorporation.com. Now new person in Best Corporation, Susan sends you message from susan@bestcorporation.com - and her email will not be connected to your Best Corporation account, because this email doesn't have GUID and it also doesn't have matching email in the contact person. So - it is probably nice to catch emails by domain name as well, say - all the emails, coming from www.bestcorporation.com should be attached to Best Corporation account.

3. Now - your sales rep initiated the first email to the client from Microsoft CRM and got response, transferred back into CRM account. Then he occasionally replied on the reply from outlook - this reply, having GUID will be replied back and not transferred into MS CRM, because MS Exchange connector "thinks" that this message was already replied by the first reply.

4. To decrease the possibility that users will use outlook to send new messages and answer the messages from there - you would probably like the idea to delete them from MS Exchange database when they are transferred to the CRM. In this case they will not be seen in MS Outlook (We are not talking about Microsoft CRM Outlook client, where you actually see CRM data and objects)

If you are programmer or software developer - you can actually program these advancements and we'll give you the direction.

This technique is COM+ applications, registered as Microsoft Exchange sinks or handlers. You can use VisualStudio.Net, but you will not have debugging available, because these applications will work as event handlers. Microsoft Exchange allows you to alter it's logic in the events, exposed for custom handling. Incoming emails should be handled, when ONSYNCSAVE Microsoft Exchange Database event is fired before the commitment. You use Microsoft CRM SDK to create the email activity. You should use direct SQL update to flag the activity as closed (however not recommended by Microsoft - but Microsoft CRM SDK doesn't have the method to close the activity - so you really don't have an option from SDK side). Outgoing emails should be handled with so-called transport events firing, which is more complex and less documented part of Microsoft Exchange SDK.

Happy customizing! if you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization partner, based in Chicago, California, Colorado, Arizona, Texas, Minnesota, New York, Georgia and Florida, Canada, UK, Australia and having locations in multiple states and internationally (www.albaspectrum.com), he is Great Plains Dexterity, SQL, C# and VB.Net, Crystal Reports and Microsoft CRM SDK developer.akarasev@albaspectrum.com

Microsoft CRM Customization

2008-05-20T00:03:00.000-07:00

Microsoft CRM Customization

by: Andrew Karasev

Microsoft CRM customization techniques are very diversified and based on the whole spectrum of recent Microsoft technologies. The main terms you should know are: Microsoft CRM SDK 1.2 and Visual Studio.Net 2003. And of course you should be familiar with all the legacy internet technologies, such as HTML, XML, XSLT, JavaScript and be good C#/VB/Net developer.

If you are developer who is asked: how do we customize Microsoft CRM read this and you will have the clues on where to look further.

1. Microsoft CRM SDK this is software development kit with C# and partly VB.net examples it is supported by Microsoft Business Solutions technical support. It is all web services based calls, if you are C# .NET developer you are excellently positioned to do this type of customizations. This is the preferred customization scenarios and this should be easily upgradeable customization.

6. MS CRM Customization tool you can feel free to use this this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job

Happy customizing! if you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, California, Colorado, Texas, New York, Georgia and Florida, Canada, UK, Australia, Brazil, Mexico (www.albaspectrum.com), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

Microsoft CRM Selection

2008-05-17T02:23:00.000-07:00

Microsoft CRM Selection

by: Andrew Karasev

Microsoft CRM is recent (2001) CRM answer from Microsoft and attempt top get market share from traditional vendors: Siebel, Oracle, Onyx. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. It is tightly integrated with other Microsoft Business Solutions products such as Microsoft Great Plains, Solomon, Navision (the last two in progress).

We would like you to give you Microsoft CRM selection advise, based on our MS CRM consulting practice, going back to its inception in 1999. This article is written in FAQ style for beginner level

Have fun in selection and decision. We are here to help you: 1-866-528-0577

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, Arizona, Colorado, California, Texas, New York, Georgia and Florida and having locations in multiple states and internationally (www.albaspectrum.com), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

IT Department Skills to Support Microsoft Great Plains and Microsoft CRM

2008-05-16T00:13:00.000-07:00

IT Department Skills to Support Microsoft Great Plains and Microsoft CRM

by: Andrew Karasev

Microsoft Great Plains as ERP and Microsoft CRM as Client Relation Management system is very robust combination and could serve midsize to large corporation as Business System. Being VP IT or IT Director you need to foresee the positions to have in your IT department to do internal MS Great Plains and MS CRM support.

Let us give you the directions, based on our research and consulting practice.

1. Microsoft SQL Server Specialist we specially do not name this position as MS SQL DBA, because both Great Plains and MS CRM are not very complex from the database administration side, they do not use indexes optimization, referential integrity, probably do not require complex transaction log backup/recovery scenarios. On the other hand this position requires Great Plains and Microsoft CRM tables structure analysis and some primary Great Plains data fixing skills via SQL queries, described in MBS Customer source techknowledge database. The best candidate should have some accounting background - to be able to address ongoing issues to MBS technical support.

2. Network Administrator with good Microsoft Exchange and Active Directory skills. Microsoft CRM uses all the newest Microsoft technologies, and Exchange is a workhorse here. In order to install and upgrade MS CRM this guy needs to understand the under-laying Microsoft technology. In the best case - she/he should know Exchange security structure and probably program Exchange handlers, due to the fact that CRM/Exchange connector is not a perfect tool yet.

3. C# or VB.Net programmer with excellent SQL Skills if you are midsize or large company - you should have this position - you will need web publishing and MS CRM customization and its support. Currently Microsoft CRM SDK has C# examples - so C# programmer would be the best fit, it may have more VB code in the future, so the C# - VB balance maybe restored.

4. Crystal Reports Designer/Programmer - Crystal Reports is the best tool available on the market to address both Great Plains and MS CRM reporting needs. This position maybe merged with one of the above.

These people should be probably cross-trained in both Great Plains, Microsoft CRM, Crystal Reports, SQL and C# programming, so you do not depend on the unique skills of one person. In our opinion, which is based on our long term consulting practice - these skills will allow you to keep the cost of IT support reasonably low and avoid paying high consulting price to your Microsoft Business Solutions Partner.

Happy hiring and training! But in any case you need to select Microsoft Business Solutions Partner/Var/Reseller to be your official representative. This is how MBS has its channel working - it assures that Microsoft Business Solutions products are properly implemented. If you want us to be your Microsoft Business Solutions Partner - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM, Microsoft RMS customization company, based in Chicago, Arizona, California, Taxes, New York, Florida and having locations in multiple states and internationally (www.albaspectrum.com), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

CRM - Everyone You Meet is Fighting a Hard Battle

2008-05-13T03:25:00.000-07:00

Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..

At any given moment you, your clients, and employees are dealing with one or the other of these challenges in life. No one has escaped from this life untouched by problems, both big and small. No matter how people may appear on the outside, they battle with some problem that is unmanageable on the inside. The clearer this is to us the easier it is to be extrodinarily kind to others.

But if we are also suffering how is it possible to do this? It is not easy, it is a learned skill. It needs to be taught to all your employees. It must be practiced and practiced until it becomes habit. This habit needs to be policy and employees need to be encouraged daily until the habit is developed.

Customer Relationships are built on this knowledge. Why people act a certain way is always based on their level of life challenges at a given moment. This includes both employees and customers.

We cannot solve all their problems nor should we, but the fact that a person might be struggling in their personal or professional life needs to in the back of our mind whenever we deal with people.

There is nothing as memorable as a person's kindness when we are in a difficult situation.

Help your clients to solve their immediate problems (pertaining to your business!)and they will be satisfied. Give them reason to smile and they will be impressed. Do it every time they contact you and they will never leave you. Client loyalty is a reflection of the level of care they preceive they are getting from a business. This does not mean we sacrifice our profits and productivity. It means that we increase our profits and productivity. Happy employees work better and exhibit higher levels of company loyalty when dealing with customers and happy customers will return and tell their friends.

No matter what you sell or manufacture; from fertilizer to real estate, from preschools to restaurants, you are first in the business of providing solutions for people. These solutions need to include how the person feels when they walk out the door, and you must always keep that in mind.

Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips
www.lastingimpressions2.com

Microsoft CRM Development: SDK, C#, SQL, Exchange, Integration, Crystal Reports overview for programmer

2008-05-12T03:03:00.000-07:00

Microsoft CRM is new player on the CRM software market. The whole conception behind CRM seems to be different. In case of traditional CRM software (Siebel, Oracle) - the application was designed with platform independence in mind. Microsoft CRM is dedicated to Microsoft technology and so deploys all the Microsoft tools: Windows Active Directory, Microsoft Exchange 2003/2000, SQL Server, Crystal Reports Enterprise, Biztalk server, Microsoft Outlook, Internet Explorer, Microsoft Great Plains as backend, etc.
If you are software developer, database administrator or web designer who is asked: how do we customize Microsoft CRM we are giving you directions in this article.
1.Microsoft CRM SDK this is software development kit with C# and partly VB.net code samples it is supported by Microsoft Business Solutions technical support. It is based on web service calls, if you are C# .NET developer you are excellently positioned to do this type of customizations. This is the preferred modification scenario and this should be easily upgradeable customization. VB.Net examples will be available soon.
2.Legacy SQL Data integration. This is also easy and safe. If you have SQL database, sitting on the same or linked SQL Server you can create ASPX .Net application and simply integrate it into CRM. You can place it on the navigation bar or menu in isv.config please refer to MS CRM SDK
3.Legacy ASP integration this is somewhat more sophisticated. You have to deploy HTTP handler to be a middle party between CRM which is .Net based and ASP which is legacy IIS. The trick is you have to have INI file with security settings to penetrate into MS CRM with proper credentials, calling web service.
4.Microsoft Exchange Programming. Microsoft CRM has Exchange connector which moves CRM incoming email to MS if it has GUID in its subject. You can alter this logic (for instance - move email to CRM if it doesnt have GUID but it is from the sender who is contact or account in MS CRM). Refer to MS Exchange SDK onsyncsave event handling. Then simply apply some MS CRM SDK programming - you need some COM+ objects creation and VB programming experience.
5.Direct SQL touch in #4 above I described you the scenario with MS Exchange handlers this would be ideal world if MS CRM SDK does the job. But in real world this is not always true you have to do direct flags correction in CRM database (like making Activity closed, moving email attachments/octet streams, etc). This is not supported by MBS technical support but you can rescue to this technique if you have to get job done.
6.MS CRM Customization tool this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job
7.Crystal Reports - feel free to create Crystal report - tables and views structure is self explanatory. Try to avoid the temptation to create your own SQL view or stored procedure in MS CRM database, instead - create custom database and place your view and stored proc in it.

Happy customizing, modifying and developing! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com
If you are software developer, database administrator or web designer who is asked: how do we customize Microsoft CRM we are giving you directions in this article.
1.Microsoft CRM SDK this is software development kit with C# and partly VB.net code samples it is supported by Microsoft Business Solutions technical support. It is based on web service calls, if you are C# .NET developer you are excellently positioned to do this type of customizations. This is the preferred modification scenario and this should be easily upgradeable customization. VB.Net examples will be available soon.
2.Legacy SQL Data integration. This is also easy and safe. If you have SQL database, sitting on the same or linked SQL Server you can create ASPX .Net application and simply integrate it into CRM. You can place it on the navigation bar or menu in isv.config please refer to MS CRM SDK
3.Legacy ASP integration this is somewhat more sophisticated. You have to deploy HTTP handler to be a middle party between CRM which is .Net based and ASP which is legacy IIS. The trick is you have to have INI file with security settings to penetrate into MS CRM with proper credentials, calling web service.
4.Microsoft Exchange Programming. Microsoft CRM has Exchange connector which moves CRM incoming email to MS if it has GUID in its subject. You can alter this logic (for instance - move email to CRM if it doesnt have GUID but it is from the sender who is contact or account in MS CRM). Refer to MS Exchange SDK onsyncsave event handling. Then simply apply some MS CRM SDK programming - you need some COM+ objects creation and VB programming experience.
5.Direct SQL touch in #4 above I described you the scenario with MS Exchange handlers this would be ideal world if MS CRM SDK does the job. But in real world this is not always true you have to do direct flags correction in CRM database (like making Activity closed, moving email attachments/octet streams, etc). This is not supported by MBS technical support but you can rescue to this technique if you have to get job done.
6.MS CRM Customization tool this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job
7.Crystal Reports - feel free to create Crystal report - tables and views structure is self explanatory. Try to avoid the temptation to create your own SQL view or stored procedure in MS CRM database, instead - create custom database and place your view and stored proc in it.

Happy customizing, modifying and developing! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, Los Angeles, San Diego, San Francisco, Denver, Houston, Dallas, New York, Boston, Atlanta, Miami, Canada, UK, Australia and having locations in multiple states and internationally ( www.albaspectrum.com ), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

Microsoft Business Solutions Great Plains, Navision, Solomon, CRM & RMS: serving international clien

2008-05-10T01:41:00.000-07:00

Microsoft Business Solutions products: Microsoft Great Plains, Navision, Solomon, Microsoft CRM, Microsoft RMS are now serving not only to small and mid-size, but also large clients, plus they maybe reasonably priced solution for the branch of multi-national corporation. This raises question of supporting Microsoft Business Solutions product installation remotely and internationally. We do not question local Microsoft partners service quality, the question maybe different local partners may not be authorized to sell and service specific MBS product, the example in France MBS promotes Navision, but there are multiple cases when branch of the US-based company in France needs users training and support for Microsoft Great Plains system.

In this small article we are trying to give you the best system selection idea, depending on your country and business type.

Microsoft has two major mid-market ERP packages: Microsoft Great Plains and Navision (Solomon is the one to consider for Project oriented company this would deserve dedicated publication).

Microsoft Great Plains this application serves the markets, formerly targeted and gained by Great Plains Software (Great Plains Dynamics/eEnterprise or Great Plains Accounting), later on GPS was purchased by Microsoft. These markets are: USA, Canada, Spanish Speaking South and Central America (except Brazil), South Africa, Middle East, Australia, New Zealand and Oceania. If you are in these regions you should probably consider Microsoft Great Plains
Navision we believe that Microsoft bought Navision Software Denmark based software development company few years ago in order to get European market share. However Navision Software itself had long history of penetration to US market. This is why we see Navision clients in both Europe and US. Now Microsoft seems to appreciate Navision accommodation to former European tax and language specifics and it promotes Navision on emerging markets: Russia, East Europe, Africa, Asia. In Brazil situation is more complex Microsoft have not decided yet and you can have either Navision or Great Plains (our subdivision Enterlogix.com.br is exclusive Great Plains reseller in Brazil). It is very delicate question for MBS - but what you can see - Great Plains version 8.0 has fewer number of languages support and at the same time Navision has more with new releases.
Microsoft CRM Microsoft promotes its CRM worldwide and it is web based so it naturally automates your worldwide operations or serves you in your local country. Microsoft CRM has C# and VB.Net based SDK, BizTalk server based integration to Great Plains and Microsoft SQL Server database. Plus it deploys all the spectrum of Microsoft technologies: MS Exchange, Message Queuing, Active Directory.
Solomon - this ERP application was formerly bought by Great Plains Software (before GPS was bought it its turn by Microsoft) - Solomon is very good fit for project-driven organization.
Microsoft RMS you should probably stay with Navision Retail module if you are in the region where MBS promotes Navision. In all other places consider Microsoft Retail Management System: RMS Store Operations and POS. If you have multiple stores you may manage and control them via Microsoft RMS Headquarters. RMS has several integration options to Microsoft Great Plains.
Remote Support Technology it gives you cheaper consulting rates, because consultant doesnt have to travel to you and can serve several remote clients per day. Microsoft VPN and Remote desktop solution is usually free for the client and in the case of sophisticated firewall Web Session could be another way to serve. We do voice training, based on Internet telephony solutions, such as Skype enable you free voice over the internet.
Customization it is always better to avoid it however if you really need it, you should consider MBS customization partner who specializes in custom development and has experienced programmer. In such a case we do not recommend to stick to local programmers in our experience local markets may not provide enough clientele for local developers to specialize in your product customization. Also we do not recommend choosing generic offshore software developer. MBS products require dedication in their customizations and integrations.

You can always have us help you internationally, give us a call: 1-630-961-5918 or 1-866-528-0577, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM, Microsoft RMS customization company, serving clients in Chicago, Arizona, Colorado, California, Texas, New York, Georgia, Florida, Minnesota( http://www.albaspectrum.com )

Microsoft CRM in Latin America: implementation, customization, support overview for consultant

2008-05-09T03:51:00.000-07:00

Microsoft Business Solutions CRM is present several years on the US software market plus it makes advances in Europe. We expect substantial number growth of Microsoft CRM implementations across South and Central AmericaMicrosoft Business Solutions CRM is present several years on the US software market plus it makes advances in Europe. We expect substantial number growth of Microsoft CRM implementations across South and Central America

Microsoft Business Solutions CRM is present several years on the US software market plus it makes advances in Europe. We expect substantial number growth of Microsoft CRM implementations across South and Central America and the need for Microsoft CRM implementation, support, tuning, reporting, training services, especially in such countries as Mexico, Columbia, Venezuela, Argentina, Peru, Uruguay, Chili, Costa Rica. In this small article we try to project US market lessons on Latin American business climate.
Sales. Microsoft CRM in opposite to former CRM leaders, such as Siebel, Onyx, Saleslogix doesnt need hard pushing sales efforts. It also should probably not be sold to the company top management, but rather to IT department enthusiasts, who are in charge for specific legacy business system support and data fixing. Microsoft CRM is very simple from business logic and intuitively understood by IT group. It is rather very simplified version of full-featured CRM, such as again Siebel.
Installation. Microsoft CRM should be either hosted or installed by in-house IT group. And this is due to the fact, that MS CRM utilizes all the resent Microsoft technologies: MS Exchange Server 2003/2000, Active Directory, MS SQL Server, Crystal Reports Enterprise, MS Outlook client, Microsoft IIS, .Net components, etc. This makes installation sensitive to existing setup of the above components
Implementation. The crucial in the implementation is Workflow design, which should be probably done by consultant with IT in-house specialist. This process doesnt require a lot of business consulting knowledge and in our experience company middle management actually makes suggestions in the time of initial presentation. In the case of MS CRM Sales module the workflow should organize leads processing up to the point of closing the deal and following invoicing. When workflow is realized sales team works as excellent orchestra.
Customization. Usually MS CRM ties together existing legacy business systems and replaces large portion of them. Typical case if you are freight forwarding client and have cargo tracking system you should more likely have lookup from the MS CRM account screen to the customer current shipments statuses. This is usually made as small web application, created in Visual Studio.Net with MS CRM SDK and SQL queries to legacy database.
Support. Because MS CRM is web application it can be used by remote users and automate operations across the whole South America and even Worldwide. The same should be said about MS CRM support your Microsoft Business Solutions CRM Partner can support your installation remotely from say office in San Pablo as if it is located across the street.
Good luck implementing, customizing and reports designing and if you have issues or concerns we are here to help! If you want us to do the job - give us a call in San Pablo: 55-11-3826-3449, 55-113825-2586! help@albaspectrum.com

Author is MS CRM Specialist in Microsoft Business Solutions Partner Alba Spectrum Technologies ( http://www.albaspectrum.com ) Navision, Great Plains, Microsoft CRM customization company, serving client in Mexico-city, Buenos Aires, Montevideo, Bogota, Caracas, Panama, San Jose, Lima, Quito, Madrid, Barcelona

Microsoft CRM in Brazil: implementation, customization, support overview for consultan

2008-05-07T00:18:00.000-07:00

We expect substantial number growth of Microsoft CRM implementations across Brazil and the need for Microsoft CRM implementation, support, tuning, reporting, training services, especially in such business metros as So Paulo, Rio de Janeiro, Salvador, Porto Alegre, Curitiba, Belo Horizonte, Recife, Manaus.

Microsoft Business Solutions CRM is present several years on the US software market plus it makes advances in Europe. We expect substantial number growth of Microsoft CRM implementations across Brazil and the need for Microsoft CRM implementation, support, tuning, reporting, training services, especially in such business metros as So Paulo, Rio de Janeiro, Salvador, Porto Alegre, Curitiba, Belo Horizonte, Recife, Manaus. In this small article we try to project US market lessons on Brazilian business climate.

Sales. Microsoft CRM in opposite to former CRM leaders, such as Siebel, Onyx, Saleslogix doesnt need hard pushing sales efforts. It also should probably not be sold to the company top management, but rather to IT department enthusiasts, who are in charge for specific legacy business system support and data fixing. Microsoft CRM is very simple from business logic and intuitively understood by IT group. It is rather very simplified version of full-featured CRM, such as again Siebel.
Installation. Microsoft CRM should be either hosted or installed by in-house IT group. And this is due to the fact, that MS CRM utilizes all the resent Microsoft technologies: MS Exchange Server 2003/2000, Active Directory, MS SQL Server, Crystal Reports Enterprise, MS Outlook client, Microsoft IIS, .Net components, etc. This makes installation sensitive to existing setup of the above components
Implementation. The crucial in the implementation is Workflow design, which should be probably done by consultant with IT in-house specialist. This process doesnt require a lot of business consulting knowledge and in our experience company middle management actually makes suggestions in the time of initial presentation. In the case of MS CRM Sales module the workflow should organize leads processing up to the point of closing the deal and following invoicing. When workflow is realized sales team works as excellent orchestra.
Customization. Usually MS CRM ties together existing legacy business systems and replaces large portion of them. Typical case if you are freight forwarding client and have cargo tracking system you should more likely have lookup from the MS CRM account screen to the customer current shipments statuses. This is usually made as small web application, created in Visual Studio.Net with MS CRM SDK and SQL queries to legacy database.
Support. Because MS CRM is web application it can be used by remote users and automate operations across the whole Brazil and even Worldwide. The same should be said about MS CRM support your Microsoft Business Solutions CRM Partner can support your installation remotely from say office in So Paulo as if it is located across the street.

Good luck implementing, customizing and reports designing and if you have issues or concerns we are here to help! If you want us to do the job - give us a call in So Paulo: 55-11-3826-3449, 55-113825-2586! help@albaspectrum.com

Author is MS CRM Specialist in Microsoft Business Solutions Partner Alba Spectrum Technologies ( http://www.albaspectrum.com ) Navision, Great Plains, Microsoft CRM customization company, serving client in Brazil, USA, Lisbon, Porto, Madrid, Barcelona, Toledo, Malaga, Seville, Buenos Aires, Mexico and having locations in multiple states and internationally

Microsoft CRM Integration with Microsoft Retail Management System (RMS) overview

2008-05-07T00:16:00.000-07:00

Microsoft Client Relation Management system (Microsoft CRM) and Microsoft RMS are both Microsoft SQL Server based applications, however historically Microsoft was purchasing industry leading software applications, such as QuickSell which is now Microsoft RMS. So, RMS design fundamentals were minted a long time before Microsoft CRM. But, still integration between the two is straightforward and what you need is consultant, who is familiar with both systems structures and customization scenarios

Microsoft CRM is currently integrated with Microsoft Great Plains and will be integrated with Microsoft Navision in the close future, RMS integration is not planned to our knowledge, so you should seek third party solutions or create your own integration. We see the need for such the integration when you sell on account in RMS and have customer support call center automated with Microsoft CRM. Let us give you highlights:

Microsoft CRM custom lookup. More likely you will nee lookup to your RMS headquarters or store records for the customer transactions from Account screen. Microsoft CRM allows you to have custom navigation bar on Account screen by clicking on this bar you could call your custom web .Net application, which will call Microsoft RMS database and return you the grid of customer transactions
RMS architecture excurse. Microsoft RMS has Headquarters and Store databases. The exchange between the two types of databases uses worksheet mechanism. Most of the transaction types are initiated on the store level and transferred to the Headquarters database (with some global data exception, global customers for example are handled on HQ level and then propagated down to the stores).
Data Inquiry and Update. The MS RMS architecture suggests you to query primarily Headquarters database and do not change data in HQ database. If you need to change data on the store level from Microsoft CRM custom screen you should consider placing web service on the SQL Server hardware in the store to deal with the store-initiated transaction
Microsoft CRM programming. Microsoft CRM has MS CRM SDK (Software Development Kit). This is open source tool, you can download it from Microsoft site and it is description of Microsoft CRM classes and methods with sample codes in C# and VB.Net. Microsoft technical support encourages you to use Microsoft CRM SDK objects and discourages you from direct SQL server programming. If you need to query MS CRM database you should create your custom database and place your objects: SQL views and stored procedures there. Do not place custom object into MS CRM databases

Do your homework in integration and if you have issues or concerns we are here to help! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, serving clients in Chicago, California, Texas, Florida, New York, Georgia, Arizona, Minnesota, UK, Australia and having locations in multiple states and internationally ( http://www.albaspectrum.com ), he is CMA, Great Plains Certified Master, Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer. You can contact Andrew: andrewk@albaspectrum.com

Microsoft CRM and Great Plains implementation: freight forwarding business automation example

2008-05-05T02:45:00.000-07:00

In this small article well show you business automation example, where Microsoft CRM and Great Plains are integrated and customized to fit Freight Forwarding business processes

Microsoft Business Solutions offers several ERP applications: Great Plains, Navision, Solomon and its own CRM solution Microsoft CRM. Targeting to automate all business operations, Microsoft CRM is now integrated with Microsoft Great Plains and in the close future it should have integration with Microsoft Navision. In this small article well show you business automation example, where Microsoft CRM and Great Plains are integrated and customized to fit Freight Forwarding business processes.

CRM. Central Customer and Vendor records place. Assuming you have agents across the USA and internationally CRM, being web-interface application and so, could be used across the globe with good internet connection. The nice features of this product are central emailing you send email from MS CRM and receive responses from your clients back in CRM, where they are permanently stored and documented. You can issue Quote and Sales Order directly in CRM if needed or could have them issues in Microsoft Great Plains with propagation to Microsoft CRM (deploying MS CRM-Great Plains integration tool BizTalk based connector).
Accounting/ERP. Microsoft Great Plains could play this role, being integrated with Microsoft CRM and with industry-specific business system. In the case of Freight Forwarding/Transportation this business system could calculate fees and charged, associated with MBL/HBL and posted against agent accounts. You could deploy SQL triggers for instant integration or stored procs for scheduled batches.
Great Plains Customizations. Freight Forwarding specifics require Shipment tracking with SOP and POP invoices posted and tracked against the shipment and probably regular/monthly Agent Settlement report, where you match customer and vendor invoices, associated with the agent shipments and create AR or AP document, depending on positive or negative balance. This is Great Plains Dexterity customization or web-development (if you need your agents lookup features from remote locations)
Microsoft CRM Customization. Assuming that you have Shipment Tracking system, which might be SQL or Oracle based you need shipment lookups for your order takers and customer support personnel from Microsoft CRM screens. Being designed for easy web customization Microsoft CRM allows you to incorporate .Net web application into its screens, such as Account, Contact, Lead, Opportunity, etc. You use Web Forms and Microsoft CRM SDK to penetrate into MS CRM security realm and then ADO.Net to call third party MS SQL Server or Oracle data
Implementation Advices. Microsoft CRM should be probably tried as in-house pilot implementation with 5 users license and then you can purchase additional license as you have your users trained. If you need MS CRM SDK C# or VB.Net programming you could subcontract. Great Plains requires consultant help to be implemented and integrated, because it has sophisticated tables structure and documents flow mechanism.
Data Conversion. We recommend you to deploy Great Plains Integration manager to import Vendor and Customers plus open documents. Historical transactions, if needed should be moved by outside consultant. Microsoft CRM has import tool try it first and subcontract more complex attachments, for example.

Good luck with implementation and customization and if you have issues or concerns we are here to help! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Microsoft CRM implementation & customization: MS CRM Fax Gateway

2008-05-02T02:26:00.000-07:00

With this small article we are continuing Microsoft Business Solutions CRM customization, development, modification, setup and implementation discussion.
Microsoft CRM at this moment doesnt have advanced fax automation you can register the fact of fax receiving or sending, but it is not sufficient for your daily work with your clients. User should be able to send and receive faxes in her/his work environment it is in MS CRM

Fax software automation market is very mature and we dont have to re-invite the bicycle here. All we have to do is integrate one of the reliable solutions into Microsoft CRM. Lets look at the technical aspects of the integration:

Modification should be based on the standard event Fax Activity logic alteration. Standard CRM version allows in- or out-going fax info saving into SQL database. Alternative form should have additional parameters for fax delivering
Immediately after the moment of fax saving into CRM database, Albaspectrum MS CRM Universal Fax Connector takes over the logic, more precisely its fax sending portion of the logic, realized as MS CRM Post-Callout, registered for Fax Activity addition and update. At the moment of new fax activity creation, our module considers attached documents as subject to be transferred to the addressee.
Depending on the fax application/extension you use, call parameters are transferred to the appropriate plug-in, which in turn communicates with fax application.
Fax sending might be done through specialized systems or direct hardware control via MS FAX API.
Initially we plan to support GFI FaxMaker and Captaris RightFax via their printing & integration system with email servers MS Exchange and Lotus Domino
Documents, delivered or received through fax extension could be integrated into MS SharePoint via our proposed product Albaspectrum MS CRM Document Gateway. This allows you to revise and versionize document with automatic fax delivery to the addressees involved
For incoming faxes we suggest capturing via special handlers on the MTA (MS Exchange or Lotus Domino) level their task is to take over fax transfer and saving it for the addressee in CRM and Fax Activity creation in MS CRM
This approach provides seamless incoming and outgoing fax document workflow in MS CRM.

Happy programming, implementation, customization and modification! If you want us to do the job call use 1-630-961-5918, 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Lead Software Developer in Alba Spectrum Technologies USA nationwide Oracle, Navision, Microsoft CRM, Microsoft Great Plains customization company, serving Chicago, California, Arizona, Colorado, Texas, Georgia, Florida, New York, Canada, Australia, UK, Russia, Europe and internationally ( http://www.albaspectrum.com ), he is Oracle, Unix, Microsoft CRM SDK, Navision, C#, VB.Net, SQL developer.

IT Strategy for Large Corporation: ERP/MRP/CRM, Unix/Linux/Windows, Microsoft/Java

2008-05-01T04:22:00.000-07:00

Combining Microsoft Business Solutions Great Plains ERP with non-Microsoft Business System or CRM: Lotus Notes Domino, Oracle, DB2

There are multiple opinions on building your established large business IT system. Some companies prefer to be Microsoft shop, others prefer to stick to Java world. In our opinion large company should try balance its ERP in several layers: Hardware, Operating System, Database Platform, ERP/CRM software vendor. The history always proofs that staking on one thing statistically has a chance to fail, remember Windows/Mac battle in the middle of 1990^th? Then Java resurrected UNIX world in the end of the 20^th century. All these facts just tell us that any prediction of the future should not be accurate, because the factors we could consider in the prediction formula will be superceded by new conceptions. Good example would be C cross-platform programming language however now we are crazy about thin client so where is C longevity? So, in 2004 we merged several companies to serve large corporate businesses, positioning us as cross platform integrators and the company, envisioning harmony between multiple computer platforms and conceptions. Let us give you our bullets below:

Microsoft Business Solutions pluses old conception that OS should be separate from the DB platform and from your accounting application doesnt work when we consider modern Microsoft: it now offers all in one: Microsoft Great Plains/Navision/Axapta/Solomon/Microsoft CRM/Small Business Financials ERP, based on MS SQL Server DB platform and all this nice suite is working under Microsoft Windows 2003 Server. This is very nice to have and the price would be lower, however you are in the business space and conceptions of Microsoft corporation, which really deserves you to consider either ERP or CRM solution to be trusted and handled into Microsoft guys
ERP/Accounting/MRP - we suppose that the old days of expensive ERP application are going to the history. Nowadays we see the trend to use reasonably inexpensive and functionally sufficient applications, based in decent SQL platform. So, our suggestion is do not pay for high end ERP/Accounting system and rather consider reliable budget solution as a platform for light customization
Business System/CRM CRM market should be considered a mature one in 2010, when such pioneers as Siebel will cross 15 years of the existence. Again in our opinion youd rather pay for small or moderate customization to budget CRM solution to have work done. Microsoft CRM or SalesLogix would do the job
Oracle Financials we are supporters of the companies who decided to go with Oracle Financials or SAP and have their CRM/Business Management System to be placed on the Microsoft Windows platform. Microsoft CRM would integrate with Oracle smoothly
Microsoft CRM in our opinion large publicly traded company should consider using Lotus Notes Domino for document workflow and CRM and when adopting MS CRM it should consider using Domino as primary email server see our MS CRM Lotus Notes Domino email connector description.

Good luck and you can always seek our help in customization, implementation, integration and support. Call us: 1-866-528-0577 or 1-630-961-5918, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, serving Chicago, California, Arizona, Texas, Florida, Georgia, New York, Australia, UK, Canada, Germany, Continental Europe, Russia and having locations in multiple states and internationally ( http://www.albaspectrum.com ), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer

Microsoft CRM: data conversion import from Act!

2008-04-10T03:52:00.000-07:00

Best Software Act! is very popular CRM for small and mid-size organization. This system attracts business owner by its low price, plus system is very easy to use. However if your business is growing you should reach the moment to implement more advanced CRM solution. Natural question is how do we convert the data from Act! to new CRM solution and the mapping of your objects for conversion. You would probably like to avoid operator data entry with potential numerous errors and mistypes. Assuming that you are IT specialist, well give you technical side of Act to MS CRM data migration

This system attracts business owner by its low price, plus system is very easy to use. However if your business is growing you should reach the moment to implement more advanced CRM solution. Natural question is how do we convert the data from Act! to new CRM solution and the mapping of your objects for conversion. You would probably like to avoid operator data entry with potential numerous errors and mistypes. Assuming that you are IT specialist, well give you technical side of Act to MS CRM data migration:

First you need to download Act! SDK from Best Software website
Install Act! SDK on the computer, where you plan to do programming
Well use asynchronous data export/import model, this means that well design the system, containing two parts: export into XML and this XML file import into the CRM
Lets code Act! data export application, well use C# to address Act Framework classes, well need these libraries:

using Act.Framework;
using Act.Framework.Activities;
using Act.Framework.Companies;
using Act.Framework.ComponentModel;
using Act.Framework.Contacts;
using Act.Framework.Database;
using Act.Framework.Groups;
using Act.Framework.Histories;
using Act.Framework.Lookups;
using Act.Framework.MutableEntities;
using Act.Framework.Notes;
using Act.Framework.Opportunities;
using Act.Framework.Users;
using Act.Shared.Collections;

To connect to Act! database:

ActFramework framework = new ActFramework();
framework.LogOn("Act Username", "password", "SERVER, "Database");

Now we need Act field names to map them with the fields in the MS CRM:

private void ShowContactsFieldsDescriptions(ActFramework framework) {
    ContactFieldDescriptor[] cFields = framework.Contacts.GetContactFieldDescriptors();
    ContactFieldDescriptor cField;
    for(int x = 0; x < cFields.Length; x++)
        {
            cField = cFields[x];
            Console.WriteLine("Table Name:tt{0}", cField.TableName);
            Console.WriteLine("Column Name:t{0}", cField.ColumnName);
            Console.WriteLine("Display Name:t{0}", cField.DisplayName);
            Console.WriteLine("ACT Field Type:t{0}", cField.ACTFieldType);
            Console.WriteLine("");
         }
}

Lets get contact list and create the file for import instructions to MS CRM:

ContactList cList = framework.Contacts.GetContacts(null);
FileInfo t = new FileInfo("Contacts.xml");
StreamWriter stw = t.CreateText();

Now we form export data:

for (int i = 0; i < cList.Count; i++) {
    string strContactXml = "<contact>";
    ContactFieldDescriptor cField;
    Object oValue;
    // First Name
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.FIRSTNAME");
    oValue = cField.GetValue(cList[i]);
    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
strContactXml += "<firstname><![CDATA[" + oValue.ToString() + "]]></firstname>";
    // Last Name
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.LASTNAME");
    oValue = cField.GetValue(cList[i]);
    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
strContactXml += "<lastname><![CDATA[" + oValue.ToString() + "]]></lastname>";
    else
strContactXml += "<lastname>" + "N/A" + "</lastname>";
    // Salutation
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.SALUTATION");
    oValue = cField.GetValue(cList[i]);
    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
strContactXml += "<salutation><![CDATA[" + oValue.ToString() + "]]></salutation>";
    // Job Title
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.JOBTITLE");
    oValue = cField.GetValue(cList[i]);
    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
strContactXml += "<jobtitle><![CDATA[" + Regex.Replace(oValue.ToString(), "rn", "<BR>") + "]]></jobtitle>";

This is only portion of the data, that could be transferred into CRM, the whole list of fields is too long for small article, but your could design the whole list of desired fields. Please, pay special attention to replace <BR> HTML tag this is required for text data transfer into CRM
Next is import application creation. We will not describe here connection to MS CRM details please read Microsoft CRM SDK if you need this examples. Well concentrate on the nature of the import.

The XML export file should look like this:

<contact><firstname><![CDATA[John]]></firstname><lastname><![CDATA[Smith]]></lastname><salutation><![CDATA[John]]></salutation><address1_line1><![CDATA[1234 W. Big River]]></address1_line1><address1_city><![CDATA[Chicago]]></address1_city><address1_stateorprovince><![CDATA[IL]]></address1_stateorprovince><address1_postalcode><![CDATA[123456]]></address1_postalcode><description><![CDATA[Toy Corporation]]></description><ownerid type="8">{4F1849C3-9184-48B5-BB09-078ED7AB2DAD}</ownerid></contact>

Reading, parsing and MS CRM object creation look is relatively simple:

Microsoft.Crm.Platform.Proxy.BizUser bizUser = new Microsoft.Crm.Platform.Proxy.BizUser();

ICredentials credentials = new NetworkCredential(crmUsername, crmPassword, crmDomain);

bizUser.Url = crmDir + "BizUser.srf";

bizUser.Credentials = credentials;

Microsoft.Crm.Platform.Proxy.CUserAuth userAuth = bizUser.WhoAmI();

// CRMContact proxy object

Microsoft.Crm.Platform.Proxy.CRMContact contact = new Microsoft.Crm.Platform.Proxy.CRMContact ();

        contact.Credentials = credentials;
        contact.Url = crmDir + "CRMContact.srf";
        CorrectXML("Contacts.xml", userAuth.UserId);
        StreamReader reader = File.OpenText("Contacts.xml");

string input = null;

while ((input = reader.ReadLine()) != null)

{

            string strContactId = contact.Create(userAuth, input);
            Console.WriteLine("Contact {0} is created", strContactId);
            log.Debug("Contact " + strContactId + " is created");

}

Just consider in more details CorrectXML function it places OwnerId into XML contact tree:

private void CorrectXML(string fileName, string userId) {

           File.Move(fileName, fileName + ".old");
           StreamReader reader = File.OpenText(fileName + ".old");
           FileInfo t = new FileInfo(fileName);
           StreamWriter writer = t.CreateText();
           string input = null;

while ((input = reader.ReadLine()) != null) {

input = Regex.Replace(input, "{_REPLACE_ME_}", userId);
writer.WriteLine(input);

}

           reader.Close();
           writer.Close();
           File.Delete(fileName + ".old");

}

Finally, we are launching export, import, opening MS CRM and looking at the contact list, transferred from Act!
Separate task would be Sales data from Act!, Notes etc. we plan to describe them in the future articles

Good luck with integration! If you want us to do the job - give us a call 1-630-961-5918 or 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ), serving Microsoft Great Plains, CRM, Navision to mid-size and large clients in California, Illinois, New York, Georgia, Florida, Texas, Arizona, Washington, Minnesota, Ohio, Michigan

Microsoft CRM Implementation for Large Corporation overview

2008-04-10T03:51:00.000-07:00

Microsoft Business Solutions CRM is now approaching the phase of being mature product and the CRM solution you may consider for large publicly traded company. Our view point considers the fact of multiple platforms and systems coexistence and balancing: UNIX, Linux, Microsoft Windows, Java, .Net, PC, AS/400, RS6000, Microsoft Exchange, Lotus Notes Domino, etc. This increases the cost of maintenance, but decreases the risk of being trapped to one vendor/solution. So far weve seen successful implementations of Microsoft CRM in the following industries: Distribution, Logistics, Non-Profit, Chemicals, Pharmaceutical, Placement/Recruiting, Medicare/Hospitals, Retail, Wholesale, Education, Beverages, Services, Defense, Aerospace, Oil & Gas.

In-house Implementation. This is non-expected paradox. Multiple clients, especially large companies, do it themselves. The reason is Microsoft CRM utilizes all spectrum Microsoft Technologies: Exchange, Active Directory, .Net, Full-text search, etc. Microsoft oriented IT people understand it and like to be involved. So, you should consider self-implementation first.
Integration. Microsoft CRM has relatively simple business logic and sits in Microsoft SQL Server, which enables customization and integration with third party systems and databases. If you have Microsoft Great Plains you can use MBS CRM-GP integration tool, based on BizTalk. If you have UNIX-based ERP/Accounting, you can deploy MS SQL linked server to bridge MS CRM and ERP. The same would work for Oracle ERP Oracle Financials. Navision has third party integration tool and the one from Microsoft is on the way to be released. Axapta is also candidate for the integration.
Customization. Microsoft CRM SDK describes majority of MS CRM objects and classes and enable VB.Net or C#.Net developer to build-in custom .Net application for Microsoft CRM existing screens. And this is actually the way of the integration you realize integration in the custom .Net application.
Messaging. Microsoft CRM uses MS CRM-Exchange connector in its standard functionality. However if you have IBM Lotus Domino email server you can deploy MS CRM-Lotus connector, developed and supported by Alba Spectrum Technologies.
Data Conversion. You should use Scribe for initial data migration. However you need some programming work if you plan on bringing advanced data (email attachments from Siebel, for example)
External consultants. You should consider customization and integration initial design as candidates for outsourcing. Then, when coding is done and implemented you may switch to your internal developers to support custom pieces.
Nation-wide support. Microsoft CRM is very innovative from the support side. It means that Microsoft CRM partners tend to go to the nation-wide and international market to sell, implement and support the application. Being web application Microsoft CRM could be accessed, customized and modified from anywhere.
Internationalization. Microsoft Business Solutions promotes MS CRM worldwide and has local versions of the product.

You can always have us help you, give us a call: 1-630-961-5918 or 1-866-528-0577, help@albaspectrum.com

Andrew Karasev is consultant and CTO in Alba Spectrum Technologies ( http://www.albaspectrum.com ) Microsoft Business Solutions partner, serving clients in Illinois, New York, California, Florida, Georgia, Texas, Arizona, Virginia, Minnesota, Canada, UK, Europe, Australia, New Zealand, Asia, Russia. He is Microsoft Great Plains certified master, Great Plains Dexterity, Microsoft CRM SDK C#.Net, Crystal Repots developer. You can reach Andrew: akarasev@albaspectrum.com

Lotus Notes Domino and Microsoft CRM Integration

2008-04-10T03:49:00.000-07:00

Well, even if the combination might look very unusual, we see the coexistence of these two systems, especially in large corporations, non-profit organizations. Technically Lotus Notes Domino has parallel structure, including Domino email server. Lotus is extremely flexible and you can program your own CRM or purchase CRM for Lotus, however Microsoft CRM has Microsoft SQL Server database and very simple Sales automation module. Lets look at the integration reasons and scenarios. Be sure that each specific case requires custom programming, tuning and support.

Why Lotus & MS CRM? There are several reasons to combine the two. First Lotus Domino has very long history and is present on the market over 15 years. Corporations might have business system built upon the Lotus Notes Domino platform and it is not desirable or even feasible from the complexity standpoint to phase it out. The second reason is possible IT strategy to balance multiple platforms to avoid over-dependence on one vendor (such as Microsoft). There might be also licensing issue if corporation has several hundred Lotus licenses it doesnt want to lose them and pay for 200 Microsoft CRM users. In this case MS CRM might be the solution for Sales department and all the other departments should stay on Lotus.
Lotus Domino as Messaging for MS CRM. There is no need to program this custom piece, just use MS CRM Lotus Domino connector, supported by Alba Spectrum Technologies. It has advanced functionality, versus standard MS CRM Exchange connector. Instead of using GUID in the email header, it scans Contacts, Accounts, Leads emails for matching.
Lotus Workflow. Workflow is possible in Lotus and MS CRM. In Lotus, however workflow is the most advanced. You can use Lotus Workflow and then upon the completion it can transfer control to Microsoft CRM. This is typical Microsoft CRM SDK (to program MS CRM) and Lotus Java Agent programming from the side of Lotus. Lotus workflow may work with integration to your ERP/Accounting application, such as Microsoft Great Plains, Navision, Axapta, however this is outside of the scope of this article.
Lotus/CRM Activities Synchronization. One of the popular requirements is the synchronization of Microsoft CRM Activities: Appointment, Phone Call, Fax, etc. with Lotus TOTOs. This should allow users work on the same project sharing Lotus and MS CRM data space.

If you need help in the integration or customization, feel free to call us: 1-630-961-5918, 1-866-528-0577, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ) - Microsoft Business Solutions and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing and having locations in multiple states and internationally.

CRM...

2008-03-31T01:53:00.000-07:00

Roger J. BurkeHere is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact.

I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com

=========================

I hate computers.

Now, coming from a person who's been involved with them since 1967, you might think that's a bit over the top.

Well...it's not *actually* the computers that's the problem, of course, it's the software - the programs that run in them, that I *really* hate.

I also hate ATMs. Now, that's a double whammy for the poor, dumb machines!

But, like computers on the desk, ATMs are everywhere, and by golly, there're *so* convenient, aren't they? However, now that we have ATMs and computers in an unholy alliance, specifically designed to ruin your day at any nanosecond, I was happy - *well, almost* - when I had to turn to the customer service desk at my local bank for help.

Y'see, the ATM had just swallowed my cash card and had issued this terse message: "Invalid transaction - card retained", to be immediately followed by another: "Please use another card and try again." Huh? I didn't *have* another card on me right now, did I! And, I knew that there was sufficient money in the account...

Naturally I was annoyed but, resisting the urge to give it a Coke machine kick, I went instead to the customer service desk to sort the problem out. Here, I thought, I'd get the attention I deserve as a good customer, you know, talk to a *real* person, blah, blah, blah...

Ever been to la-la land? Well, we all get there, once in a while I guess, but...at 9.30 in the morning? Bear with me, for a few moments, while I relate the nadir of Customer Relationship Management - aka CRM for all internet aficionados - a la local bank style...

ME: "Look...er...my son, Danny Burke, asked me to get some money from the machine, and that one" - me pointing accusingly -"just upped and took it. Would you be able to help, please?" I smile helpfully (I tried to look a bit sheepish also - that sometimes helps).

SHE: "You shouldn't have done that!" Slightly frowning, and a bit of a sharp note to her voice.

ME (nonplussed, eyebrows raised): "Huh...what...oh, yes, well, he gave me his PIN...he's in school now" - glancing at my watch - "so, he can't be..."

SHE (cutting in): "You're not supposed to use his PIN - unless of course you're AUTHORIZED." Voice definitely rising now, but not yet shrill. Glares at me, accusingly.

ME (defensively and now, a bit angry): "Hey...I know about PINs and their use...and I don't need a lecture from you!" (glaring back now). I had been part of the online systems development team, at one of the major Canadian banks, in the mid 70s...so, I knew whereof I spoke.

SHE (slightly retreating now): "Well!" A pause. "Well, where is the card, you say?" I point to the machine again.
"Well, I suppose I'll go and get it...one moment...please" (almost an afterthought, by the sound of it).

She stalks off. Idly, I contemplate darkly how hard I can jam some old receipts down an ATM slot when I leave...if I ever get outta here, as the band said, yeah, if I *ever* get outta here...where are *my* wings, I wonder?

Her shrill voice breaks my vengeful reverie.

SHE: "Well, here it is," waving it about triumphantly, "but you can't have the card back. It's *not* yours, you know...you'll have to get authorization from your son...a letter...to pick it up." Emphatically, she puts the card in a drawer, slams it shut. Thud! Smiling now, full set of ivories, dripping insincerity.

ME: "Huh...what?" (I know, I know...I tend to repeat myself!) But, before I could go on...

SHE: "Anyway, what happened? Why did the ATM take the card? Did you enter something incorrectly?" I couldn't believe her accusing tone. At any moment, I expected her to start shaking her finger at me.

I look at her blankly, but I'm thinking. Now that was the funny thing about this whole mess - I'd followed everything to the letter...er, number: key in PIN, hit WITHDRAW CASH, select correct account...hmmm, must be SAVINGS, Danny has no CHEQUE account, but just after I key-entered 140, the ATM issued the above messages and ate the card. That's it...kaput! I felt that I'd just been executed. Maybe it was some kind of read error on the unit? Most unlikely...the card had already been accepted - PIN, account, the lot! But, what then?

ME (finally shrugging, shaking my head): "Hmmm...well, no...there's no obvious reason...that I can think of..." Brow furrows, bites lip pensively.

SHE (primly): "Never mind, never MIND, either fill this form out for a new card", handing me another bank form, as if I didn't have enough already, "or get your son to bring a letter back...and then you can get the card back!" She said the last with more false bonhomie, teeth glittering.

As I walked away muttering, I glanced back at the large sign above the area: "Customer Service Desk". Some service, I thought; more like "Customer Punishment Area - SFA (that's Self Flagellation Acceptable)"! My only option now was to return with some sort of letter to satisfy these goons and their procedures...so much for *this* bank's customer relationship management program.

That woman on the service desk failed miserably at CRM: the cardinal rule is that the customer is always right, even when s/he's wrong. She didn't *have* to tell me that using another's PIN is not recommended; from Spitzbergen to Tierra del Fuego, everybody knows *that*, already! Additionally, she didn't even have the courtesy to address me by my name...

And, to cap it all, instead of apologizing to *me* for the inconvenience, she made me feel as though I had been the one to inconvenience *her*. Some service, huh?

Y'see, she was intent *only* on enforcing procedure, even to my detriment, instead of trying to get to the root cause of the problem...which, by the way, may also be happening to other customers. Even as I speak...

I was thinking about *that* as I drove back home, but put it aside, while I enlisted the aid of She-Who-Must-Be-Obeyed. First things first, after all: get the card back, then worry about why I was card-swiped! This was going to be interesting, I thought, as I knew that Sherry had already had a run-in with the personnel in *that* particular branch some months ago...

Oh, the joys of online banking! ;-)

P.S. Part 2 will complete this sorry saga...

I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it was used in. Please send notification mailto:webmaster@online-wealth.com

=========================

I hate computers.

Now, coming from a person who's been involved with them since 1967, you might think that's a bit over the top.

Well...it's not *actually* the computers that's the problem, of course, it's the software - the programs that run in them, that I *really* hate.

I also hate ATMs. Now, that's a double whammy for the poor, dumb machines!

But, like computers on the desk, ATMs are everywhere, and by golly, there're *so* convenient, aren't they? However, now that we have ATMs and computers in an unholy alliance, specifically designed to ruin your day at any nanosecond, I was happy - *well, almost* - when I had to turn to the customer service desk at my local bank for help.

Y'see, the ATM had just swallowed my cash card and had issued this terse message: "Invalid transaction - card retained", to be immediately followed by another: "Please use another card and try again." Huh? I didn't *have* another card on me right now, did I! And, I knew that there was sufficient money in the account...

Naturally I was annoyed but, resisting the urge to give it a Coke machine kick, I went instead to the customer service desk to sort the problem out. Here, I thought, I'd get the attention I deserve as a good customer, you know, talk to a *real* person, blah, blah, blah...

Ever been to la-la land? Well, we all get there, once in a while I guess, but...at 9.30 in the morning? Bear with me, for a few moments, while I relate the nadir of Customer Relationship Management - aka CRM for all internet aficionados - a la local bank style...

ME: "Look...er...my son, Danny Burke, asked me to get some money from the machine, and that one" - me pointing accusingly -"just upped and took it. Would you be able to help, please?" I smile helpfully (I tried to look a bit sheepish also - that sometimes helps).

SHE: "You shouldn't have done that!" Slightly frowning, and a bit of a sharp note to her voice.

ME (nonplussed, eyebrows raised): "Huh...what...oh, yes, well, he gave me his PIN...he's in school now" - glancing at my watch - "so, he can't be..."

SHE (cutting in): "You're not supposed to use his PIN - unless of course you're AUTHORIZED." Voice definitely rising now, but not yet shrill. Glares at me, accusingly.

ME (defensively and now, a bit angry): "Hey...I know about PINs and their use...and I don't need a lecture from you!" (glaring back now). I had been part of the online systems development team, at one of the major Canadian banks, in the mid 70s...so, I knew whereof I spoke.

SHE (slightly retreating now): "Well!" A pause. "Well, where is the card, you say?" I point to the machine again.
"Well, I suppose I'll go and get it...one moment...please" (almost an afterthought, by the sound of it).

She stalks off. Idly, I contemplate darkly how hard I can jam some old receipts down an ATM slot when I leave...if I ever get outta here, as the band said, yeah, if I *ever* get outta here...where are *my* wings, I wonder?

Her shrill voice breaks my vengeful reverie.

SHE: "Well, here it is," waving it about triumphantly, "but you can't have the card back. It's *not* yours, you know...you'll have to get authorization from your son...a letter...to pick it up." Emphatically, she puts the card in a drawer, slams it shut. Thud! Smiling now, full set of ivories, dripping insincerity.

ME: "Huh...what?" (I know, I know...I tend to repeat myself!) But, before I could go on...

SHE: "Anyway, what happened? Why did the ATM take the card? Did you enter something incorrectly?" I couldn't believe her accusing tone. At any moment, I expected her to start shaking her finger at me.

I look at her blankly, but I'm thinking. Now that was the funny thing about this whole mess - I'd followed everything to the letter...er, number: key in PIN, hit WITHDRAW CASH, select correct account...hmmm, must be SAVINGS, Danny has no CHEQUE account, but just after I key-entered 140, the ATM issued the above messages and ate the card. That's it...kaput! I felt that I'd just been executed. Maybe it was some kind of read error on the unit? Most unlikely...the card had already been accepted - PIN, account, the lot! But, what then?

ME (finally shrugging, shaking my head): "Hmmm...well, no...there's no obvious reason...that I can think of..." Brow furrows, bites lip pensively.

SHE (primly): "Never mind, never MIND, either fill this form out for a new card", handing me another bank form, as if I didn't have enough already, "or get your son to bring a letter back...and then you can get the card back!" She said the last with more false bonhomie, teeth glittering.

As I walked away muttering, I glanced back at the large sign above the area: "Customer Service Desk". Some service, I thought; more like "Customer Punishment Area - SFA (that's Self Flagellation Acceptable)"! My only option now was to return with some sort of letter to satisfy these goons and their procedures...so much for *this* bank's customer relationship management program.

That woman on the service desk failed miserably at CRM: the cardinal rule is that the customer is always right, even when s/he's wrong. She didn't *have* to tell me that using another's PIN is not recommended; from Spitzbergen to Tierra del Fuego, everybody knows *that*, already! Additionally, she didn't even have the courtesy to address me by my name...

And, to cap it all, instead of apologizing to *me* for the inconvenience, she made me feel as though I had been the one to inconvenience *her*. Some service, huh?

Y'see, she was intent *only* on enforcing procedure, even to my detriment, instead of trying to get to the root cause of the problem...which, by the way, may also be happening to other customers. Even as I speak...

I was thinking about *that* as I drove back home, but put it aside, while I enlisted the aid of She-Who-Must-Be-Obeyed. First things first, after all: get the card back, then worry about why I was card-swiped! This was going to be interesting, I thought, as I knew that Sherry had already had a run-in with the personnel in *that* particular branch some months ago...

Oh, the joys of online banking! ;-)

P.S. Part 2 will complete this sorry saga...

Roger Burke has been involved with computers since 1967, and has managed to break quite a few, over the years. He, and his wife Sherry, are now actively engaged in online self-publishing and promoting specific affiliate programs at http://online-wealth.com . If you have any comments or questions about this article, please send emails to mailto:webmaster@online-wealth.com

The new Customer Relationship Management CRM functions

2008-03-29T02:24:00.000-07:00

C.MeloPublishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

The new Customer Relationship Management CRM functions

By J.C.Melo

The Customer Relationship Management CRM system was born because of the need for a software to analyze customer's data - as for example its preferences - changing rough data that usually exists in any customer's database, into important information about the same customer. That is to say, a new modern sales & marketing tool.

In this first period the data of an online and real-time accounting & management system was analyzed by this stand-alone CRM software, and in the following period those accounting & management systems integrated this initial marketing & sales functions of a CRM.

Soon after, this new accounting & management system - now integrated with the CRM functions - included a Call Center system of the last generation with or without a voice processing system - input and output - through the telephone system usually so loved by us.

Soon after appeared an obvious question: If the CRM support my customers, why don't change it to support all the external functions of my company, as for example my suppliers, distributors, representatives, branches, affiliated companies, employees's families, etc., each one with different needs and processings?

This is the current Customer Relationship Management CRM system, for everything concerning the external world of a company, and consequently its original name no longer represents its current functions in spite to be widely used.

Today we should split the IT system of a company in two great sides but in the near future will be only one system:

1. Enterprise Resources Planning ERP, for the internal world of a company, on which we will write another article in the near future,

2. Customer Relationship Management CRM, for the external world of a company.

However it's absolutely necessary to understand that a CRM is not a software package that can be installed and immediately will be ready to work, but yes a system that obligatorily should be implemented by IT specialists together with the whole company in a continuous job, besides to be adapted to the specific needs of the company. And because the CRM was not interpreted correctly by a large amount of companies, recent research showed that 42% of purchased CRM systems are inoperative for been interpreted as a push-button software.

However if very well designed and installed, a CRM is a powerful tool for a company to grow on this digital business Century, certainly surpassing your competition and generating reasonable ROI Return on Investment.

The new Customer Relationship Management CRM functions

By J.C.Melo

The Customer Relationship Management CRM system was born because of the need for a software to analyze customer's data - as for example its preferences - changing rough data that usually exists in any customer's database, into important information about the same customer. That is to say, a new modern sales & marketing tool.

In this first period the data of an online and real-time accounting & management system was analyzed by this stand-alone CRM software, and in the following period those accounting & management systems integrated this initial marketing & sales functions of a CRM.

Soon after, this new accounting & management system - now integrated with the CRM functions - included a Call Center system of the last generation with or without a voice processing system - input and output - through the telephone system usually so loved by us.

Soon after appeared an obvious question: If the CRM support my customers, why don't change it to support all the external functions of my company, as for example my suppliers, distributors, representatives, branches, affiliated companies, employees's families, etc., each one with different needs and processings?

This is the current Customer Relationship Management CRM system, for everything concerning the external world of a company, and consequently its original name no longer represents its current functions in spite to be widely used.

Today we should split the IT system of a company in two great sides but in the near future will be only one system:

1. Enterprise Resources Planning ERP, for the internal world of a company, on which we will write another article in the near future,

2. Customer Relationship Management CRM, for the external world of a company.

However it's absolutely necessary to understand that a CRM is not a software package that can be installed and immediately will be ready to work, but yes a system that obligatorily should be implemented by IT specialists together with the whole company in a continuous job, besides to be adapted to the specific needs of the company. And because the CRM was not interpreted correctly by a large amount of companies, recent research showed that 42% of purchased CRM systems are inoperative for been interpreted as a push-button software.

However if very well designed and installed, a CRM is a powerful tool for a company to grow on this digital business Century, certainly surpassing your competition and generating reasonable ROI Return on Investment.

J.C.Melo is a 73-years old IT professional with 54 years of experience in computer science & technology entrepreneurship. He was the owner of the first minicomputer factory in South America and Consultant for the U.S. Government in several contracts. Now is the CEO of the organization
http://mba-open-university.net

Microsoft CRM messaging through Lotus Domino email server - balanced solution

2008-03-29T02:22:00.000-07:00

Microsoft CRM and IBM Lotus Notes Domino seem to be taking completely different paths and if company is Microsoft oriented - we see MS CRM, MS Exchange, MS SQL Server, SharePoint, etc. In the case of Lotus Domino - it is opposite - Lotus is corporate Information Media and could technically play CRM role with internal messaging coming through Lotus Domino server. However realities of modern corporation give us multiple examples when Microsoft CRM and Lotus Domino should coexist in compromise. There are several reasons why corporation doesn't like to stick to one platform:
1. Balancing several platforms not to be trapped to the one-vendor solution. Imagine, that you placed all the eggs into one basket and then this basket went into the trouble (lawsuit, bankruptcy, mismanagement, hostile takeover - to name a few in the life of the modern American corporation)
2. Legacy-dependence. If your corporation uses such product as Lotus Notes/Domino for 10 plus years - you can expect that majority of documents are stored in the Lotus databases. Just conversion of this legacy database is multi-million dollars project. And again - we could not predict the future accurately - who will win or lose - IBM or Microsoft - or maybe they will merge
3. Procedures and flowcharts. Nowadays corporation works and builds its business model around computer business system, consider things like users training, functional flowcharts/diagrams, reporting to investors, IDE with company vendors and customer. And we'd dare to say that these things are computer application platform dependent (even being designed in the heads of corporation founding leaders as abstract business processes - then they were placed into the computer platform and had to fit to its pluses and minuses)
Considering these arguments and having multiple requests from Microsoft Business Solutions and directly from our prospects and customer, we have realized the connector, which allows Microsoft CRM use Lotus Domino email server with similar messaging functionality as Microsoft Exchange 2003/2000
Microsoft CRM Exchange connector needs to be installed and its DLL based functionality is superceded by our own DLL, which communicates with Lotus Domino server via Java Agents
You can always have us help you with the integration and customization. Call us: 1-866-528-0577, 1-630-961-5918.

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, serving clients in Chicago, California, Texas, New York, Georgia, Arizona, Louisiana, Michigan, Florida, Canada, UK, Australia, South Africa and having locations in multiple states and internationally ( http://www.albaspectrum.com ), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

CRM: Technology vs Culture

2008-03-28T01:43:00.001-07:00

CRM: Its at the forefront of todays business vocabulary. $6.7 billion was spent globally on CRM software in 2001 - communication, behaviour and culture are equally crucial factors in making CRM successful too.
CRM: Technology v Culture By Cheryl Rickman

CRM: Its at the forefront of todays business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.

New Internet technologies have arisen, such as Computer Internet Integration (CII), Chat, Push, and Callback, which enable one-to-one customer/consultant conversations and let advisors take control of the customers browser to help them navigate and buy. However, in the same way that companies have traditionally had problems managing effective in-house call centres, today web companies are finding live customer service to be time consuming and labour-intensive.

Some companies say they have the solution. Microsoft (obviously in there somewhere) will be releasing their new customer relationship management product, MSCRM, due out by the end of the year. This promises increased sales force automation for small businesses and is, apparently, not aiming at the enterprise market.

A company aiming at the both the SME and enterprise market is SalesForce. They aim to become the world's first "enterprise automation utility" by delivering (CRM), sales force automation (SFA) and financial software over the Web, competing directly with giants such as Siebel, PeopleSoft, SAP and Microsoft Great Plains. And with customers paying as little as $65 per month for their low-end service, its a more affordable CRM application, which is apparently quick and easy to implement.

The Professional Edition application (its current offering) does not allow for real-time integration with back-office systems and offers only limited customisation. To address these shortcomings Salesforce.com has announced its Enterprise Edition, which is aimed at larger companies, plus an introductory offline edition, available for use on a laptop, and a wireless version accessible via any PalmOS device.

Another solution comes from Transform People International (TPI). Unlike the aforementioned companies, TPI is not a software company. Its a management consultancy, specialising in behavioural analysis and transformation, organisational change and training. Naturally they focus less on the technology and more on developing connections and transforming behaviour, attitudes and styles the grass roots of CRM know how your customer thinks, what their needs and wants are; how you think and how to best engage effectively with each person to generate optimum results.

Its the value of knowledge about customer needs and buying habits that is becoming more important along with changing business cultures and deepening connections with customers. TPI understand this and have launched their new Connections Tool as a result: an online diagnostic tool that aims to improve connection and communication with customers in 4 simple steps. Rising above regular sales techniques, the Connection Tool builds on both CRM technology and behavioural understanding. The output provides a written summary of the main characteristics of the person, with an overview of how they act when under pressure. It also provides an overview of what drives that person, with key tactics and strategies for better connection. http://www.transformpeople.com/connections/tpiintroduction.htm

The TPI Connections Tool grew out of Transform People Internationals experience in delivering organisational change in many global corporations across a wide cross-section of vertical markets ranging from communications and technology to packaging. As well as an acute awareness that, by understanding behaviour, businesses can improve communication and develop relationships more successfully.

Technology V Culture

An Information Masters survey revealed that, Technology and information are responsible for, at most, 25 per cent of your CRM competence. Other assets that are important include brands, messages (sadly neglected), staff knowledge, policies, processes and rules.

And, according to Robert Shaw, founding director of the consultancy CRM Best Practice, The danger is that many organisations are now investing huge sums in the wrong things. The technology is excellent in many cases, the problem lies with how we apply it. We invest too much time in selecting one-hit solutions and too little time in creating the business vision, adds Robert. Bad CRM is easy. You just read the press, go to a few exhibitions, choose some software, hire some systems implementers, and bingo, you have a Web site, a call centre, or a mailing database. Most important for good CRM is to have an offensive strategy, not a defensive one. Waiting until competitors threaten you, then responding to them or copying them is a recipe for failure. You need to take time out to create the vision.

And that vision includes developing an analytical attitude towards customer, staff and client behaviour. A vision mirrored by Transform People.

How you asses the person youre developing a relationship with, how you assess your own behaviour and your organisational behaviour, and how you engage with people are crucial to making CRM more effective, Says Ian Mills, Director of Transform People International.

Arthur OConnor, leading expert on CRM and columnist for www.ecrmguide.com, agrees, Some businesses spend a fortune striving to engage, attract, and sell prospects -- only to take extreme measures to avoid interacting with these same people after they become customers.

He adds that the Call Centre hasnt been the best choice for those striving to improve CRM. Many companies brought in poorly trained, ill-equipped people to serve as their primary customer interface, says Athur. Resulting in Corporate Schizophrenia.

Evidently then, it is the behaviour of staff, the behaviour and experience of your customers, combined with a winning strategy and good technology that will improve a CRM strategys chances of success.

Afterall, a CRM package only has real and tangible value if it is backed by a strategy, agrees Ronni T. Marshak, senior vice president of the Patricia Seybold Group.

In building a robust customer relationship objectives should include reducing the cost of acquiring new customers, cross-selling and up-selling to existing customers, closing more sales, targeting more lucrative markets, and creating conditions to make those goals more obtainable. "Most of those conditions have nothing to do with CRM technology itself," says Marshak.

"A company that wants to become truly customer-centric rather than just paying lip service to the notion may have to reengineer fundamental business processes and change prevailing attitudes altogether," he concludes.

Evidently then, the success of CRM rests on both technology and organisational change and the willingness of organisations and individuals to assess and analyse behaviour to improve connection and deepen relationships.

The best technology in the world cannot incur the required cultural, organisational and behavioural change that is needed to drive effective CRM strategies. The difficulty is getting people to change the way they work, to use the technology and to interact with the customer differently. So says Micheal Juer, Director of Sales Pathways Ltd.

There is now a shift occurring where businesses are beginning to realise that they have to work with their customers, and technology is becoming a secondary issue to that. But it is that cultural shift that you need to do, in order to actually deliver good customer service and differentiate yourself from your competitors in the market place.

Customer relationship management should be seen as a strategic response to a set of customer, staff and business needs. And as long as businesses focus on those crucial points and not just technology alone: working with customers and facing organisational and cultural change, their CRM results will improve.

7 Tips for CRM Success:

Define your business objectives and goals against which results can be measured. Give each CRM project three dimensions: people, processes and technology. Establish a systematic approach to project management including team development, IT, marketing, services, sales and management, as well as software. Clearly identify corporate and customer needs. Research requirements, behaviour and how to engage and deliver effectively. Manage organisational change effectively. The human factor is imperative to a projects success. Invest in training more essential than any piece of software. Focus on proactive selling, management and relationship building to effectively upsell and cross-sell.

Cheryl Rickman is author of '111 winning ways to promote your website successfully' and contributes regularly to Better Business magazine, Digitrends.com and Internet.com. She offers website appraisals, copywriting and marketing via http://www.webcritique.co.uk

CRM - An evolutionary concept to communicate with your customers

2008-03-27T02:51:00.000-07:00

An evolutionary concept in communicating with customers
There is probably no other time in history when business conditions have been as difficult and competitive as they are today. Companies are pressuring their managers to work harder and smarter to sell their products. One vital factor that most companies tend to forget is that customers are the only reason they are in business. In turn, customers are curtailing their buying, because the tough times are impacting them as well. It is time Australian corporations realise that customers are not just numbers on a sales graph. They need to help their customers to run a more efficient and profitable business so that they can keep them as customers and keep them coming back.

Existing customers - prime prospects! It should really go without saying that your prime source of new business is your existing customers. You already have a track record with them. They trust you and your products. It is easier to sell more to them than it is to find new prospects. It is less expensive too. Management guru Peter Drucker said it all when he said "On average it costs you five times as much to get a new customer as it does to hold an existing one". Jan Carlzon, the man who turned SAS from a huge loss maker into a profitable airline in less than two years echoed Druckers thought when he said, "All profits come from customer satisfaction". Both were right and their advice is exactly what is needed today.

Communicating with customers There is a myriad of ways to communicate with your customers. All the old time methods, such as, sales letters, telemarketing, brochures and so on, sometimes work, most times they dont. It is a hit and miss situation. If we are to retain our customer base we need to upgrade our communication methods to take advantage of todays technology.

Lets look at one area that companies use to communicate with customers, the customer newsletter. The main problem with customer newsletters today is, that in the main they are self-serving and not at all what a customer wants or needs. They waffle on about how good the company is and the brilliance of their products. Emphasis is placed on their company instead of where the emphasis should be placed, on their customers. The main objective is to retain existing customers and hope that they in turn recommend our products. To do this we must ensure that they see our communications as being useful and valuable to them. Our communications must assist our customers to do better in their businesses, which means that they will be able to spend more money with our company. We cannot achieve this objective if we continue to send out communications that prattle on about how good we are. Remember that, your customer is only concerned with that which benefits their company.

With the traditional media so fragmented and expensive, it is proving difficult to reach the right target audience at a cost-effective price. Your customers are also more sophisticated than ever before so you need to be the same. Your customers are constantly looking for ways to improve themselves, their people and their operations and any help you can give them to improve their business operation will undoubtedly have considerable benefits for you.

Communicating with customers A new way of communicating with customers is just being introduced onto the corporate business scene. With Internet marketing being the modern way to reach your prospects you can now send your own fortnightly business magazine to your existing customer base to help them to improve their businesses and by doing so cement your relations with them.

By doing this you offer your customers meaningful help. In corporate communication content is king and this magazine contains articles on management from over 150 of the greatest management gurus in the world. Experts like Anthony Robbins, Al Ries, Zig Ziglar, Amanda Gore and scores of other great thinkers whose combined wisdom will help your customers do better business leading to better business for you from your existing customers who, of course, are your prime prospects. The magazine also contains your advertising and articles from your company. Such a company communication puts your sales messages on your customers desk every fortnight. Using this idea you get the biggest names in business working for your company every issue. You can get full details on how you can make this idea achieve your CRM and sales goals by visiting http://jamesgaw.com/magazine or by calling James on (617) 32893889 (Australia)

James Gaw is a management educator, international speaker and author of the in-house training product QuickCourse. He can be contacted on (07) 3283 3889 or by email at amarquis@petrie.starway.net.au. Website: http://jamesgaw.com

ERP Role in selling your mid-size business Microsoft Great Plains and CRM example

2008-03-27T02:47:00.000-07:00

If you own the mid-size business and actively work in it as executive manager or lead, say marketing, you probably know exactly what needs to be done on the daily basis to keep it running. However, in many cases this business critical knowledge exists in your head only. This means that if you would like to sell your business it has little value without your participation. So, ahead of the selling time you should formalize the business to make it work within the systems and rules, independent of people. Lets consider the parts we will need.
Functional Diagram. Well one may think that he doesnt have to reinvent the wheel, but we think that this is the only possible way to start from the top level of formalization. Functional diagram should show the process of getting new customer as a prospect, the sales process up to the closing, then customer order executing. And this diagram should reflect the interaction of your departments and key employees/positions.
Sales Control. When you want to formalize sales you are looking for the system, which allows you to distribute leads to your sales people and then have a tight monitoring of the closing rates and the quality of the closed prospects by salesperson. This system will allow you to create formal position: Sales or Marketing director, who can generate new business for the company through this Sales automation system. In our opinion this is 60% of the formalization success.
Order Execution. You need standard ERP to control order fulfillment. Usually such a system is implemented on one of the Accounting applications platforms. In the case of small and mid-size business, we would encourage you to map to your functional diagram, described above and clarify all your needs with the consultant, who will help you with the implementation. Order Execution automation will allow you to introduce another formal position Controller.
CRM/ERP market. You could find variety of the systems on the market. Here you need to stick to the quality rules. When you implement the computer system you should probably take the leaders on the market and be sure that they will stay or get additional market share in the future. In the case of mid-size business in our opinion you should be selecting between two leaders: Microsoft Business Solutions with its ERP: Great Plains, Navision, Solomon, Microsoft CRM, and Best Software with their MAS 5000
Microsoft Great Plains & CRM. These two systems are integrated and allow you to implement Sales Control and Order Execution, if you decide to stake on Microsoft brand.

You can always have us help you with the implementation & customization. Call us: 1-866-528-0577, 1-630-961-5918.

What is Customer Relationship Management (CRM)?

2008-03-25T04:02:00.000-07:00

Customer Relationship Management (CRM) is a phenomenon that is becoming a major discipline within business. CRM can be traced back to the airlines attempt to gather information about their customer flying habits in order to stop their high-fare airliners choosing low-fare carriers, however, the concept was invented even further back, when the shop owner knew all his customers by first name and they knew his name.

In 1998 The Economist Intelligence Unit (EIU) in conjunction with Andersen Consulting published the result of a CRM survey of different companies around the world. The survey revealed a new heightened focus on CRM as a discipline, where companies increased their customer focus and using a process approach to customer relationship management. This was a market shift from the traditional transaction-based and functionally managed approach where the relationship with customer was divided up and dealt with by different departments. The EIU report also showed that between 1994 and 1997 the spending on customer relationship management software and services grew from $200 million to $1.1 billion in the USA. The EIU report is one of many investigations that indicate a growing interest in CRM and some literature concerning CRM even postulate that companies will have to adapt it to survive.

Several researchers define CRM differently. Couldwell defines CRM as:

Customer relationship management is a combination of business process and technology that seeks to understand a companys customer from the perspective of who they are, what they do, and what they like

and Hobby, defines CRM as:
A management approach that enables organisations to identify, attract and increase retention of profitable customers by managing relationships with them".

However, I have found the following definition of CRM, to be the most adequately:

"CRM is a business strategy - an attitude to employees and customers - that is supported by certain processes and systems. The goal is to build long-term relationships by understanding individual needs and preferences - and in this way add value to the enterprise and the customer".

This definition places the strategy of adding value to the customer in the focus, whereas the first mentioned definition gives technology and processor first priority. As the chosen definition explains, the systems and processes are vital support elements in creating value for the customer. The second-mentioned definition is found to be somewhat thin and practical useless but it notice an important aspect of CRM, that the organisation has to learn how to listening to customers. In the definition, CRM is defined as a business strategy. This is an important aspect, as CRM is not to be seen as a concept or a project but as a business strategy, which affects all parts of the company.

CRM is about identifying, retaining, and maximising the value of a companys customers. CRM is a sales- and service business strategy where the organisation wraps itself around the customer, so that whenever there is an interaction, the information exchanged is relevant for that customer. This means knowing all about that customer and what the profitability of that customer is going to be. CRM is an effort to create the whole picture of a given customer, bringing together consistent, comprehensive and credible information on all aspects of the existing relationship, such as profitability information, risk profiles and cross-sell potential.

To keep customers satisfied and make them return, CRM, as a strategy, is not a new phenomenon. Every company wants profitable and loyal customers. The new aspect is that companies start to measure this profitability and loyalty and use this information to segment customers and develop strategies for approaching these customers.

However, before implementing CRM, companies need to have some basic foundations settled. First of all, the basic quality of the products has to be in order, i.e. if the product does not live up to the expectations of the customer, he will not be satisfied, hence loyal for long. The typical strategies prior to CRM are quality control systems such as Total Quality Management (TQM). Secondly, companies also have to know more about their customers before implementing CRM. I.e. they have to evaluate, which customers are most valuable in terms of profitability, loyalty and future expectations. Thirdly, the companies have to have the necessary technology to enable the employees to access information about customers in order to offer customers the best service. Finally, CRM needs full support from the management of the company to stand a chance of success.

About the Author
Rasmus Nielsen has specialised in CRM for several years and been consulting to various companies in Denmark and Australia on the topic.
Rasmus also holds a M.Sc. International Business Economics

CRM Business Relationship

2008-03-24T02:56:00.002-07:00

A business relationship is different from any other kind of relationship, being a personal or a social relationship. However, to understand what a business relationship means, it is necessary to identify what a relationship is.
A relationship is according to the Oxford Advanced Learners Dictionary a connection between things. A different definition is that it is a memory of past interactions. Both definitions say something about a relationship even though that they do not say exactly the same. However, the definitions do not differ between business relationships and personal relationships, which is important because there is a different objective between the two kinds of relationships. Therefore, a business relationship can be defined as: A bond based on a rational objective, which is to do business with each other.However, as the interaction between the two actors increases, a certain relationship evolves and the knowledge about the other part is increased. Together they create a combined understanding and view of reality. The more common output of the relationship is a decrease in transaction costs, as transactions becomes routinely and the bond between the two companies is strengthening.
When talking about a business relationship, trust comes to mind, because relationships build on trust. However, can a relationship survive without trust? It is possible for a professional relationship to exist without trust, though in most cases trust is a part of the professional relationship. Various authors, such as Paul Greenberg in CRM at the speed of light, 2000, has argued that relationships build on memories of past interactions, because on the first encounter you do not know each other, however, on the second encounter you build the relationship on the previous encounter. He believes that it is the previous encounter that counts in the eyes of the customer. It is true that a need can create a genuine relationship, however, a long-term relationship needs trusts to be able to survive. Furthermore, the better one get to know the other, the better conditions the relationship has to succeed, if there is a honest approach to build the relationship. To some degree the two approaches towards creating a business relationship agree, however, if the objective is to create loyalty both the successful encounter and trust must be accomplished in order to create a successful long-term business relationship.

Rasmus Nielsen has specialised in CRM for several years and been consulting to various companies in Denmark and Australia on the topic. Rasmus also holds a M.Sc. International Business Economics
Other Articles from Rasmus Nielsen

CRM Business Relationship

2008-03-24T02:56:00.001-07:00

3 Reasons Why CRM Strategies Fail

2008-03-21T02:54:00.000-07:00

Customer relationship management (CRM) is one of the most effective tools for improving customer relationships and therefore increasing revenue, customer satisfaction, and customer retention. Unfortunately, some CRM strategies fail. This leaves CRM vendors and their customers baffled, but there a few common reasons why a CRM strategy will fail.

1. Too much focus on the CRM vendor and technology. Some companies get too caught up in having the best possible CRM strategy out there. Some companies want entire call-centers, On-Demand CRM, Web-based, and Blackberry devices which allow their IT people to enter customer information wirelessly. While these technologies are extremely helpful, too much emphasis on them can lead any company astray. It is naturally very important to select the best CRM vendor for your company, but best does not always mean flashiest.

2. Not enough focus on the customer. Companies can focus too much on technology and strategy, and not enough on what is at the core of CRM: the customer. The first letter in CRM stands for Customer and so the customer should be first when thinking about any CRM strategy. A call-center can be wonderful if it is customer friendly. However, some call centers are too complicated and alienate the customer from the company. Alienation is the exact opposite of what companies want to achieve when implementing CRM. The real ROI of CRM is found in customer retention and the acquisition of new customers. In order to have success with CRM, a company must work towards building a strong relationship with its customers. CRM is the path through which the customer and the company can understand each other. Focusing on technologies and ignoring the basics of customer service will cause even the most technologically advanced CRM strategy to go wrong.

3. Rushing into CRM adaptation. Sometimes, company presidents get the idea of CRM into their head and decide that their entire company must be CRM-ready as fast as possible. Rushing into CRM is a recipe for disaster. IT workers need to understand the concept of CRM. Someone who understands the importance of CRM will be better suited to deal with customers and reach the companys goals concerning CRM. Rushing into CRM does not allow ample time for all IT people to be briefed on the basics of CRM and how it will be implemented within the business. Some companies implementing CRM have to create entire departments that never existed before. The greatest care must always be taken when creating an entire new section of a company. CRM should generally be implemented across the entire company. If this is rushed, it can lead to all sorts of compatibility issues, customer confusion, and even employee confusion. Data collected must be viewed across many applications, and ample time must be given for networks to be set up. Companies using CRM technology such as Blackberry devices, or Call-centers must be even more careful when implementing CRM for the first time. Technology is not perfect, and problems can occur at any time. Any company that sends their sales force out into the market with unchecked technology is asking for disaster.

Some say that it is impossible to determine whether CRM is a success or a failure. The true ROI of CRM lies with the customer. A company that avoids the pitfalls of CRM implementation will notice a dramatic increase in customer satisfaction, retention, and acquisition. CRM can help any company significantly if it is used correctly, carefully, but still efficiently. CRM technology can also help companies if it is used thoughtfully and timely. The entire company must be prepared for CRM when it is implemented. A company cannot expect exact numbers immediately after putting CRM into effect. CRM is a long-term strategy that will help achieve long-term goals of a company. Customer focus is essential and will help any CRM strategy to become a success.

Matt Hogansworth enjoys writing about CRM topics and CRM software vendors such as Salesforce ( )

Is Your CRM System Destined To Fail?

2008-03-21T02:53:00.000-07:00

Its time to put your trusty CRM software to work; to let it earn its keep. You're about to blast an email out to several thousand potential customers. First you run a search of people and companies you want to target. You soon realize somethings wrong when your list is far smaller than anticipated. A quick check reveals many profiles have not been filled in or are missing email addresses. Further inspection shows numerous records are incorrect; others are riddled with typos. And thats just for starters. With a sinking feeling, you realize this email blast isnt going to happen anytime soon.

Time for some damage control or preventative maintenance

Fortunately one of the most common reasons cited for the high failure rate of CRM systems - poor data quality - is also one of the easiest to avoid. Your CRM software is only as good as the information it contains. As the old programmers motto goes garbage in, garbage out. So how can you avoid incomplete, incorrect, irrelevant or out-of-date and generally unfit-for-use data from permeating your CRM software?

You need to gather your key CRM users together and write a standard guideline document, defining the CRM system rules of use.

10 questions that should be addressed:

1. Identify who has what rights to the system; who can Create, Insert,
Modify or Delete records? Forward this information to your system
administrator to record.
2. Decide on a procedure to check for any duplicates before creating a
record. Depending on what de-duping or data scrubbing features your
system has, this might require some simple searches before starting a new
record.
3. Do you allow abbreviations or acronyms? For example: IBM, or I.B.M,
or International Business Machines Inc. A policy on ensuring consistency
of input will help to avoid duplications in future.
4. Are records going to be created in Upper and Lower case and when are
CAPS acceptable?
5. By when do you expect records, notes and so on to be created or
updated? Same day, on return to the office?
6. Is the primary address of clients to be created as a postal or a
physical address?
7. Make sure everyone checks spellings if they are unsure. When in
doubt, ask the client or Google it.
8. Make rules for creating new tabs or Custom Objects (as
salesforce.com CRM calls them.) Every time a new Custom Object is needed,
it should first be approved.
9. Ensure that email addresses are put in correctly. Basic but common
mistake!
10. Set up procedures, if not supported by your crm software, of how to
create records from inbound emails.

Once your document is finished, get everyone to sign off on it. As
standard practice, ensure that document is handed to all new employees at
your company.

How do I reinforce this as time goes on?
Try this: select a couple of records - both good and bad - every week, to
put on the overhead at staff meetings. Make sure you dont unduly
embarrass anybody but watch this become the light-relief highlight of your
meetings! People learn best when having fun!

What if your database is in one unholy mess?
Has the rot set in so deeply that your database needs a complete overhaul?
Turn this seemingly insurmountable task into an opportunity to you. This
is an excellent excuse to re-establish contact with your clients and let
them know you care.

Importantly, help your staff understand what you need from the data to
facilitate more accurate marketing and reporting and hence the success of
your business and their careers.

By creating a sense of pride and ownership in the company database, you
are nurturing the essential process of buy-in, necessary for the success
of your CRM initiative. Dont compromise this critical tool by allowing
your CRM software to be infected by inferior data.

David Cowgill is a Senior Marketing Manager in San Francisco. His coverage area focuses on the technologies that facilitate managing CRM analytics and lead generation.

For further information contact:
David Cowgill
CRM Blog Founder

Hosted CRM: What is it?

2008-03-20T02:50:00.000-07:00

San Francisco, CA (ARTICLEMARKETER) August 09, 2005 -- When hosted CRM was first introduced, concerns were voiced about its drawbacks: the lack of customization, integration with other applications, support, third party storage, control over data control and the performance of service reps - not to mention the all-important security issue. Hostings biggest drawback is that your most important data is in a third-partys hands.

Although CRM, as hosted solutions are also known, are not as difficult or as costly to install as packaged solutions, they still require an infrastructure, significant IT resources, and time to deploy.

Application integration has been another challenge for ASPs. Since ASPs unilaterally update their code bases, this opens the possibility that an integrated business process could be broken by a change that you dont control.

Privacy and privacy laws are another concern: you must investigate what safeguards an ASP offers to protect your data. As you can see, hosted CRM isnt perfect. Aberdeen researchers found that when considering these problems, support for hosting dampens. One way around this might be a hybrid approach: rent now, buy later.

It Does Not Have To Be Either-Or

Another emerging trend is that companies adopt hosted solutions as a low-risk way of evaluating a CRM solutions capabilities before they buy into an in-house set up. This approach allows companies to mitigate risk and experience the benefits of rapid time-to-value. Once companies see a ROI, then they can choose to bring the solution in-house.

The decision between an in-house implementation and a hosted solution is based on many factors. It is important to evaluate your business plan, technology strategy, risk profile, IT budgets, IT resources, opportunity costs, customization requirements and industry-sector requirements.

Visit http://www.sales-force-software.com for more information.

About the author:
Contact:
David Cowgill

e-mail protected from spam bots

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CRM Offshore Software Development

2008-03-19T03:54:00.000-07:00

CRM stands for Customer-Relationship Management, and adopts the basic of self-service channel such as the Internet.
CRM (Customer Relationship Management) is a business strategy built around the concept being "customer-centric". The main goal is to maximize revenue through improved customer satisfaction and focused interactions at each customer touch point.
The above can be achieved by understanding the needs of the customer that based on their purchasing patterns.
Customer-Relationship Management Customer-Relationship Management follows the principal of customer interaction,
allowing each customer to let you know how he or she wants to be treated.
CRM is a mechanism to make the supplier more aware of customers' buying habits and frequency at which he/she buys.
CRM solutions can improve efficiency of sales, marketing and services by making the supplier more attuned to the needs of the customer.
Some features to be recognized while achieving the customer satisfaction are:
1) Customers own their own information
2) Customers need total accuracy and at times won't understand the viewpoint of the supplier
Advantages of CRM Solutions.
CRM solutions provide a technology to enable your customer services, sales and marketing efforts by allowing a 1st-time visitor to visit the site again,
repeating the visitor to subscribe to a newswire so that we can tell him/her what we're doing to the site, subscribers and commentators to submit contributions
so that we broaden and deepen the content we provide and subscribed members of the site to purchase product and services
and provide us with funds. Typical CRM functionality includes the following:
1)Visitor login and account maintenance
2)User profiling and user agendas
3) Customer tracking and unique customer record
4) User reporting
5) User feedback and suggestions
6) Site relevance and content optimization
For more information log on to www.a1technology.com , an offshore outsourcing company

The author of the article is John Parker, A-1 Technology, Inc, an offshore outsourcing company

Small Business CRM Is Here To Stay

2008-03-18T03:44:00.000-07:00

If you ask most small business owners what priority CRM has in their short-term business plans, chances are youll get more than one blank stare. The fact is that most small business owners dont even know what CRM is not to mention how significantly it can benefit their growing company. This prevailing ignorance of small business CRM (customer relationship management) usually stems from just a few basic causes.

Excuses not to invest in small business CRM
The first and most common reason for disinterest in small business CRM is the very nature of small business. With limited financial and personnel resources at their disposal, business owners believe they cant afford the money or time that a small business CRM system would require to show a significant ROI. Often times the chief concern is just staying afloat long enough to sign that big contract or receive a large product order.

Still other owners of new businesses believe that they can build and maintain quality customer relations simply by the virtue of the their cordial personality or particular market niche. They see small business CRM as an unessential luxury to be enjoyed exclusively by their larger competitors. What these owners often find is that without sufficient small business CRM support their business will never expand beyond the number of customer names they can remember. The problem is compounded when the company expands into internet sales (an essential move by any growing company) and suddenly finds its present customer tracking system overwhelmed by the sheer amount of incoming customer information.

The Bottom Line
The bottom line, as all successful small business owners have learned, is that it takes more than one good idea to build long-term business growth and stability. You may be great at attracting new customers to your business, but if you fail to care for, track, and understand your customer base, not only will you hemorrhage your hard-won clientele, you will also fail to capitalize on future opportunities by not anticipating future market trends.

The Solution
The good news about small business CRM is that there is an increasing number of automated systems available at prices that most smaller companies can afford without too much difficulty, usually around $2000 a year. Some CRM companies, effectively eliminating the need for small business owners to micromanage their CRM system, largely manage newer small business CRM systems. Now small business owners can reap the benefits of a smooth running CRM system with a minimal time/financial investment.

Features to look for in a small business CRM system
There are many features available to small business CRM users designed to not only track sales, but also cause sales. Here are some features to look for.
Power Dialing-This feature allows your outbound sales agents to place 300%-400% as many sales calls, effectively quadrupling your workforce.
Voice Messaging System-Allows you to automatically record and send sales calls designed to elicit a customer call back.
Custom Fax and Email-Following up on leads with timely fax and email can mean the difference between closing sales and missing out on potential revenue.

Other must-have features include:

Calendaring
Marketing management
Sales management
Order and quote management
Service management

With the ability to outsource these business functions, small business owners can concentrate on implementing strategies that theyve had to hold off on due to lack of customer information and/or time.

Cameron Brown is an internet marketer specializing in phone sales. For more information on small business CRM, please visit Inside Sales.

CRM -- Turning Customers Into Clients

2008-03-17T04:24:00.000-07:00

Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business a climate like that is expensive, and often unrewarding. As Barry Stamos points out in 'Best' Customers: More Profitable Relationships (Email Marketing Newsletter), Why spend resources attracting new customers until optimizing the profitability of your client relationships?

More Bang for Your Buck

Customer Relationship Management (CRM) is organizing and maintaining strategic connections with clients and customers to turn that sorry 20/80 stat on its ear.

Successful CRM is about competing in the relationship dimension explains Bob Thompson, CEO, CustomerThink Corporation, Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won't give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it's a much stickier--sustainable--relationship over the long haul.

Putting Clients First

Service is a client-centric activity, but theres plenty in it for you, too. For small-business owners (SBOs) and independent professionals, developing and managing healthy client relationships and providing superior service increases cross-selling and up-selling opportunities, and can spin off endless chains of high-leverage qualified referrals. Building on your client base also increases profitability, by cutting front-end marketing time and costs; but its the quality of those relationships that affects persistency, enhances your professional reputation, and can lead to future business from your hard-earned clients.

Technically, of course, when you make a sale, you dont have a client, you have a customer. A customer is someone who buys from you once; a client is someone who will buy from you, again and again. Clients who trust you and your expertise will come to you (and maybe only you) for your products or services. A client relationship is one in which both the buyer and seller agree that the first transaction was not a one-time event.

Client Relationship Management goals are clear:

Being seen as confident, competent professional;

Proactively servicing your existing business and providing extra value;

Meeting additional needs as clients situations change, and

Earning prestige recommendations or introductions to other qualified prospects.

The buyer must accept Client status, however, its not a label that can be stuck to the buyer by the seller. Client relationships must be cultivated and nurtured to stay healthy. To borrow a line from former New York City mayor, Ed Koch, simply asking clients, How am I doing? is a great way to find out.

CRM is typically characterized by continuous contact, shared expectations and mutually beneficial relationships evolving over time. The post-sale period must be carefully managed. Thank-you messages are courteous and business-like; progress reports may be useful in some situations.

Make a point of contacting clients informally several times a year, in addition to holiday messages and regularly scheduled service contacts. It can add up, but todays SBOs and independent professionals have a really simple and powerful way of delivering much more value to clients with less effort, since virtually all client service contacts can be automated.

E-Communications Its Expected!

People have come to expect email service notifications and other communicationseverything from thank-you notes, birthday and holiday greetings to cross- and up-selling messaging. If youre not using automation technology and a Web presence to the max, youre at a disadvantage (because your competitors are!).

At the same time, a lot of businesses are slow to acknowledge customer inquiries and service requests. Business research firm, Jupiter Research (http://www.jupiterresearch.com), found that nearly one-third of companies either took three days or longer to respond to customers' email inquiries or never responded at all. Bad on them!

But that can all be fixed with automated messaging built into e-mail systems. Meeting basic customer service needs in these ways improves persistency and client loyalty.

Just as understanding the people you're looking for makes it easier to find more of them, a markets unique make-up can help you tailor appropriate client communications. As consumers become increasingly sophisticated, so does the benefit of targeting client communications, not just promotional messages, to their needs, interests and buying behaviors. With today's technology you can readily customize client communications to each market segment.

Smart CRM Another Way to Succeed

CustomerThink Corporations Bob Thompson: Said another way, you can succeed with CRM by being SMART: Define a customer-centric Strategy; use appropriate Metrics ; ensure your organization is Aligned with your objectives; Redesign work processes as needed; and use appropriate Technology tools as enablers. But it all starts by putting your customers first and creating a better relationship with them than your competitors offer.

Want More? Send questions and comments to w.willard3@knology.net.

Bill Willard has been writing high-impact marketing and sales training for over 30 yearsbut as Will Rogers put it: "Even if you're on the right track, you'll get run over if you just sit there. Through interactive, Web-based "Do-While-Learning" programs, e-Newsletters and straight-talking articles, Bill helps small-business owners and independent professionals get the job done.

Microsoft CRM Conversation Gateway: VOIP - Implementation & Customization

2008-03-13T04:02:00.001-07:00

Microsoft CRM is winning market share step-by-step from such the traditional CRM providers as Siebel, Saleslogix. In this article well show Microsoft Business Solutions CRM potential in the VoIP direction.

Nowadays VOIP-based technologies and Instant Messaging Systems are getting wider and wider spread. Each work desk or each personal computer has one or another instrument of information exchange, belonging to the VOIP or instant messaging systems. Currently the mostly presented information exchange systems are:

Skype (http://www.skype.com). Revolution system of sound compression the tolerance to the bandwidth of the channel enabled VoIP amusement features to the general internet world-wide user with microphone and headset, Windows/Linux/Mac OS X operating systems, internet access and free registration with Skype. Plus Skype application has instant messenger between skype users. New features and services SkypeOut and SkypeIn allow you not only to call to the regular phones from your computers with very low rates, but also accept the calls on your skype phone number in the SkypeIn system.

MSN Messenger (http://messenger.msn.com). Quite successful attempt of the Microsoft open the door to the instant messengers market. MSN Messenger gained market with the speed of light, due to the tight integration with Microsoft Windows. Every new version adds new functionalities MSN Spaces integration, audio and video transfer etc.

Yahoo! Messenger (http://messenger.yahoo.com). IM system of the Yahoo! portal, has standard set of features for communication, including audio and video stream transfer.

AOL Instant Messenger (http://www.aim.com). This is one of the veterans of the IM system market. Considering the popularity of AOL as internet provider AOL instant messenger holds substantial market share.

ICQ (http://www.icq.com). Yes we do not have to give you additional comments, we are targeting this article to IT professionals who were working in the Clinton era of American internet miracle and booming. Let us just add that with the release of version 5 ICQ introduced new features of the audio and video conversation.

VoIP & IM systems are popular not only in the home office environment, but are gaining popularity in the corporate market. One of the proves is the release of Microsoft Live Communication Server, which allows messages streams coordination and control. Natural idea should we enable VoIP and IM conversation with automatic protocol? It is always good to have paper copy of the MSN conference, related to the project, product, in the form of MS CRM Activity. Or, from CRM interface to call your potential customer via Skype. Or accept the incoming call via SkypeIn and record the call to the CRM database to be accurate with the following negotiations. The usage is really unlimited and is currently restricted only by human conservative nature.

Now, lets consider the schema of MS CRM extensions to enable such a system:

The main component is Albaspectrum Media Core for MS CRM the module, providing media streams saving in the special database, interaction with the specializing connectors to IM/VoIP systems. Its function is also Activity creation in the Microsoft CRM system.

The second important component is modification to these forms: Contact, Account etc. Modification is adding phones, addresses, Skype, MSN, AOL, Yahoo identifiers. Also we have to add SkypeOut phone calls service. In the future we plan PBX/PSTN support via MS Office Communicator 2005

Planned addition - Answering Machine module, controlling incoming calls and messages from clients and saves them in Media Database. If manager is out of his desk, system will save the message and will create Activity in personal queue you will not miss no one customer call! Plus all the calls from non-registered clients/prospects might be associated with one or another Account, Contact, Lead, etc.

Lets consider the process of the phone call/receiving or message recording:

CRM User opens client form and reads telephone or skype ID to place the call. If she/he would like to talk to skype user Skype application must be installed of the local machine and she/he needs to be skype online user. If she/he calls to another Skype user, then we dont have additional requirements. In the case when call is placed on PSTN number, CRM user needs to have SkypeOut active account. In both cases when user picks up the phone or is absent CRM activity will be created with the relevant status. If the call was accepted, automatic call recording will be switched on, activity will be created with the indication on the phone duration. For MSN, Yahoo!, ICQ audio conversations all the mentioned above is relevant, except PSTN support (currently skype only).

The above described process is similar for instant messenger conversations, recorded by MSN Messenger, ICQ, Yahoo! Messenger, AOL Instant Messenger.

CRM User could appeal to Full-Text Search upon the saving to Media Database of text talks directly from the MS CRM interface.

For the users, who are accessing CRM over the internet we envision IM system support (as http://webmessenger.msn.com) in the MS CRM forms.

Good luck with integration! If you want us to do the job - give us a call 1-630-961-5918 or 1-866-528-0577! help@albaspectrum.com

Andrew is Software Developer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, serving clients in Chicago, Houston, Atlanta, Phoenix, New York, Los Angeles, San Francisco, San Diego, Miami, Denver, UK, Australia, Canada, Europe ( http://www.albaspectrum.com )

Microsoft CRM Integration with IBM Lotus Notes Domino machinery dealership example

2008-03-13T04:00:00.000-07:00

IBM Lotus Notes with Domino email server is traditional document workflow management solution for large corporate business, where you need audit trail on approval cycle and decision making. Microsoft Business Solutions CRM is very cost efficient solution to automate sales process. It might be surprising, but we see good strata of clients who are willing to deploy and integrate both systems: MS CRM and Lotus Domino. In our opinion these clients are balancing ERP platform risks and trying to protect and deploy investments into Lotus licenses, while deploying new and already leading CRM solution Microsoft CRM. In this small article well give you the integration example European division of one of the well known machinery manufacturer dealership network.

Custom Lotus Database. In our case client had custom database, which was designed back in the beginning of 1990th. Some dealers had Lotus Notes Domino 4.0 and some of them had 6.0 and 6.5. Technical excurse in Lotus Notes Domino 6.0 you can use Java 2 agents, and it seems to be platform independent (Microsoft Windows Server, IBM AS/400). To synch all the dealerships the decision was made to upgrade across the network to Lotus Notes Domino 6.0 (to be a bit conservative)

Domino Messaging. Obviously you have to have just one email server assigned to your url domain, and as traditionally Lotus Domino was the email server the replacement with Microsoft Exchange 2003 (which is natural choice if you purchase Microsoft CRM) was not an option. With Alba Spectrum Technologies MS CMR Lotus Notes Domino connector you can switch email messaging to Lotus Domino

Lotus & MS CRM events synchronization. IBM and Microsoft software designers designed CRM & Lotus events differently. Second phase of the project implementation will synchronize appointments, calendar events, etc. between Lotus and MS CRM.

MS CRM ODBC lookups to Lotus database. As the second phase we plan to implement lookups from MS CRM Account to cases with custom fields and Lotus notes lookup tab. This tab will be realized as web .net application, integrated into MS CRM web interface. This web application will have machine serial number, warranty & service info. As you probably know in MS CRM 3.0 you can deploy custom table in link it to MS CRM object as one-to-many. The most important is that it will be synchronized by MS Outlook and will allow you as a salesperson to work offline.

You can always have us help you with MS CRM customization, implementation, support & MS CRM SDK data conversion. Give us a call: 866.528.0577 or 1.630.961.598, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ) - Microsoft Business Solutions Great Plains, Navision, Axapta MS CRM, Oracle Financials and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Hospitality, Banking & Finance, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing and having locations in multiple states and internationally.

help@albaspectrum.comMicrosoft CRM Lotus Notes Domino Connector FAQAndrew Karasev

Microsoft Business Solutions CRM and IBM Lotus Notes Domino, being two groupware products from competing software development leaders, however could coexist within one organization computer network and even work together in collaboration. There maybe multiple reason why corporation would use both products: licensing, commitment to IBM Lotus Notes as legacy product, risk balancing staking on both Microsoft and Java/EJB/J2EE platforms, deploying Lotus advanced workflow to automate document management, etc. The need to synchronize MS CRM and Lotus Notes Domino databases is dictated by the ERP market and the connector is available. In this small article well answer on the frequently asked questions.

Messaging. Can MS CRM use Lotus Domino instead of Microsoft Exchange? Yes. MS CRM Lotus Domino connector allows you send messages from MS CRM objects: Lead, Account, Contact and all the future object, including Sales and Service modules

Outgoing Messaging. When Microsoft CRM send email from Account, Contact, Lead connector takes control over and sends email through Lotus Domino server. It has Java Agent at the Lotus side and MS CRM SDK custom piece at the MS CRM side. If you compare outgoing messaging with standard MS CRM Exchange connector, then mechanism is slightly different. Microsoft CRM Exchange connector places GUID in the message header and uses this GUID to identify the object in the responding email to push it back to CRM and attach. MS CRM Lotus connector doesnt use GUID instead it scans MS CRM objects (Accounts, Contacts, Leads) in smart cached way

Incoming Messages. When Lotus Domino server receives email Java Agent side of the connector triggers checking with MS CRM if addressor email matches with any Contact, Lead or Account email. In the case of the match email is transferred into MS CRM in the form of activity of email type. Again please note that connector doesnt use GUID mechanism. We found that matching is better approach and we have Microsoft CRM Exchange advanced connector which works with matching, without standard GUID mechanism.

Microsoft CRM & Lotus Notes Events synchronization. Future version of the connector will synchronize MS CRM and Lotus Notes objects: Calendar, Appointment, Fax, Phone Call, etc. Please, note that Lotus has different objects we have the matching table, please check with us.

Lotus & MS CRM Versions. Lotus should be version 6.0 or higher. The reason for this is simple version 6.0 supports Java Agent technology. MS CRM should be 1.2 or 3.0. Lotus could work in multiple hardware & OS platforms, such as Windows Server, AS/400, etc.

Product Pricing. It is US$3k basic pack, including 30 users and then $75 each additional user. In Europe price is proportional in Euro.

Support. Product is installed Worldwide and supported in Europe from German office, in the USA and Canada from Houston and Chicago, in South America, Africa, Australia, Asia, New Zealand from office in Sao Paulo Brazil.

Please give us a call if you have additional questions 866-528-0577 or 630-961-5918! help@albaspectrum.com

Microsoft CRM Integration: Siebel Email Attachments Import - C# and MS Transact SQL example

2008-03-12T03:43:00.000-07:00

Microsoft CRM CRM answer from Microsoft Business Solutions has aggressive pricing, going down and making it affordable for small companies. We see cases when Microsoft CRM replaces such traditional CRM systems as Siebel. It is not necessary, that clients decided to replace it themselves they may be victims of their systems the example: Great Plains had alliance with Siebel several years ago and we saw multiple clients with Great Plains Siebel tandem. Now Great Plains integrates with MS CRM.

This article is for programmer, who needs data to be migrated from Siebel or other CRM to MS CRM.

Todays topic is Siebel emails, stored in the files, import into MS CRM database. Each message exists in the form of separate file in the import directory. We will use custom SQL table, created in MS SQL Server 2000:

if exists (select * from dbo.sysobjects where id = object_id(N'[dbo].[CrmAttachImporter]') and OBJECTPROPERTY(id, N'IsUserTable') = 1)drop table [dbo].[CrmAttachImporter]GO#BREAK#

Microsoft CRM Customization if you give up overview for consultant

2008-03-11T03:02:00.001-07:00

Microsoft CRM is designed to be customizable. However this is new system and you could be not comfortable to do it on your own. In this small article well try to reassure you if you can do it or point to the right direction if you would like to subcontract it to professionals. Lets begin

Microsoft CRM is CRM answer from Microsoft Business Solutions to traditional CRM vendors, such as Siebel, Onyx. Microsoft CRM customization techniques are very diversified and based on the whole spectrum of recent Microsoft technologies. The main terms you should know are: Microsoft CRM SDK 1.2 and Visual Studio.Net 2003. And of course you should be familiar with all the legacy internet technologies, such as HTML, XML, XSLT, JavaScript and be good C#/VB/Net developer.

If you are developer who is asked: how do we customize Microsoft CRM read this and you will have the clues on where to look further.

Happy customizing! if you want us to do the job - give us a call 1-630-961-5918 or 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, serving Chicago, Los Angeles, San Francisco, San Diego, Denver, Houston, Phoenix, New York, Atlanta, Miami, Canada, UK, Australia, Brazil, Mexico, Russia, Germany ( http://www.albaspectrum.com ), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

Microsoft CRM Implementation fundamental CRM principles revision

2008-03-10T04:01:00.000-07:00

Microsoft CRM is relatively new player on the now becoming traditional CRM software applications market. We would like just to mention shift in the technical conception Microsoft CRM is committed to Windows and Microsoft components: Exchange, Active Directory, SQL Server, etc (while traditional CRM applications, such as Siebel were biased toward multiplatform compatibility: Unix, Oracle, Windows, SQL Server) and move up to business logic paradigm shift.

There is high-tech wisdom and it is always applicable to traditional industries, such as auto makers. Dont try to be too innovative on the market, rather have your competitors build the market niche and then move in. It is rather safe not to purchase the car of the new line, just introduced this year, even if it comes from such a respectable manufacturer as Toyota. The same in software industry we have unlimited trust and greatest respect to such CRM makers as Seibel but I guess we have to admit companies like this had to be pioneers on the market and had to create the market, being a little bit premature, however savvy in the long term market prediction..

Microsoft seems to be allowing the enthusiasts to create the market niche and then move in with its own or purchased and beefed up solution. In the case of MS CRM it seems to be from ground up MS development and very excellent fit to Microsoft Business Solutions business strategy.

Microsoft CRM application conception in our opinion was substantial simplification in CRM functionality and making IT group to support it, by deploying all the recent Microsoft technologies.

Bullets to emphasize:

Microsoft CRM is for MCSE / Microsoft oriented IT departments Microsoft CRM would be be-loved system for IT specialists. If you are MCSE+I - CRM will recruit all your MS Exchange, Active Directory, MS SQL Server, Windows domain security, Windows 2003 Server, Web publishing and HTML knowledge and experience. This is completely opposite to earlier Apple Computer believe - that computer systems should be easy in service and completely intuitive. MS CRM is kind of intuitive for end user, but not for its administrator.
Microsoft CRM - is not CRM - but rather simplified CRM - if you do remember old days whitepapers about CRM in general, or even it's predecessor - Lotus Notes/Domino - these papers were full of predictions about the future and were written for top level company executives, not for regular computer specialists. This was probably why so high percentage of CRM sales failed in implementations. Microsoft CRM has the highest ever rate of successful implementations, because it is not a CRM, but rather popularized version of it - it just does the job - as cheap and reliable car.
Transportation Companies - about 30% of our clients in the States are transportation and freight forwarding companies. This actually proves the hypothesis that MS CRM is very simple solution - these companies usually do not have extra money to spend on their computer system, but need the solution for its sales people to instantly see the cargos, plus have simple customization, allowing them to integrate with legacy system.
Movement down to small and tiny companies this is completely new trend for CRM market. We know the examples when 5 employees companies make a decision to implement and have surprising success in Microsoft CRM implementation.

Happy implementing!

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, serving clients in Chicago, California, Colorado, Texas, New York, Georgia and Florida, Canada, UK, Australia and having locations in multiple states and internationally (www.albaspectrum.com) You can reach Andrew at 1-630-961-5918 or 1-866-528-0577. He is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

help@albaspectrum.com

Microsoft CRM Integration & Customization: Share

2008-03-08T01:42:00.000-08:00

Boris Makushkin

MS CRM is very close to document workflow automation, including Microsoft Office documents: Words, Excel, etc. The document workflow was perfectly automated about 10 years ago in Lotus Notes Domino. In this small article we describe the solution based on MS CRM integration with MS SharePoint.

Microsoft CRM is new player on CRM applications market and it is gaining its market share. Having different paradigm in its design (it stakes on Microsoft OS and technologies and completely disregards alternative platform, such as UNIX, Linux, Oracle, etc. based). Microsoft CRM market is very diversified: from small (5 users) to large (several hundred MS CRM User licenses) and it serves variety of industries: Transportation, Logistics, Lawyers, Pension Funds, High-Tech, and many others. Deploying technologies, like Windows Active Directory, Microsoft Exchange 2003/2000, SQL Server, Crystal Reports Enterprise, Biztalk, Microsoft Outlook, Internet Explorer, Microsoft Great Plains and Navision in close future - makes CRM a beloved system for Microsoft oriented IT departments.

Let's go right to the topic.

Major issue with storing documents in MS CRM in the form of attachments to Activity is inability to work on these attached files in cooperation with other colleagues, who do not have to use CRM. When several service people serve requests from the same client this is required. Currently you can use alternative way when you store office documents in the folders of your file system and when modifying document, you save it and reattach to CRM. This is inconvenient, because first it requires all your editing users to have CRM licenses, which delays CRM implementation.

We seem increasing popularity of document storage systems, like Microsoft SharePoint, Oracle Files, etc. Such systems, being implemented gives you time savings, related to documents revisions and versioning, approval cycles and workflows, web access through web-portals systems and the like.

The target of our product is Microsoft SharePoint integration with MS CRM for document storage. Let's take a look at the high level technical realization details:

Main modification from the MS CRM side is standard system behavior change when you open attachment in Activity. Standard unmodified CRM suggests you to store documents in the file system. Modified version sores document in SharePoint Document Library (the required library is subject for setup by MS CRM system administrator) or keep it in MS CRM as is (for documents of minor importance). From the moment of saving the document in SharePoint Document Library it is not stored in MS CRM CRM will now store only the link/reference to the document. Also you are given the ability to open and modify the document at the place of opening, which speeds up MS CRM user performance substantially.
Table, storing the links to the documents sits in separate database and doesn't deal with MS CRM tables (you know that you are banned to do structure changes in MS CRM db)
Document saving into MS SharePoint process occurs in MS CRM and with its assistance SharePoint bridge, which does addition and update for the existing document into destination Document Library with MS SharePoint Web Services calls
Upon the addition into Document Library, MS CRM SharePoint bridge registers the document in the special table for the future data extraction or notification mechanism registration
Then, interested users can work with the documents just using MS Office 2003 or other programs/editing tools, assuming these tools have access to MS SharePoint
Feedback is provided by MS SharePoint Event Handler component. This is special handler, inspecting document change status, transferred from MS CRM to document storage (SharePoint), and report Activity owner on the changes with home page notifications (User home page in MS CRM). User in turn can review the history of the document editing - who, when and where is the change
Opening Activity, where document is "attached", and in fact placed into MS SharePoint Document Library, and pressing opening button, MS CRM user gets live version of the data
This approach allows you seamless work with MS CRM document in the whole informational space of your company
Additional enhancements to this product might be document library management directly from MS CRM (web interface - meaning remotely), administrative interface for MS Sharepoint documents revision, ability to create reports on the document storage status, rights/access management (Author, Reader, Contributor etc) from MS CRM, portal pages integration into MS CRM to name a few.

Happy programming, implementation, customization and modification! If you want us to do the job call use 1-630-961-5918, 1-866-528-0577! help@albaspectrum.com

Boris Makushkin is Lead Software Developer in Alba Spectrum Technologies USA nationwide Oracle, Navision, Microsoft CRM, Microsoft Great Plains customization company, serving Chicago, California, Arizona, Colorado, Texas, Georgia, Florida, New York, Canada, Australia, UK, Russia, Europe and internationally ( http://www.albaspectrum.com ), he is Oracle, Unix, Microsoft CRM SDK, Navision, C#, VB.Net, SQL developer.

BorisM@albaspectrum.com

Microsoft CRM for Large Corporation Security

2008-03-06T02:42:00.000-08:00

Microsoft Business Solutions CRM proved to be reliable solution in the whole spectrum of industries and market niches: transportation & logistics, education, recruiting & placement, supply chain management, pharmaceutical, oil & gas, aerospace & defense, manufacturing, wholesale & retail. When corporation is looking into CRM application to choose from one of the fist questions is security. In this small article well try to give you the highlights on the most typical questions we are receiving in the security area.

Active Directory. Microsoft CRM uses Active Directory users and its security is built upon Windows domain security. We heard complains about this tight integration. If you compare MS CRM with Siebel, for example you will see, that Siebel security is built on the CRM level and Siebel can be installed on Windows and Unix/Linux platforms
Vertical Security, Roles. If you are thinking about vertical security, say assign more rights to manager, versus salesperson, this should be done on the role level. We first talk about vertical security, to give you conception of the matrix-type of security, realized in MS CRM
Horizontal Security, Teams. At this moment (MS CRM 1.2, MS CRM 3.0 is due in September 2005) team can include users only, not other teams, however, if you share the object with the team you can share it with multiple teams. This is the place where collective security begins. Imagine, you have Worldwide product line widgets and you have several regions: Europe, Pacific, USA, Australia & New Zealand, China. In gadgets team you have product manager, who should see all the sales worldwide, also you create regional teams for European, America, Australian etc markets and then make gadgets manager as team member of all these teams
Secured Reporting. When you, as European market manager run report on the gadgets sales you see only records in your security realm. This statement is true even if you have customization, done in MS CRM SDK: C# or VB.Net.
Presentation Level. If you use MS CRM Web or Outlook clients these are just two types of presentation level clients. Microsoft CRM schema sits in MS SQL server database, so if you deploy MS CRM SDK to modify/customize your CRM both presentation clients will get the custom interface
Messaging. Microsoft CRM deploys MS Exchange. However you can improve MS CRM Exchange connector to catch emails by addresser email or domain, also you can deploy Lotus Notes Domino as email server check with Alba Spectrum Technologies
Integration with MS Great Plains. Microsoft CRM integrates with GP customers, SOP Orders & Invoices. You can have custom integration, by calling Great Plains objects (customer annual sales info, employees payroll summary, etc.)

Good luck and you can always seek our help in customization, implementation, integration and support. Call us: 1-866-528-0577 or 1-630-961-5918, help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, serving Chicago, California, Arizona, Texas, Florida, Georgia, New York, Australia, UK, Canada, Continental Europe, Russia and having locations in multiple states and internationally ( http://www.albaspectrum.com ), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer

help@albaspectrum.com

Microsoft Great Plains & CRM in Transportation & Logistics overview

2008-03-05T03:01:00.000-08:00

Microsoft Business Solutions Great Plains and MS CRM (client relation management system) are very popular in various industries and market niches. In previous article we described Microsoft Great Plains implementation for transportation & logistics company. Having more material, we would like to share with you how you can leverage Microsoft Business Solutions products to automate your business. Well try to be both technical and business processes specific and be laconic to comply the rules of tiny article.

Cargo/Shipment Tracking System. Transportation & Logistics industry is pretty mature and you more likely have industry standard (like Efreight) or custom system. So, if you plan to implement new ERP it should be tightly integrated with your cargo tracking system.
Customer Base. This is the question of the core application. If you have to sell to a large number of prospects and track their relatively small shipments you should first consider Microsoft CRM, which has Sales and Service modules. In this case you should enable shipment status lookup from MS CRM screens. In the case when you ship to limited number of large customers you are focusing on the profitability of the shipments and looking at Great Plains as the core system.
Agent Settlement. This seems to be logistics industry feature. You use agents and settle their AR/AP invoices on the monthly or weekly basis. In Great Plains you should use customer/vendor consolidation, available for Great Plains Professional version. Plus you will need Great Plains Dexterity or .Net customization to link SOP and POP invoices in the settlement process.
eConnect. Each logistics business has unique business processes and this is why we see software developers in staff plus strong IT department. This makes eConnect (Microsoft Great Plains SDK) very popular among logistics companies. You can create Great Plains objects: Customers, Invoices, Purchase Orders, etc. Plus it allows you to eliminate GP licenses cost you can have users work with Great Plains through web forms
Integration Technology. In the case of both Great Plains and Microsoft CRM you use MS SQL Server linked server technology. Then you deploy MS CRM SDK, Dexterity, Heterogeneous Stored Procedures.
Programming Tools. You use Visual Studio.Net to program MS CRM lookups, in some cases you can use WebMatrix, but we do not recommend tools, which do not have rich debugging features.
Reporting. Crystal Reports is the tool of choice. You should create heterogeneous SQL view and base you Crystal Report on this view. Microsoft CRM security suggests you to use MS CRM SDK or built-in Crystal Reports Enterprise to comply.
MS CRM Messaging. Microsoft CRM Exchange connector has relatively straightforward mechanism GUID in the message header. If you need advanced messaging capturing emails, based on contact email or domain you main consider advanced connector, developed and supported by Alba Spectrum Technologies. In some cases you would like to use Lotus Notes Domino as email server this is also possible.

You can always have us help you, give us a call: 1-630-961-5918 or 1-866-528-0577, help@albaspectrum.com

Andrew Karasev is consultant and CTO in Alba Spectrum Technologies ( http://www.albaspectrum.com ) Microsoft Business Solutions partner, serving clients in Illinois, New York, California, Florida, Georgia, Texas, Arizona, Virginia, Minnesota, Canada, UK, Europe, Australia, Asia, Russia. He is Microsoft Great Plains certified master, Great Plains Dexterity, Microsoft CRM SDK C#.Net, Crystal Repots developer.

help@albaspectrum.com

Microsoft CRM USA Nationwide Remote Support

2008-03-05T02:59:00.000-08:00

Remember old good days when your company probably had Great Plains Dynamics? If you are in San Francisco Bay Area you had local Great Plains Software partner consulting company, who served you basically coming onsite and charging you four hours minimum, even if the problem deserved 5-min fix? This was at the end of 20th century and remote support technologies were not very advanced Citrix was making good progress and taking market over from Symantec PCAnywhere. Today, when Microsoft Terminal Server and Citrix are remote support standards and IT department uses them to host application server for nation-wide and world-wide users, you should probably be thinking of getting remote support for your ERP and CRM systems. In this small article well take a look at Microsoft CRM remote support, customization, reporting, implementation and integration.

Why Microsoft CRM Remote Support? Microsoft CRM market niche is still narrow and MS CRM consulting companies do not have enough clientele in their respected locals markets: Houston, Los Angeles, Chicago, New York even in these hypermarkets. In order to survive Microsoft CRM VAR went to nationwide and even international markets to get clients base.
Technology-driven consulting companies. Microsoft CRM has web and MS Outlook clients and so by its nature it is web application. When you are considering hosting your web site you typically do not care where hosting company is located you consider price and quality. Microsoft CRM could be hosted with .Net hosting companies and implementation could be done remotely with web-session-based training.
Customization. Today, even if Microsoft Business Solutions has open technology Microsoft CRM SDK the complexity of the specific tasks (messaging through Lotus Notes Domino, generic MAPI, advanced MS CRM Exchange connector) requires precision programming, which should be outsourced to nationwide development centers. As our experience indicates clients are demanding the expertise, not just cheap generic developers. Whoever comes for the cheap price they usually get poor results.
Large Business ERP. Microsoft CRM proved its market strength and ability to automate large publicly traded corporation. It sits in Microsoft SQL Server and uses all the spectrum of Microsoft technologies: .Net, Active Directories, MS Exchange, Full-Text Search, Crystal Reports Enterprise. We are confident in Microsoft CRM ability to automate Aerospace & Defense, Pharmaceutical, Supply Chain Management, Medical & Hospitals, Distribution & Logistics, Oil & Gas, Wholesale & Retail, Education, Non-for-profit
Integration. Microsoft CRM has standard integration tool with Microsoft Great Plains, Navision and Axapta integrations are on the way. However you can integrate Microsoft CRM with heterogeneous databases, such as Oracle, DB2, Lotus Notes Domino, Sybase, Pervasive SQL or Ctree/Faircomm.
Web-Sessions and Skype training. Web Seminars are normal these days and you should be OK with the idea of remote web training. This will allow you to get the best expertise with moderate price.

You can always have us help you, give us a call: 1-630-961-5918 or 1-866-528-0577, help@albaspectrum.com

Andrew Karasev is consultant and CTO in Alba Spectrum Technologies ( http://www.albaspectrum.com ) Microsoft Business Solutions partner, serving clients in Illinois, New York, California, Florida, Georgia, Texas, Arizona, Virginia, Minnesota, Canada, UK, Europe, Australia, Asia, Russia. He is Microsoft Great Plains certified master, Great Plains Dexterity, Microsoft CRM SDK C#.Net, Crystal Repots developer.

help@albaspectrum.com

Microsoft CRM Typical Customizations

2008-03-04T02:49:00.000-08:00

Microsoft CRM was designed to be easily customizable. Microsoft CRM Software Development Kit (MS CRM SDK) which you can download from Microsoft website contains descriptions of the objects or classes, exposed for customization. It has sample code in C# and partially in VB.Net. In Visual Studio.Net you can analyze all the classes, used by Microsoft developers to create MS CRM - you will discover that most of them are not documented in MS CRM SDK. Microsoft will not support your customization if you use undocumented class or do direct SQL access to CRM database.

Let us describe you - programmer, software developer typical cases of MS CRM Customizations.

1. Integration with SQL Server application. If you have legacy system on MS SQL Server - let's say you are transportation company and have in-house developed cargo tracking database. Now in MS CRM you want lookup the shipments for the customer (or account in CRM). This is SDK programming and calling SQL stored proc to retrieve cargo info. Instead of SQL Server you can have other database (ORACLE, MS Access, PervasiveSQL to name a few) - you can access multiple Database platforms via ADO.Net connection from your .Net application, which is easily integrated into MS CRM Account screen.

2. Email capturing in MS CRM. You have customer with email Bill@customer.com. Now you want all the emails that you receive from customer.com domain to be attached to Bill who is account in CRM. This is more difficult customization - you have to create MS CRM SDK web service, that one will be creating email activity and call it from COM+ application - Microsoft Exchange event handler (ONSYNCSAVE database event sink). This example maybe complicated with the following requirement. Imagine that Bill, instead of answering to your email (sent from CRM and processed by CRM-Exchange connector) sends you new message from MS Outlook. Then this email will not follow into MS CRM (because it doesn't have GUID in the header and so is ignored by CRM Exchange connector). If you want to capture these emails - you have to do it in Microsoft Exchange event sink. There maybe scenario when you want to capture and analyze in the sink all the outgoing emails - this is even more complex - y!

ou have to place the sink on transport event.

3. ASP Application integration. You have legacy ASP application, where you capture orders from your customers and you want these orders be transferred to the CRM as activity. Here you understand that ASP doesn't deploy Active Directory security - and the best way is to create HTTP handler and call it from your ASP page. This HTTP handler in turn will call MS CRM SDK web service with predefined (web.config) Active Directory credentials.

Some cautions. Never create your custom SQL objects (like stored procedure, SQL view, table) in MS CRM database. Instead, create your own database and place your objects there. When you see the first caution - you will never try to alter existing CRM objects, like adding new field to the table.

Happy customizing! if you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, based in Chicago, California, Texas, New York, Florida, Georgia, Minnesota, Oregon, Arizona, Canada, UK, Australia and having locations in multiple states and internationally (www.albaspectrum.com), he is Microsoft CRM SDK, Great Plains Dexterity, SQL, C#/VB.Net and Crystal Reports developer.
akarasev@albaspectrum.com

Microsoft CRM Programming Techniques overview for developer

2008-03-03T01:56:00.000-08:00

Microsoft CRM is the CRM answer from Microsoft and it will have all the Microsoft Business Solutions muscles behind.

If you are developer who is asked: how do we customize Microsoft CRM read this and you will have the clues on where to look further.

1. Microsoft CRM SDK this is software development kit with C# and partly VB.net examples it is supported by Microsoft Business Solutions technical support. It is all web services based calls, if you are C# .NET developer you are excellently positioned to do this type of customizations. This is the preferred customization scenarios and this should be easily upgradeable customization.

6. MS CRM Customization tool you can feel free to use this this is rather end-user tool and we dont describe it here read the manual. Weve described above the options to use when this tool doesnt do the job

Happy customizing! if you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Microsoft CRM, Microsoft Great Plains customization company, based in Chicago, California, Colorado, Texas, New York, Georgia and Florida, Canada, UK, Australia and having locations in multiple states and internationally (www.albaspectrum.com), he is Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer.

akarasev@albaspectrum.com

Customer Relationship Management System

2008-03-03T01:53:00.000-08:00

Customer Relationship Management Systems is a tactical and strategic tool. If used correctly, this tool can forecast trends and help a company with the top and bottom lines. Today, many businesses do not look the same as they may have many years ago. They have definitely left their core competency to move onto something more profitable. The internet and information technology have made that possible.

General Motors and eBay are two companies who have reduced focus from their original purpose to reflect financing. They have both learned that keeping the customer in debt through interest bearing finance for longer periods of time is more beneficial to the business. Another example is from the best seller Good to Great. This book lists Kimberly Clark as a successful company that thrived in a dying industry. This company moved from being a supplier of coated paper to consumer goods like Huggies and Kleenex.

How did these companies transform to this kind of success? I believe it was from a keen insight into customer relationship management. Even at its primitive form, before current software availability, the astute business leaders recognized the trend in the market place. It wasn?t hard for the visionaries at places like GM, eBay and Kimberly-Clark to see the potential for huge profits. Like many explorers and adventurers, each of the CEOs and other leaders received harsh criticism and ne?er do wells from peers and medial alike. Many engrained in tradition expressed disappointment. The leaders were left with dreams, plans, execution and the true possibilities displayed in sales history, demographics, profiles, and shifts in buying trends.

This CRM uses sales force automation to expedite sales and assist the sales force, customer service and support to align sales with suppliers, and marketing management and analysis to find the market. These interact to align the business with customers? needs and meeting them more promptly at the point of sale.

With evolving technology and high tech consumers, we can expect many more companies to leave their original core competencies to ones that earn them more money with fewer costs. Much business is growing on-line. Without the proper risk of visionaries, and data used properly from CRM a company may die in its antiquity.

Jeffrey W. Bennett is the Founder and director of LayMentor Ministries. This ministry is dedicated to training church and other volunteer leaders to be more effective. Jeff speaks and writes on similar concepts taught in most MBA courses and makes it easy to adapt to all leadership levels. The volunteer drives our churches and communities and the impact can be amazing. For PowerPoint presentations of this article, visit http://www.jeffreywbennett.com/index_files/resources.htm He is also the author of the Missionary/Adventure novel Under the Lontar Palm available on line at http://www.jeffreywbennett.com or in major and online bookstores.

Customer-Service Provider Relationships-Is Yours A Blessing Or A Nightmare?

2008-03-01T02:12:00.000-08:00

We are all dependent on service providers for our businesses to succeed. The better you manage that relationship, the more successful you will be in achieving your goals in a cost-effective manner. The relationship is two-way street. Service providers also depend on customers to enable a successful deliverable. So, prepare:

Initial planning: spend a good amount of time upfront reviewing your business strategy, your marketing goals and your budget with your service provider. Confirm in writing the critical issues, e.g., the expectations, the implementation phases, required deadlines and deliverables. Indicate your preferences.

Strategic vs. tactical goals: Plan the project with a long-term strategic perspective, but implement in smaller phases. By breaking down a project into smaller deliverables, you are giving yourself a chance to review progress in a manageable approach. Once you are comfortable with the results of one phase, then you can proceed with the next step (this may help your budget process too.) A critical benefit to this approach is that things change rapidly and you may no longer want the original approach. With a phased approach, you are cutting your losses and allowing yourself and your provider to change directions in a more cost-effective manner.

Documentation is critical. The larger the project, the more critical documentation becomes. Samples include account information, login information, vendor contacts, a list of directories where everything is located, a list of all the hardware and software products that have been used in the implementation, and, where appropriate, how to use the solution. Imagine transitioning to a new service provider in the middle of a project without such documentation or getting a deliverable that you don?t know how to use!

Solution alternatives: When a service provider presents an approach or a solution, make sure the benefits, alternatives and issues are presented to you before committing to that solution. This analysis brings many benefits. Half the battle is in knowing what to ask! This analysis enables customers to realize what they really want in their project deliverables. This reduces much misinterpretation. It also shows your service provider?s abilities.

In my 20 years of experience with global, multi-million dollar initiatives, as well as with low-cost projects, I found the careful management of the services is critical to the success of the projects. Whether large or small, the same principles apply.

Dahlia Benaroya has had over 20 years of experience in business and technology fields. She is currently the founder and president of Dahlia Web Designs LLC. Her company provides innovative marketing and business solutions for the Too Busy!. She offers clients cost-effective solutions with her consultation, web design and organizational management strategies and services. Previously, Dahlia was a director at a major international company, with responsibility over multi-million dollar initiatives. Her current special project is to help motivate children to write by offering inexpensive online publishing opportunities for children through her website http://www.KidsLoveToWrite.com

Customer Service Is About Establishing And Building Relationships.

2008-02-29T01:19:00.000-08:00

Any type of relationship can be fragile. Your new business can only succeed if those relationships are guarded, protected and nurtured. You do that by treating your clients as if they were cherished friends. When you call a friend you probably expect a call back within a reasonable time. Your client also expects that call within a reasonable time too. If you e-mail a question to your friend or family member don?t you expect an answer as soon as they can? Of course you do. Try to answer your e-mail within twenty four hours and sooner rather than later if you can. If you can?t do it yourself get a staff member to do it. Isn?t it true that you would prefer a personal response rather than a canned response like ?thanks for contacting us?? Treat your clients as you would like to be treated. It?s common sense.

When you have good news don?t you rush to call your friend and also like to be updated with your friend?s good news? I?m sure the answer is yes. So if you have good news let your clients know. They really want to hear about your new baby, moved into a new house, new puppy and all your other good news. People enjoy good news about people that they like.

When you get on the phone and ask a question concerning your friend isn?t it true that you would expect him or her to answer without attitude, with respect, and a gentle manner. If you got rude answers from your friend I?m sure that you would be hurt, upset and disappointed and even angry with him or her. So assume that your client expects the same courtesy that you would give and expect from your friend.

Other elements of good customer service are the many moments that you have to compromise in order to keep that client happy. If you want relationships to continue you have to sooth ruffled feathers sometimes which included an occasional apology for appointments or services not delivered, and a substitution if a product is unsatisfactory. Also one of the simplest examples establishing a relationship with your client is to listen to him or her. Don?t jump in, don?t interrupt, just listen. That goes a long way to show your client that you care about him or her. Respect your time together, and don?t commandeer his or her time. Put some of these common sense practices into place and you will have good clients for a long time.

Katheryn Hoban is the publisher of R-U New to a Business newsletter which gives FREE practical tips for starting and running your own on-line and or off-line business, from start to finish from your home or office. The pitfalls, rewards, every-day tips and things that you need to succeed, freebies, and more. For signing up you will receive a FREE report on STEPS ON HOW TO MANIFEST EXACTLY WHAT YOU WANT IN THIS LIFE. To subscribe send an e-mail to runewtobusiness@aweber.com to reach Katheryn ph 201 970-9340 or katscoolcorner@yahoo.com

CRM - Customer Relationship "Management" Is a Myth

2008-02-27T01:37:00.000-08:00

Now that Peter F. Drucker has passed on, I feel almost duty bound to share some of his insights with you, little observations, pointers and gems that simply aren?t in his books or popularly known.

I had the pleasure of studying with the management sage for two and a half years. Much of the MBA I did at the Drucker School of Management, named in his honor, in fact, was in classes with Drucker, himself.

And I had the pleasure of serving as his informal chauffeur on Saturdays, when many of our classes met.

So, we talked.

He was fond of admonishing us to ?invest in the customer? and specifically, to ?invest in the customer relationship,? because it is one way to get clients to select and to prefer us, a very valuable habit.

But to my knowledge Drucker never called the process customer relationship MANAGEMENT.

In fact, on many occasions he said relationships are fundamentally UN-manageable.

His fondest example was one?s family. He said, ?You can?t apply management principles to your family; they won?t work.?

When I told him about the arrival of my first daughter, he reminded me of this notion and then asked: ?Is she ruling the roost??

?Yes,? I replied, ?She has us all at her beck and call.?

?That?s the way it should be,? he beamed.

If you?re managing a person, you probably have something different than a real relationship, like an employment contract, or some other sort of business commitment or alliance.

But interpersonal relationships have their own dynamics. Power, for one thing, is shared. We cannot order a customer to come back and buy again, just as we can?t order our relatives to love or respect us.

We can use persuasion, guile, charm, guilt, and incentives, but we can?t MANAGE that outcome as we can manage a salesperson, say by telling him he has to hit his quota this quarter, or hit the highway.

If we aren?t managing customers what are we doing?

We?re NEGOTIATING relationships. There is give and take, concessions are made, and equities are balanced out, if not in the short run, then in the longer term.

All of this is fine, you might be thinking, but what practical difference does it make if we call it CRM or CRN, for negotiation?

Management is a term that signifies superior power and resources.

When we interact with customers we are facing the opposite of being in power. We?re relatively powerless, providing we?re operating in a competitive marketplace.

Customers have choices. They can more readily and inexpensively say ?no,? and walk away from a deal.

When we consider customer transactions and the residue of doing many of them, it would be more advantageous to see our counterparts as ongoing negotiation partners, but never as friends, peers, or family.

In non-business interpersonal relationships, the whole is greater than the sum of its parts; in business, there are only parts, no enduring ?marriages.?

The sooner we straighten out the otherwise mystifying rhetoric ushered in by CRM, the better off we?ll all be.

Dr. Gary S. Goodman is the best-selling author of 12 books and more than a thousand articles. His seminars and training programs are sponsored internationally and he is a top-rated faculty member at more than 40 universities. Dynamic, experienced, and lots of fun, Gary brings more than two decades of solid management and consulting experience to the table, along with the best academic preparation and credentials in the speaking and training industry. Holder of five degrees, including a Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a law degree from Loyola, his clients include several Fortune 1000 companies along with successful family owned and operated firms across America. Much more than a ?talking head,? Gary is a top mind that you'll enjoy working with and putting to use. He can be reached at: gary@customersatisfaction.com

The Reality About Customer Relationship Management (CRM)

2008-02-27T01:35:00.000-08:00

While Customer Relationship Management (CRM) technology has promised much, the reality for many has been disappointing. Industry analysts estimate 50-60% of implementations fail, or produce marginal return on investment. Our exposure to small and medium enterprises (SME) suggests that this rate may well be significantly higher. The irony is that the problem lies less with the technology itself (though that may receive much of the blame), but in much more easily addressed flaws in the way that organizations approach and implement CRM projects.

CRM technology should help organizations generate more leads, convert a higher

proportion of them, and retain customers longer through enhanced service, and more profitably through the more effective promotion of additional products and services.

CRM technology is a unifying technology supporting the operational needs of ?front-office? departments such as sales, marketing, and customer support, sharing a single database of information about customers, prospective customers, channel partners, suppliers, competitors etc. The CRM database works as a central repository of data typically integrated into other key systems such as finance. The system is designed to be accessed remotely to meet the needs of organizations spread across multiple locations, and staff who may not be office based. Typically this unifying CRM technology aims to benefit marketing, sales and service departments.

Successful CRM isn?t that difficult, but there?s more complexity involved, and more commitment required than many organizations had envisaged. With greater levels of planning, executive support, and awareness of the challenges surrounding user adoption, organizations can effectively drive CRM technology to deliver the promised vision. With so many struggling to get it right, the rewards for those that do will remain very high.

In summary, CRM technology should help organizations generate more leads, convert a higher proportion of them, and retain customers longer through enhanced service, and more profitably through the more effective promotion of additional products and services. Our ?Vision and Reality? white paper sets out our views on why this has happened, and outlines strategies for minimizing the risks and maximizing the returns from CRM.

Read more about why the current approach to CRM - Customer Relationship Management is marginalizing returns on investment and why you should work with an independent CRM consultant at http://www.mareeba.co.uk

Customer Relationship Management With Microsoft

2008-02-26T02:37:00.000-08:00

Successful companies recognize the importance of customer service and although that can be accomplished the old fashion way with pen and paper which is very ineffective or the new, effective method using Microsoft Dynamics CRM Software.

Stats show that customer service and thus customer satisfaction has taken a real drop in the last decade, When it comes to customer relationship management more and more companies are jumping on the bandwagon and beginning to work towards bringing customer services back into the forefront. But raising those levels requires a comprehensive plan.

That company slogan you?ve got about the great customer service ? well it?s time to live up to it. Microsoft Dynamics CRM software can be an integral part of your plan. Here are some simple steps to get you started.

1. Understand the vision, mission, and goals of your company.
2. Define what it is you want to provide for customer service and which direction you want to head.
3. Ensure that customer service is defined as a key element of your business and ensure all levels of the company know where they stand with customer service.
4. Invest in your CRM software and get things rolling.
5. Hire the right people to carry out your vision

When you implement a Customer Relationship Management solution for your company you make everyone that works for the company accountable. Everybody understands that anybody can handle the problem. No excuse, no passing it off with the hope that somebody else will pick it up. Suddenly entire workforce is on the same page.

You need to establish an effective delivery process so that you are providing smooth, uninterrupted service to your clients. Your service delivery system should be transparent from beginning to end. That?s what CRM software does just that and it?s so flexible that as your company grows or changes with they times your CRM solutions can easily change never missing a beat and creating no interruption in customer service.

Microsoft Dynamic CRM is empowering. There?s no need for somebody to go digging for information before they can help the customer. There?s no need to be looking at old information and then trying to make a decision.

Today?s market is extremely tough. With so much new competition making it to market keeping the revenue becomes even tougher. Using CRM is an excellent way to maintain your revenue and increase it by building customer loyalty. The company that get?s on the customer service and loyalty bandwagon is going to reap the benefits long-term.

Microsoft Dynamic CRM will save your company time and money and it will provide instant answers to your customers from start to finish and beyond allowing for excellent follow up servicing.

The result is that customer service improves dramatically and thus so does the profit line. In order to deliver outstanding service it is essential that you build long term customer relationships and the way to do that is by utilizing Microsoft Dynamics CRM software.

Sayed Ally, is the lead CRM Analyst. His company provides, MS CRM. Sayed can be reached at Tel : (905) 815- 1995 ext 22, email: aSayed@cqsolutions.com.

Microsoft Dynamics CRM V3.0 ? Customer Relationship Management

2008-02-26T02:36:00.000-08:00

Customer Relationship Management software effectively implemented, provides business owners and management with an extremely powerful tool for bringing the front-office functions of sales, marketing and customer support together and working far more effectively as a combined team.

Many businesses think wrongly that a CRM solution is only for enterprise class concerns with large check books when in fact software providers such as Microsoft offer scaleable versions for all company sizes. Microsoft Dynamics Software has evolved from their enterprise class Great Plains software however versions have been developed and aimed specifically at the small and mid-range business market.

Microsoft Dynamics CRM v3.0 allows businesses to respond to the growing challenges in the modern business environment by bringing client and prospect information into a central repository, organizing the information and allowing users throughout the business to access the data when they need it. Microsoft Dynamics CRM v3.0 delivers the ability to manage the customer relationship throughout the entire sales cycle from initial enquiry in response to a marketing or sales campaign, through to pre-sales meetings, the actual sale and post sale issues such as delivery and repeat ordering.

Microsoft Dynamics software empowers every decision maker in your business to satisfy customer demands by providing the most up-to-date and accurate client information they need when they need it and ensure that the history of the relationship is encapsulated for all to share. Decision makers in this context need not necessarily be management but a customer service representative with a customer on the telephone asking about an order or information on your other products. All staff in contact with prospects and customers will be able to see at a glance what is happening with a particular account and in customer relations, knowledge is power. Customer relationship software provides everyone in your business with the ability to demonstrate an outstanding level of customer service not possible by traditional reporting methods.

The ability to integrate a customer relationship software solution with existing applications already employed by your business allows for the transfer of information between your word processor and spreadsheet applications and the CRM. Microsoft CRM software has been specifically designed with Microsoft Outlook and Office in mind, and allows a seamless user experience. Mobile workers reliant upon email are able to access Microsoft Dynamics CRM v3.0 via their Outlook client, while marketing and sales campaigns can use data imported from the Dynamics Suite directly into Microsoft Word and Excel applications for marketing campaigns and mail shots.

If your business has several office and site locations, it is still possible to implement a customer relationship software solution across the whole company. Microsoft Dynamics v3.0 is well adapted to be delivered to remote locations via Microsoft Terminal Services, Citrix and other ?thin client? solutions. An example is where a business has a central warehousing facility in Detroit with sales offices in New York, San Francisco and Chicago and they all are able to utilise the customer relationship software solution almost in real-time.

Microsoft Dynamics CRM v3.0 benefits your business by saving time and costs, minimizing non-productive activity while maximizing sales revenue by ensuring that sales leads are followed up and do not get lost or ?fall between the cracks?, while customer retention is improved by enhancing customer relations and service.

Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, Microsoft CRM Software Syed can be reached at Tel : (905) 815- 1995 ext 22, email :asyed@cqsolutions.com

Some Of The Benefits Of A Microsoft Customer Relationship Management System

2008-02-14T04:11:00.001-08:00

Customer Relationship Management (CRM) systems provide a formalized system gathering, organizing, maintaining and manipulating customer and contact information. With an effective Microsoft Dynamics CRM in place, business owners are provided with a powerful tool to successfully manage and develop their business.

Why a business should adopt and implement a Microsoft Dynamics CRM can be readily appreciated by considering some of the benefits provided. An effective Dynamics CRM, properly implemented and adopted will greatly help to maximize sales and reduce costs and time while management who have a better view of what is actually going on a lot faster than without a Dynamics CRM, are far better placed to manage the risk to their business.

Managing the sales cycle is expensive and time-consuming, so knowing where you are with a contact or set of customers is important if you intend to maximize the results of your business generation activities. A Microsoft Dynamics CRM will provide accessible information at your fingertips which means that a business owner can look at the ?Big Picture? or macroscopic view while at the same time break business performance down to see what activities and customers are contributing to the bottom line. This allows business owners and managers to see where to concentrate their efforts to maximize sales and minimize costs.

Generating new business is the most expensive part of the sales cycle, and because a Microsoft Dynamics CRM system provides the ability to categorize contacts and identify which are suitable prospects for a particular sales and marketing campaign, a business can most effectively deploy resources. Knowing which prospects are likely to buy, when they are likely to do so and where the prospects are geographically will help your sales team to maximize their efforts, reduce wasted time and money, and provide a greater return on the investment of time and money in acquiring that customer base.

Existing customers are most likely to buy from you again, and because a Microsoft Dynamics CRM system will provide a business manager with the ability to manage, maintain and develop the client relationship this means that a business is likely to generate greater revenues from understanding a customers requirements better and produce overall cost savings as a result of improved customer retention rather than chasing new ones.

As a Microsoft Dynamics CRM software solution provides a repository for all your client information, including sales history, seasonal variations in sales, and improved ability to forecast turnover from repeat sales, business planning and goal setting is simplified and there is an additional benefit in saving staff and management time searching for information which is readily available. Reducing the time required planning your business activity and development allows more time to be spent on generating business and managing activity where the sales revenue is actually created - with your customers.

A Microsoft Dynamics CRM will provide a business owner with the ability to see at a glance what is happening with their sales and customers. We live and operate in a fast changing world where trends and tastes change, sometimes overnight, and the ability to see how these variations affect our overall business performance allows management to quickly adapt to changes in trading conditions which under more traditional reporting methods may not be observed for some time. With a Microsoft Dynamics CRM providing accurate and up-to-date business information on results and activity, business management is better placed to take advantage of trading opportunities while also minimizing business risk by alerting management of adverse trading conditions.

Finally, an often overlooked benefit of all Customer Relationship Software is found when looking at implementing such a solution to begin with.

Implementation of a Microsoft Dynamics CRM solution invariably forces business owners and management to reconsider their business and how they are managing it, not to mention the benefit that is derived from a thorough review of the overall business goals and objectives. Often this has not been done for some time, if at all, and considering how a solution will be tailored to fit the business frequently breeds the realization that things could be managed better.

This doesn?t derive from the customer relationship software itself, but from planning how to implement and adopt such a solution; owners and management are compelled to confront their current business practices and perhaps revise them. This is probably the greatest insidious benefit to be derived from a Customer Relationship Management solution for a business.

Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, Microsoft CRM 3.0 Syed can be reached at Tel : (905) 815- 1995 ext 22, email: asyed@cqsolutions.com

Improving Your Business Efficiency With A Customer Relationship Software Solution

2008-02-14T04:10:00.001-08:00

A Customer Relationship Management (CRM) solution provides your business with a formalized means for gathering, organizing and storing customer contact information. There is a wide variety of software solutions, such as Microsoft?s Dynamics Suite, on the market serving small, mid-range and enterprise sized businesses and the solution can be tailored to meet your own business working practices.

If you are a company that has as one of its? primary objectives the delivery of a first class customer service, then a Microsoft Dynamics CRM solution is a powerful tool to ensure that all stakeholders within your business are in possession of prospect and customer information when it matters, and especially at the point of customer contact.

Too often sales opportunities are missed because information is not readily available when it is needed within your business; for instance, a pre-sales enquiry cannot be dealt with on a timely basis because the representative who has been handling the initial relationship is not available and the prospect is about to make the decision to buy. What do you normally do in those circumstances? Advise something along the lines of ?We?ll get back to you with the information you need as soon as possible.? Would it not be far better if a staff member can pick up the thread of the relationship and provide an appropriate response to your potential customer there and then?

Once a business launches a sales or marketing campaign, getting the best out of the results coming in is problematic at best and any of us that believe we have not lost sales opportunities that have fallen down the cracks in our business? organization is either na?ve, dishonest or is already operating an effective CRM solution. The obvious benefits from a Microsoft Dynamics CRM solution are to prevent loss of sales opportunities, improve customer relationships, improve sales revenues and minimize costs.

Microsoft Dynamics Software provides a customer relationship software solution that empowers management and staff with the ability to make decisions based on the most up-to-date information available on customer contact and activity. Time is better used in revenue generation activities instead of getting bogged down with finding out what is happening with a prospect or customer, instead the information is there, it is a matter of looking after the prospect or customer at that point.

Businesses benefit immensely from the savings in time and expense of valuable man hours, while effectiveness is greatly improved in dealing with prospect and customer sales and support.

Maintaining a good record of contact information with a customer allows your representatives to acquire a detailed understanding of what a customer is looking for and perhaps more importantly, what a customer may want next. This is sometimes referred to as a ?holistic? approach, in that gaining an understanding of a customers needs in a wider context allows a business to place itself more directly in their shoes.

Such an understanding provides customer facing staff and departments with the ability to ?second guess? what a customer wants before they know themselves or, at least, the effect is that a prospect or customer comes away from the encounter with your business with a very positive perception of how you operate.

A Microsoft Dynamics CRM solution improves business efficiency by reducing non-productive administrative time and improving your business? understanding of a customers needs, this is turn increases revenues and enhances your business image in the eyes of your clients.

Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, Microsoft Dynamics CRM Syed can be reached at Tel : (905) 815- 1995 ext 22, email :asyed@cqsolutions.com

The Importance Of Crm Customer Relationship Management

2008-02-13T04:00:00.000-08:00

CRM Customer Relationship Management is one of the newest innovations in customer service today. CRM stands for customer relationship management and helps the management and customer service staffs cope with customer concerns and issues. CRM involves gathering a lot of data about the customer. The data is then used to facilitate customer service transactions by making the information needed to resolve the issue or concern readily available to those dealing with the customers. This results in more satisfied customers, a more profitable business and more resources available to the support staff. Furthermore, CRM Customer Relationship Management systems are a great help to the management in deciding on the future course of the company.

As mentioned, there is much data needed for the CRM system to work. These fields include the customer name, address, date of transactions, pending and finished transactions, issues and complaints, status of order, shipping and fulfillment dates, account information, demographic data and many more. This information is important in providing the customer the answer that he or she needs to resolve the issue without having to wait for a long time and without going to several departments. With just a few mouse clicks, a customer support representative for example can track the location of the customer?s package or order. This is infinitely better than the cumbersome process of tracking shipments previously. Furthermore, the customer service representative will also be able to see the previous concerns of the customer. This is a great help especially if the customer is calling about the same issue since he or she will not have to repeat the story all over again. This results in less time in resolving the issue, thus, higher productivity of the support staff.

CRM Customer Relationship Management systems are also important to the top management because it provides crucial data like customer satisfaction and efficiency of service by the frontline crews. A piece of customer relationship management software will also be able to generate the needed reports for product development or new concepts. Furthermore, this system will also be a great help for the top management in deciding the company?s future course of action, whether it involves phasing out one of the products on the shelves or making adjustments to one of the products sold.

The reports generated by CRM systems are also invaluable to your advertising and marketing planners, as they will be able to pinpoint which ideas works and which do not. Because of CRM systems, you will be able to release advertisements or plan marketing campaigns more in tune with your target market. This will also lead to more responses to your advertisement and a more effective marketing campaign.

Successful integration of a CRM Customer Relationship Management system in your company, however, might not be as easy as it seems. The following might give you an insight why CRM systems fail in some companies? Most companies fail to prepare for CRM systems. By this, I mean that most companies fail to integrate all the departments that need to share the information for it to be effective. Furthermore, CRM units scattered all over the company?s departments is often more effective than just making one big CRM department. This will ensure that each department will get the information and data that they need.

A CRM system will also help you a lot in expanding your business. As CRM systems are capable of handling enormous amounts of data, CRM systems will help you a lot in coping with the increased numbers of customers and data. With a CRM Customer Relationship Management system installed and properly utilized, you can be sure that all data is maximized and used to ensure that your business will be successful and your customers a lot more satisfied than before.

Steven Taylor is a Marketing Consultant to http://www.Retronix.com - one of the most innovative and effective suppliers to the electronics & semiconductor industries. Services include BGA Rework and De-Bug Services.

CRM - Customer Relationship Management

2008-02-13T03:58:00.000-08:00

Customer relationship management (CRM) is a strategy employed at corporate level. For any company, it is the focus on the creation and maintenance of lasting and meaningful relationships with its customers. It can perhaps be described as a holistic approach of a company's philosophy where the emphasis is placed primarily on the customer.

To simplify this process, there are a number of commercial software packages available. Two of the market leaders are GoldMine? and ACT!?. Their programs allow a high degree of mechanization through a central database. Many tasks can also be automated, which allows greater overall control and sophistication.

However, simply installing and integrating a CRM such as the GoldMine? software, or the ACT!? software is not enough by its own. A successful CRM strategy requires the correct response at all levels to reshape a company's business activities to incorporate a fully customer-driven approach. In the design stage of implementing a CRM, it may be wise if a decision is made to retain greater and more extensive information on primary customers, and keep less information on clients with a low margin.

Sales, marketing and customer service all need to be seamlessly integrated. In this way the contact management software can keep track of all the relevant aspects involved in selling to customers, or following up on leads and prospects. The success factors in gaining customers can be highlighted for re-use, and the approaches that failed, or were marginal, can be abandoned, or even revisited for further evaluation at a later time.

A CRM can be considered in three distinct but equally important parts. There is the operational part, which focuses on basic business processes such as sales and marketing, as well as customer service. There is the analytical part, which can analyze the behavior of customers and produce reports, show returns on investment, and report on the pattern of the sales team, either individually or as a whole. Finally, there is the collaborative part, which focuses on the basic contact with the customer. This can be direct, or through automated follow-up emails, for example.

Any company considering scaling up to utilize a CRM software should think equally about staff training. Only through properly identified and properly delivered training will a CRM, such as the GoldMIne? software, or the ACT!? software, be found to be cost effective and worth the expense and trouble of implementing. While a good CRM can be worth its weight in gold, it will only be as good as the management who run it, and the sales team who use it.

A good CRM software will provide reporting and analytical tools, which can be used as highly effective feedback. Analysis of sales can identify hidden opportunities, expose weaknesses, highlight areas of strength, and reveal the current performance level of sales people. Using intelligent reporting facilities to maximize strengths and eliminate or minimize weaknesses, is indeed a powerful tool to have at your disposal.

That, coupled with the proper training in how to put the tools to their best use, will provide any company with a solid customer relationship management strategy that will prove to be highly effective.

Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, GoldMine CRM and ACT! Software CRM Syed can be reached at Tel : (905) 815- 1995 ext 22, email :asyed@cqsolutions.com

Business Growth, Customer Relationships and Profit: How do you Build Valuable Relationships?

2008-02-12T02:15:00.002-08:00

My experience of working with small businesses is that sales growth relies on relationship building. This is a skill that you need to employ continuously, with all your business contacts.

Prospects

You are surrounded by prospective customers who do not know you nor do they know what benefits you offer. When you approach cold contacts, the statistics suggest that you get a 1% to 3% response rate whether you use direct mail, telephoning or door knocking.

Warmer contacts develop after you have met a new prospect several times or when a client gives you a direct referral. As you meet the warm contact to build your relationship, listen for what they need, explore their interests, and ask about their purchasing habits.

When you know what they want and you have educated them in what they want to choose, these prospects develop into hot contacts, who are ready to trust you and to buy from you.

Customers

If you have a delivery cycle, you can continue to build your relationships through keeping your customers informed how the delivery process is progressing. No one likes surprises, so if the delivery slips or you find that there are quality issues, help your customers to plan around the delivery issues and they will appreciate the care you invest in communicating with them.

After you complete the sale, continue to track your customers' needs by maintaining sufficient contact that you can respond ?just in time?. People value this extra service especially if your competitors think that customers place volume orders in response to cut prices.

When you make a sale well, a customer can often refer you to three new customers so you can draw a good profit from creating long term relationships with customers.

Clients

Generally it costs 30% less to sell a second and third time to a current customer than it does to convert a prospects into a new customer. Where customers buy from you several times, you can gain useful market intelligence if you ask them what they value about your services and products. Feedback from these repeat customers will point to the benefits that give you a competitive edge.

Where your long term relationship enables you to fit into your client?s purchasing habits, you can relieve stress in their business and ease their life: this makes them keen to work with you again and again. Although deep client relationships take time to build, they create a barrier that can exclude competitors from entering your market.

Supporters

Some regular customers will support you by recommending you to their colleagues. These recommendations can take prospects directly to the stage of being customers with very little of your effort.

So keep these supporters informed about your plans and developments, and introduce them to people who matter in your world. Where you can encourage them to feel involved in the success of your company, they will repay your relationship in growing profits.

Nothing beats doing a good job and if you continue to deliver an excellent service over a long period, your customers will continue support your business growth. So the fastest route to business growth is to take a long term view on growing your relationships.

Adrian Pepper coaches people through business and personal difficulties, helping companies figure out what to do, how to move forward and what to get organised. You can contact him through Help4You Ltd, through his website at http://www.help4you.ltd.uk or by phone +44-7773-380133. At http://feeds.feedburner.com/help4you, you can listen to his podcast for small businesses.

About Customer Relationship Management

2008-02-12T02:15:00.001-08:00

Customer relationship management (CRM) encompasses the capabilities, methodologies, and technologies that support an enterprise in managing customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

Customer relationship management is a corporate level strategy which focuses on creating and maintaining lasting relationships with its customers.

CRM, in its broadest sense, means managing all interactions and business with customers. This includes, but is not limited to, improving customer service. A good CRM program will allow a business to acquire customers, service the customer, increase the value of the customer to the company, retain good customers, and determine which customers can be retained or given a higher level of service. A good CRM program can improve customer service by facilitating communication in several ways:

Provide product information, product use information, and technical assistance on web sites that are accessible 24 hours a day, 7 days a week.

Identify how each individual customer defines quality, and then design a service strategy for each customer based on these individual requirements and expectations.

Provide a fast mechanism for managing and scheduling follow-up sales calls to assess post-purchase cognitive dissonance, repurchase probabilities, repurchase times, and repurchase frequencies.

Provide a mechanism to track all points of contact between a customer and the company, and do it in an integrated way so that all sources and types of contact are included, and all users of the system see the same view of the customer (reduces confusion).

Help to identify potential problems quickly, before they occur.

Provide a user-friendly mechanism for registering customer complaints (complaints that are not registered with the company cannot be resolved, and are a major source of customer dissatisfaction).

Provide a fast mechanism for handling problems and complaints (complaints that are resolved quickly can increase customer satisfaction).

Provide a fast mechanism for correcting service deficiencies (correct the problem before other customers experience the same dissatisfaction).

Use internet cookies to track customer interests and personalize product offerings accordingly.

Use the Internet to engage in collaborative customization or real-time customization.

Provide a fast mechanism for managing and scheduling maintenance, repair, and on-going support (improve efficiency and effectiveness).

The CRM can be integrated into other cross-functional systems and thereby provide accounting and production information to customers when they want it.

Ismael D. Tabije is the Publisher-Editor of http://www.BestManagementArticles.com, a unique niche-topic article directory that features exclusively business and management topics. For a large dose of customer relationship management tips, ideas and strategies, see http://customer-relationship-mgt.bestmanagementarticles.com

Customers Want a Relationship

2008-02-09T02:18:00.001-08:00

Would you rather go out to a different store every time you want to buy something, never being completely satisfied with what you get, and having to look for a new store on each new shopping trip or would you rather go to the same store and get everything that you need and want each time you go? The same is true for your customers. Just like anyone seeking a relationship, customers want a long-standing business relationship not a one night stand. To get your business to flourishing you need to focus on your customers and their satisfaction.

The real value of your customers is found in the second and third purchase and every one after that. You can grow the value of your business by growing the value of your customer base. When you create a marketing campaign, look at both the immediate return on investment you expect as well as the long term customer value that you are providing.

You need to get in your customer?s shoes. By having an intimate knowledge of what your customers really want from your product or service or what their real pain or desire is you will be able to create customer-driven marketing. Rather than a traditional campaign that screams ME, ME, and more about ME, a company with a customer relationship focus approaches it from the opposite angle of YOU, YOU, YOU. Try using secret shoppers. This doesn?t need to be an expensive initiative but it can yield a priceless return. Sit down and make a list of what needs to happen to create an excellent customer experience for anyone interacting with your company. Have someone test your operational process on how you do in each of these criteria. Identify areas for improvement and come up with a way to implement those improvements.

In-store surveys are another easy way to determine the level of your customers? satisfaction. If you or one of your employees speak with your customers ask them to be candid with you about your product or service and ask them to tell you what they are satisfied or dissatisfied with (always asking for both so you can get an understanding of your strengths and your weaknesses). Making efforts in these areas shows your customers and your employees that you are creating a culture of continuous improvement and one that encourages open feedback. Make sure that you act on what you uncover. There is nothing worse than asking people how you can do better and then ignoring their response. Not only is it a waste of your time, it is also insulting to those you asked.

Customer relationships are more profitable than transactions. When you look at the cost of acquiring a new customer versus the cost of retaining an existing customer the mathematical conclusion is obvious. It is much cheaper to keep who you?ve already got, than to go out and try to market and sell to a bunch of strangers. Instead of launching a marketing campaign that will target new customers, look into campaigns that will encourage your current customer base to expand their relationship with you, and introduce you warmly to a friend. You can use promotional items with your existing customer base to further ingrain your brand into their life. By keeping an existing customer happy and giving them a useful gift you are enabling them to do grassroots marketing for your business by toting your brand name around. They are more than likely to promote you to their friends and family when they?re happy and it?s very likely that those people are also your target customers, as birds of a feather tend to flock together. With this tactic you can kill two birds with one stone, making this both efficient and effective.

You also need to focus on how your employees treat customers. A company that encourages employees to mirror their customer?s mood, being extra friendly to customers that are seeking that kind of relationship and being quietly at the ready for a new customer that seems to not want to be bothered by a salesman is a company that is going to earn long-standing relationships with all sorts of customers. Training videos can be a useful way to teach employees these kinds of techniques when working with different types of customers. You can disseminate the information widely and have it for posterity, and not have to reinvent the wheel each time you hire someone new.

Without customers you don?t have a business. Keeping that at the forefront of your business plan, and making every effort to find and keep good customers, your business is sure to flourish. For more information on how you can form lasting relationships with your customers, visit www.flourishingbusiness.com.

Elizabeth Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), Atlanta and the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is an Accredited Executive Associate of the Institute for Independent Business (IIB) and a certified Life Coach.

Nestle Waters Johannesburg needs customer relationship coaching

2008-02-08T00:34:00.000-08:00

Nestle Waters in Johannesburg needs help. It's abundantly clear that in order to get a job in their accounts department you must score zero on emotional intelligence and if possible, even lower on a customer relationship-marketing index.

My little business paid over R 1 000 in advance for Nestle bottled water. Because I've been out of commission following surgery, I probably didn't notice that I'd been billed some R 300 for the annual rental of their water cooler. They didn't pick up the phone to tell me that. They just discontinued the service - 'put the account on hold' is their sad euphemism for the same action. Whichever way you explain it, they cut off the water delivery. Yet, overall, I'm still in credit with them.

I queried the absence of deliveries with their customer service people. The guy put me through to their accounts department where one Vanashree told me our service had been put on hold due to non-payment. I told her to have her superior call me.

He did. He's an arrogant man named Francois Roos. He shouldn't be allowed to talk to customers because he doesn't know how to. Having told me to keep quiet while he explained 'their system' (remarkably I managed to) he then proceeded to butt-in non-stop when I attempted to point out that the semantic nonsense of 'account on hold' still means cessation of service. When I told him that halfway-decent business professionalism decrees phoning a client before messing with the relationship and their service, he said, 'We're too busy to phone 6 000 people.' Interesting. When Nestle Waters one day start losing market share, as they surely will with this sort of gauche behaviour, he will have been a significant contributor to the fall-off.

He actually had the gall to laugh at me when I threatened to escalate the issue within Nestle and said, 'You do what you want.' Having worked as an Ogilvy advertising executive on Nestle's brand business many years ago, I was of the impression that they once were gentlemen. The Nestle water experience I've just had leaves no doubt that those days are gone.

I've put in two calls this afternoon for someone at Nestle Head Office in Johannesburg to call me back. Nuthin' - they're probably too busy cutting off water deliveries on the instruction of the anal customer-toxic accounts department.

Fortunately for Nestle I prefer the taste of their bottled water over most others. Otherwise I'd tell 'em to come collect their water cooler. Nasty people to do business with.

Clive Simpkins is a Change Architect and Strategist. http://www.clivesimpkins.com

How Empathic Listening Can Help Build Long Lasting Customer Relationships

2008-02-06T23:25:00.001-08:00

I first heard the term Empathic Listening many years ago at a Stephen Covey workshop. He was talking about the principal and how it had helped several sales people make more sales. I was intrigued. Having been a sales trainer in several organizations, I knew effective listening was one of the hardest skills for many sales people. Myself included.

We all leave training armed with product knowledge? amazing features and benefits? and enough information to be dangerous. But no one teaches you how to listen. What helps you understand what?s going on in your customer?s world? Certainly not product knowledge. Listening is one of the most important, and least utilized skills, in most sales training programs.

Empathic listening takes listening to a completely different level. Most people listen to be understood by the person they?re talking to. Empathic listening is listening with the intent to understand the person you?re talking to. See the difference? If you are trying to understand what your customer is telling you, they know you?re listening. If you keep speaking trying to get them bought into your agenda, it?s because the call isn?t about them?it?s about you and your agenda. The customer certainly knows who listens to their concerns.

It?s about finding a way to get in a person?s frame of reference. There are some simple ways to use this in you everyday business. For example, if you do a lot of customer interaction on the telephone, always ask, ?Is this a good time for you to talk?? You never want to try and have a conversation with someone who is distracted. This simple question tells your prospect you respect their time and have empathy for their situation. It?s much easier to reschedule than to try and have an ?information gathering? conversation with someone who isn?t listening.

If you do a lot of face to face customer meetings, a good way to open the conversation is with the question, ?Do you mind if I ask you a few questions?? This is a non-threatening way to open a meeting. It also signals that you?re ready to listen.

The better you get at listening, the easier customer relationships will become. A recent conversation I had with a friend illustrates this point. He is a VP of Sales in a large corporation. He was on a customer visit with a member of his sales team.

The customer had a lot of complaints and wanted to voice them to someone in authority. After the meeting, the customer pulled the VP aside and thanked him for coming. He also commented, ?I really feel like you listened to me. I can?t tell you how much I appreciate that. Your sales rep, by the way, doesn?t listen. Which is why I wanted to speak with you.?

The customer just wanted someone to listen. By listening, he validated the customer?s concerns. Even if the ultimate answer was that the problems would take a while to solve, it?s the fact that he listened that was important to the customer. Unfortunately, his sales rep wasn?t up to the task.

Ask yourself, how do you ever understand the needs of your customer if you aren?t listening? Imagine the relationship you can develop with a customer who believes you have listened to his concerns and acted accordingly!

In all of the sales training I?ve taken through the years, I don?t believe listening was ever mentioned. Most sales seminars are focused on some new process, and never get around to such a basic idea. Is anyone teaching you how to put yourself in your customers? shoes? I doubt it. If you?re losing a deal, and don?t know why, how can it hurt to ask, ?I would like to understand your current concerns regarding the recommendations I?ve made. When you feel I understand your situation, then we?ll review the proposal I made. Do you have a few minutes to discuss this with me??

We have 2 ears and one mouth for a reason. Spend more time listening and less time talking and your sales calls will go a lot more smoothly. Maybe you?ll discover some hidden needs, and be able to provide solutions that involve your product or service.

It?s always important to remember that empathy is not the same as sympathy. Empathy allows you to ?walk in your customer?s shoes?. Sympathy is the expression of an emotion. Just because you empathize with someone, doesn?t mean you are agreeing with their position. Remember, your goal is to understand their position. Once you understand, you can move forward with addressing any objections. You?ve taken a customer who was ready to walk away, and have brought them back to the negotiation phase of the sale. Instead of having to discount price or give something away, you?ve created more value for yourself. All by listening.

It always sounds corny to say, ?People buy from people they like?. It?s true. I?ve always believed that if I had a good product that was competitively priced then what tips the scale in the deal would be likeability.

And listening is something that makes you likeable. Listening can create rapport with a customer in a way that nothing else can. I can?t imagine someone disliking a sales rep that took the time to really listen to his or her concerns.

If you?re looking for a way to improve your skills as a sales professional, I suggest making an effort to use empathic listening. Listen to your customers and really try to understand what they might be trying to tell you. Don?t end up being the person who has to have a VP come visit, just so your customer feels ?heard?. It?s your job to hear your customers. You just need to start listening.

Former Learjet Sales Star, Susan Adams, has sold products and services for some of the world?s most respected companies?..General Electric, Pitney Bowes and Bombardier Aerospace.

She takes a ?real world? approach to all sales topics. ?Successful sales people are experts at having conversations with customers. If you can empathize with people, create an environment of trust and really listen to their concerns, you?ll be a top sales performer.? More importantly, you?ll be able to develop long term relationships with your customers.

Susan has successfully sold to CEO?s, High Net Worth Individuals and celebrities. Twenty one years of talking to customers has give Susan a unique perspective on how to build a sales presentation that connects with your customers, and compels them to buy.

Susan has golfed with David Duval, raced cars with Bobby Rahal and dined with CEO?s from Fortune 100 companies. There is no sales situation she hasn?t seen?.

http://www.susanadamshome.com

Building Customer Relationships by Staying in Contact

2008-02-06T00:23:00.000-08:00

Do your customers see you often enough? Do you have a regular system of contact that makes sure your products and services are consistently in front of your customers? Businesses lose out on more sales than they know because their customers forget about them.

Experts say it takes 7 contacts to turn someone from a stranger into a customer. But don?t stop making contact after you?ve made the first sale. The first sale should be the foundation for a real relationship between you and your customers. And relationship selling is in many ways the easiest: you know the customers?needs, often before they do, and your customers feel comfortable going to you when they have needs.

I believe a certain amount of our business should come just because we are the most visible vendor on our customers? radar. We keep our products and services in front of customers, which makes us the easiest and most convenient choice. Here are a few ways you can keep your business in your customers? line of sight:

1) Acknowledge customer milestones. When something important happens for a customer, congratulate them. Did they successfully introduce a new product into the market? Did their corporate VP get an award for industry excellence? These are great opportunities to show these customers that you are paying attention to what?s important to them.

2) Keep them informed about your company?s big events. Are you putting out a product that one of your potential customers might need? Have you expanded your service so that your customer can get product sooner than before? Customers can?t take advantage of your superior product or service unless they know about it. Use some sort of regular communication, like a newsletter, to let your customers know what you have to offer.

3) Technology is your friend! Many companies are having success with newer forms of communication, like blogs and podcasts. The secrets for using these to reach customers are simple: pick topics that interest your customers, and keep your posts and podcasts short, informative, and on topic.

4) Short and simple is good. Not every contact with your customers needs to be elaborate and involved. A simple phone call or written note lets your customers know you have them in mind. It?s better to have more, regular contact than more involved contact that makes a bigger impression.

Woody Allen was right when he said, ?Eighty percent of success is showing up.? If your company keeps ?showing up,? you are likely to get business that your competitors miss. There are many ways to stay in touch. Just be sure you do it consistently. Keep reminding your customers that you are uniquely qualified to solve their problems. They?ll come to you first for solutions!

Richard Jarman works with small and medium-sized businesses who aspire to communicate with their target audience. He helps clients highlight their company's unique strengths, so they can attract and keep customers. See what he can do to improve your business! Visit his web site today at http://www.jarmanbusinesswriting.com. Sign up for the free newsletter, The Next Step, and receive the special report, Essential Keys to Successfully Marketing to Business.

Customer Relationship Management - 2 Secrets Every Small Business Owner Should Know!

2008-02-05T01:41:00.000-08:00

When was the last time you received some form of communication, such as a postcard, phone call, or email, from a business asking how satisfied you were with their products and services? If you're like me, you may not be able to remember the last time because it has been so long (almost three years for me).

When was the last time you received some form of communication from a business to thank you for using their products or services or to simply maintain friendly contact with you? Once again, if you're like me, it has been a very long time.

In fact, the last time a business did that with me was almost seven years ago. I had spent several nights at a Bed & Breakfast in Colorado during the summer of 1999, and I received a Christmas card from the owners that Christmas with a picture of their house during one of Colorado's famous blizzards.

It was a nice follow-up on their part. When I received the card, it brought back the memory of the great experience and fun that I had while staying there. It also made a very nice impression on me that they had taken the time and effort to send me such a nice Christmas card (in reality, there wasn't much effort involved on their part, but recipients of this type of communication always magnify the effort in their minds).

This type of follow-up is one area in which almost all businesses fail miserably. Customer relationships are the life force of every business, yet business owners continually neglect these relationships. And it costs them dearly.

Think about all the money that a business may spend on advertising to bring in new customers. Think about all the money that a business may spend on creating a high-quality experience for their customers. Now think about how much most businesses spend to cultivate and reinforce their relationships with current customers.

How about your business? What do you, as a business owner, do to cultivate your relationships with your current customers? A current satisfied customer is your greatest asset. Not only are they already predisposed to continue doing business with you, but they are one of the absolute best sources of new customers through the power of "word-of-mouth" advertising.

Sure, your paid advertising promotes your business as being "the best". But paid advertising is almost never viewed as being objective. After all, everybody's paid advertising promotes their business as being "the best".

On the other hand, when a customer who has no profit motive enthusiastically recommends your business, that recommendation is worth its' weight in gold. People will trust the independent recommendations of others. That's just one of the many reasons why you should always take good care of your customers.

Okay, so how can you cultivate a high-quality relationship with your customers? Let's start by developing a simple action plan that you can begin to use immediately.

First, you need to collect contact information for your customers. Ideally, you should choose a method of contact that fits your type of business. In my example above, the postcard with a picture of the Bed & Breakfast was a great method of contact for that particular type of business. It was personal and effective. If you sell very expensive items, then you may want to consider a personal phone call. For many businesses, email contact may be the best method.

Whatever method of contact you choose, just be sure to let your customers know that you value their privacy and will not disclose their contact information to anyone else (trust is a huge part of any relationship). In some cases, you may even have to offer a little something to encourage your customers to provide their contact information. If necessary, do so.

Second, follow-up with your customers on a regular basis. You will need to decide what that regular basis should be based on the type of business you own. If you own a dress shop, then you may want to contact your customers and let them know that you just received a new inventory of the very latest fashions from one of your best suppliers. In this particular case, email or possibly snail mail will be your best method of contact.

If you own a boat dealership, then you may want to send recent boat buyers a note letting them know that you just received a new shipment of accessories that they may be interested in seeing. You may want to send less recent customers a note telling them about the new boat models you now have in stock and the incredible trade-in program you are currently running. Or maybe you can tell them about a "Customer Appreciation Sale" that you are having.

Perhaps you can contact your customers and offer them a special deal that will allow you to smooth a seasonal demand that your business may have. If you operate a small engine or lawnmower repair shop, then March and April are going to be pretty busy months for you. Why not send a note to your customers in January offering a special discount on lawnmower maintenance if they act by February 15th? That will allow you to level your workload and avoid the huge peaks and valleys in demand that you would normally have to deal with.

I do have one word of caution though; be very careful with the content of your communication with your customers. Always try to provide some value whenever you contact your customers so that they don't just view your contact as nothing more than a cheap and poorly conceived sales pitch.

If you do a good job of cultivating your relationships with your customers, then your business will reap the rewards. So don't delay. Use what you have learned in this article to begin building a strong and lasting relationship with your customers. You'll be glad you did.

Gerald Cook holds a Bachelor's and a Master's Degree in Business Administration, and he has extensive real-world business consulting experience. Gerald is the author of the "One book every small business owner or manager should read!" Visit http://www.discovergreatsuccess.com for more details.