Sales Automation Blog



             


Thursday, April 23, 2009

Microsoft Dynamics CRM 3.0 Lotus Notes Domino Connector ? Overview For Consultant

We have reworked the original material, dedicated to Microsoft CRM 1.2 and first version of the Connector, now we are very close to make it work with Lotus Calendar events and support Microsoft Dynamics CRM 3.0.

Microsoft Business Solutions CRM and IBM Lotus Notes Domino, being two groupware products from competing software development leaders, however could coexist within one organization computer network and even work together in collaboration. There maybe multiple reason why corporation would use both products: licensing, commitment to IBM Lotus Notes as legacy product, risk balancing ? staking on both Microsoft and Java/EJB/J2EE platforms, deploying Lotus advanced workflow to automate document management, etc. The need to synchronize MS CRM and Lotus Notes Domino databases is dictated by the ERP market and the connector is available. In this small article we?ll answer on the frequently asked questions.

? Messaging. Can MS CRM use Lotus Domino instead of Microsoft Exchange? Yes. MS CRM Lotus Domino connector allows you send messages from MS CRM objects: Lead, Account, Contact and all the future object, including Sales and Service modules

? Outgoing Messaging. When Microsoft CRM send email from Account, Contact, Lead ? connector takes control over and sends email through Lotus Domino server. It has Java Agent at the Lotus side and MS CRM SDK custom piece at the MS CRM side. If you compare outgoing messaging with standard MS CRM Exchange connector, then mechanism is slightly different. Microsoft CRM Exchange connector places GUID in the message header and uses this GUID to identify the object in the responding email to push it back to CRM and attach. MS CRM Lotus connector doesn?t use GUID ? instead it scans MS CRM objects (Accounts, Contacts, Leads) in smart cached way

? Incoming Messages. When Lotus Domino server receives email ? Java Agent side of the connector triggers checking with MS CRM if addressor email matches with any Contact, Lead or Account email. In the case of the match ? email is transferred into MS CRM in the form of activity of email type. Again ? please note that connector doesn?t use GUID mechanism. We found that matching is better approach and we have Microsoft CRM Exchange advanced connector ? which works with matching, without standard GUID mechanism.

? Microsoft CRM & Lotus Notes Events synchronization. Future version of the connector will synchronize MS CRM and Lotus Notes objects: Calendar, Appointment, Fax, Phone Call, etc. Please, note that Lotus has different objects ? we have the matching table, please check with us.

? Lotus & MS CRM Versions. Lotus should be version 6.0 or higher. The reason for this is simple ? version 6.0 supports Java Agent technology. MS CRM should be 1.2 or 3.0. Lotus could work in multiple hardware & OS platforms, such as Windows Server, AS/400, etc.

? Product Pricing. It is US$3k basic pack, including 30 users and then $75 each additional user. In Europe price is proportional in Euro.

? Support. Product is installed Worldwide and supported in Europe from German office, in the USA and Canada from Houston and Chicago, in South America, Africa, Australia, Asia, New Zealand from office in Sao Paulo Brazil.

Andrew is Great Plains specialist in Alba Spectrum Technologies ( http://www.albaspectrum.com http://www.enterlogix.com.br http://www.greatplains.com.mx ) ? Microsoft Great Plains, Navision, Microsoft CRM Partner, serving clients in California, Minnesota, Illinois, Washington, Florida, Arizona, Texas.

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Friday, May 30, 2008

Microsoft Dynamics GP/NAV/CRM implementation in South East Asia ? highlights

In this small article we will give you highlights on Microsoft Dynamics family of products implementation, customization, user training in South East Asia: Thailand, Indonesia, Philippines as well as in China and Taiwan.

Microsoft renamed its ERPs: Great Plains, Navision, Axapta, Solomon and MS CRM and now new names start with Microsoft Dynamics: Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics AX, Microsoft Dynamics SL, Microsoft Dynamics CRM.  In this small article we will give you highlights on Microsoft Dynamics family of products implementation, customization, user training in South East Asia: Thailand, Indonesia, Philippines as well as in China and Taiwan.

  • English Language.  Considering such country as Philippines, where English is commonly used in business documentation, Microsoft Dynamics GP, or former Microsoft Great Plains/eEnterprise is a good choice.  At the same time Microsoft Dynamics NAV or former Microsoft Navision is also excellent option.  The situation is similar to what we have on the US ERP market, when Navision vs. Great Plains selection is based on the functionality comparison between GP and NAV.
  • Chinese Language.  Microsoft Dynamics GP doesn?t support Unicode characters in its native interface ? Microsoft Dexterity (former Great Plains Software Dexterity).  If you are looking at the Microsoft Dynamics GP Business Portal ? you are free to customize it and have it support Chinese.  There is special utility, which allows you to intercept Chinese characters and enter them in Great Plains fat client/Dexterity forms.  The functionality is very popular among Chinese food distributors in the USA ? Chicago and Houston areas
  • Taxes.  Both Great Plains and Navision support both tax systems: Sale Tax based and VAT (Value Added Tax)
  • Manufacturing.  This is where you should compare two systems: Great Plains and Navision manufacturing module/granule.  Great Plains Manufacturing is good choice for Discrete Manufacturing type, if you have process manufacturing ? you should verify functionality and third party add-ons features.
  • Localization.  If the conditions of your local country require localization (tax and language specifics ? very good example would be India), you should check with Microsoft Business Solutions in your country on the positioning of Microsoft ERPs.  In general, when localization requires non-English/Spanish/French Canadian language ? Navision is the recommended and usually localized.  Axapta also is very adaptable and localizable and you will see Axapta as the option in the majority of cases.
  • Non-Microsoft ERPs.  In some cases and we know real life stories/examples international company, having Microsoft Great Plains implemented in the headquarters in the USA, decided to implement SAP Business One for its overseas manufacturing facility.
  • Software Licenses Sale only.  In South East Asia we see very strong IT departments and IT consulting market.  When company is required to implement Microsoft Dynamics ? it can do it in-house and all you need is software licenses sale.
  • Local ERP Solutions.  On the local markets, especially where government regulation takes place you can find local or regional ERP vendors.  There are pluses and minuses of such systems: plus would be government reporting side.  Minuses are from the control side ? international company should have ERP reasonably controllable and the option to rely on local specialists only is risky.

You can always have us help you with the implementation & customization.  Call us in US: 1-866-528-0577Article Search, internationally: 1-630-961-5918Article Submission, help@albaspectrum.com


Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ) ? Microsoft Business Solutions Great Plains, Navision, Axapta MS CRM, Oracle Financials, SAP Business One  and IBM Lotus Domino Partner, serving corporate customers in the following industries: Aerospace & Defense, Medical & Healthcare, Distribution & Logistics, Hospitality, Banking & Finance, Wholesale & Retail, Chemicals, Oil & Gas, Placement & Recruiting, Advertising & Publishing, Textile, Pharmaceutical, Non-Profit, Beverages, Conglomerates, Apparels, Durables, Manufacturing.
We serve international clients Worldwide.

 

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Monday, May 5, 2008

Microsoft CRM and Great Plains implementation: freight forwarding business automation example

In this small article well show you business automation example, where Microsoft CRM and Great Plains are integrated and customized to fit Freight Forwarding business processes

In this small article well show you business automation example, where Microsoft CRM and Great Plains are integrated and customized to fit Freight Forwarding business processes

Microsoft Business Solutions offers several ERP applications: Great Plains, Navision, Solomon and its own CRM solution Microsoft CRM.  Targeting to automate all business operations, Microsoft CRM is now integrated with Microsoft Great Plains and in the close future it should have integration with Microsoft Navision.  In this small article well show you business automation example, where Microsoft CRM and Great Plains are integrated and customized to fit Freight Forwarding business processes.

  • CRM.  Central Customer and Vendor records place.  Assuming you have agents across the USA and internationally CRM, being web-interface application and so, could be used across the globe with good internet connection.  The nice features of this product are central emailing you send email from MS CRM and receive responses from your clients back in CRM, where they are permanently stored and documented.  You can issue Quote and Sales Order directly in CRM if needed or could have them issues in Microsoft Great Plains with propagation to Microsoft CRM (deploying MS CRM-Great Plains integration tool BizTalk based connector).
  • Accounting/ERP.  Microsoft Great Plains could play this role, being integrated with Microsoft CRM and with industry-specific business system.  In the case of Freight Forwarding/Transportation this business system could calculate fees and charged, associated with MBL/HBL and posted against agent accounts.  You could deploy SQL triggers for instant integration or stored procs for scheduled batches.
  • Great Plains Customizations.  Freight Forwarding specifics require Shipment tracking with SOP and POP invoices posted and tracked against the shipment and probably regular/monthly Agent Settlement report, where you match customer and vendor invoices, associated with the agent shipments and create AR or AP document, depending on positive or negative balance.  This is Great Plains Dexterity customization or web-development (if you need your agents lookup features from remote locations)
  • Microsoft CRM Customization.  Assuming that you have Shipment Tracking system, which might be SQL or Oracle based you need shipment lookups for your order takers and customer support personnel from Microsoft CRM screens.  Being designed for easy web customization Microsoft CRM allows you to incorporate .Net web application into its screens, such as Account, Contact, Lead, Opportunity, etc.  You use Web Forms and Microsoft CRM SDK to penetrate into MS CRM security realm and then ADO.Net to call third party MS SQL Server or Oracle data
  • Implementation Advices.  Microsoft CRM should be probably tried as in-house pilot implementation with 5 users license and then you can purchase additional license as you have your users trained.  If you need MS CRM SDK C# or VB.Net programming you could subcontract.  Great Plains requires consultant help to be implemented and integrated, because it has sophisticated tables structure and documents flow mechanism.
  • Data Conversion.  We recommend you to deploy Great Plains Integration manager to import Vendor and Customers plus open documents.  Historical transactions, if needed should be moved by outside consultant.  Microsoft CRM has import tool try it first and subcontract more complex attachments, for example.

Good luck with implementation and customization and if you have issues or concerns we are here to help! If you want us to do the job - give us a call 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies USA nationwide Great Plains, Microsoft CRM customization company, serving clients  in Chicago, California, Texas, Florida, New York, Georgia, Arizona, Minnesota, UK, Australia and having locations in multiple states and internationally ( http://www.albaspectrum.com ), he is CMA, Great Plains Certified Master, Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer. You can contact Andrew: andrewk@albaspectrum.com

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Thursday, April 10, 2008

Microsoft CRM: data conversion import from Act!

Best Software Act! is very popular CRM for small and mid-size organization.   This system attracts business owner by its low price, plus system is very easy to use.  However if your business is growing you should reach the moment to implement more advanced CRM solution.  Natural question is how do we convert the data from Act! to new CRM solution and the mapping of your objects for conversion.  You would probably like to avoid operator data entry with potential numerous errors and mistypes.  Assuming that you are IT specialist, well give you technical side of Act to MS CRM data migration

This system attracts business owner by its low price, plus system is very easy to use.  However if your business is growing you should reach the moment to implement more advanced CRM solution.  Natural question is how do we convert the data from Act! to new CRM solution and the mapping of your objects for conversion.  You would probably like to avoid operator data entry with potential numerous errors and mistypes.  Assuming that you are IT specialist, well give you technical side of Act to MS CRM data migration:

  • First you need to download Act! SDK from Best Software website
  • Install Act! SDK on the computer, where you plan to do programming
  • Well use asynchronous data export/import model, this means that well design the system, containing two parts: export into XML and this XML file import into the CRM
  • Lets code Act! data export application, well use C# to address Act Framework classes, well need these libraries:

using Act.Framework;
using Act.Framework.Activities;
using Act.Framework.Companies;
using Act.Framework.ComponentModel;
using Act.Framework.Contacts;
using Act.Framework.Database;
using Act.Framework.Groups;
using Act.Framework.Histories;
using Act.Framework.Lookups;
using Act.Framework.MutableEntities;
using Act.Framework.Notes;
using Act.Framework.Opportunities;
using Act.Framework.Users;
using Act.Shared.Collections;

  • To connect to Act! database:

ActFramework framework = new ActFramework();
framework.LogOn("Act Username", "password", "SERVER, "Database");

  • Now we need Act field names to map them with the fields in the MS CRM:

private void ShowContactsFieldsDescriptions(ActFramework framework) {

    ContactFieldDescriptor[] cFields = framework.Contacts.GetContactFieldDescriptors();

    ContactFieldDescriptor cField;

    for(int x = 0; x < cFields.Length; x++)

        {

            cField = cFields[x];
            Console.WriteLine("Table Name:tt{0}", cField.TableName);
            Console.WriteLine("Column Name:t{0}", cField.ColumnName);
            Console.WriteLine("Display Name:t{0}", cField.DisplayName);
            Console.WriteLine("ACT Field Type:t{0}", cField.ACTFieldType);
            Console.WriteLine("");

         }

}

  • Lets get contact list and create the file for import instructions to MS CRM:

ContactList cList = framework.Contacts.GetContacts(null);
FileInfo t = new FileInfo("Contacts.xml");
StreamWriter stw = t.CreateText();

  • Now we form export data:

for (int i = 0; i < cList.Count; i++) {

    string strContactXml = "<contact>";

    ContactFieldDescriptor cField;
    Object oValue;

    // First Name
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.FIRSTNAME");
    oValue = cField.GetValue(cList[i]);
    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
 strContactXml += "<firstname><![CDATA[" + oValue.ToString() + "]]></firstname>";

    // Last Name
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.LASTNAME");
    oValue = cField.GetValue(cList[i]);

    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
 strContactXml += "<lastname><![CDATA[" + oValue.ToString() + "]]></lastname>";
    else
 strContactXml += "<lastname>" + "N/A" + "</lastname>";

    // Salutation
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.SALUTATION");
    oValue = cField.GetValue(cList[i]);
    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
 strContactXml += "<salutation><![CDATA[" + oValue.ToString() + "]]></salutation>";

    // Job Title
    cField = framework.Contacts.GetContactFieldDescriptor("TBL_CONTACT.JOBTITLE");
    oValue = cField.GetValue(cList[i]);

    if (oValue != null && !(oValue.ToString().Trim().Equals("")))
 strContactXml += "<jobtitle><![CDATA[" + Regex.Replace(oValue.ToString(), "rn", "<BR>") + "]]></jobtitle>";

  • This is only portion of the data, that could be transferred into CRM, the whole list of fields is too long for small article, but your could design the whole list of desired fields.  Please, pay special attention to replace <BR> HTML tag this is required for text data transfer into CRM
  • Next is import application creation.  We will not describe here connection to MS CRM details please read Microsoft CRM SDK if you need this examples.  Well concentrate on the nature of the import.

 The XML export file should look like this:

<contact><firstname><![CDATA[John]]></firstname><lastname><![CDATA[Smith]]></lastname><salutation><![CDATA[John]]></salutation><address1_line1><![CDATA[1234 W. Big River]]></address1_line1><address1_city><![CDATA[Chicago]]></address1_city><address1_stateorprovince><![CDATA[IL]]></address1_stateorprovince><address1_postalcode><![CDATA[123456]]></address1_postalcode><description><![CDATA[Toy Corporation]]></description><ownerid type="8">{4F1849C3-9184-48B5-BB09-078ED7AB2DAD}</ownerid></contact>

  • Reading, parsing and MS CRM object creation look is relatively simple:

        Microsoft.Crm.Platform.Proxy.BizUser bizUser = new Microsoft.Crm.Platform.Proxy.BizUser();

        ICredentials credentials = new NetworkCredential(crmUsername, crmPassword, crmDomain);

        bizUser.Url = crmDir + "BizUser.srf";

        bizUser.Credentials = credentials;

        Microsoft.Crm.Platform.Proxy.CUserAuth userAuth = bizUser.WhoAmI();

        // CRMContact proxy object

        Microsoft.Crm.Platform.Proxy.CRMContact contact = new Microsoft.Crm.Platform.Proxy.CRMContact ();

        contact.Credentials = credentials;
        contact.Url = crmDir + "CRMContact.srf";
        CorrectXML("Contacts.xml", userAuth.UserId);
        StreamReader reader = File.OpenText("Contacts.xml");

        string input = null;                       

        while ((input = reader.ReadLine()) != null)

        {

            string strContactId = contact.Create(userAuth, input);
            Console.WriteLine("Contact {0} is created", strContactId);
            log.Debug("Contact " + strContactId + " is created");

}

  • Just consider in more details CorrectXML function it places OwnerId into XML contact tree:

        private void CorrectXML(string fileName, string userId) {

           File.Move(fileName, fileName + ".old");
           StreamReader reader = File.OpenText(fileName + ".old");
           FileInfo t = new FileInfo(fileName);
           StreamWriter writer = t.CreateText();
           string input = null;

           while ((input = reader.ReadLine()) != null) {

               input = Regex.Replace(input, "{_REPLACE_ME_}", userId);
               writer.WriteLine(input);

           }

           reader.Close();
           writer.Close();
           File.Delete(fileName + ".old");

        }

  • Finally, we are launching export, import, opening MS CRM and looking at the contact list, transferred from Act!
  • Separate task would be Sales data from Act!, Notes etc. we plan to describe them in the future articles

Good luck with integration!  If you want us to do the job - give us a call 1-630-961-5918 or 1-866-528-0577! help@albaspectrum.com

Andrew Karasev is Chief Technology Officer at Alba Spectrum Technologies ( http://www.albaspectrum.com ), serving Microsoft Great Plains, CRM, Navision to mid-size and large clients in California, Illinois, New York, Georgia, Florida, Texas, Arizona, Washington, Minnesota, Ohio, Michigan

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Wednesday, February 13, 2008

CRM - Customer Relationship Management

Customer relationship management (CRM) is a strategy employed at corporate level. For any company, it is the focus on the creation and maintenance of lasting and meaningful relationships with its customers. It can perhaps be described as a holistic approach of a company's philosophy where the emphasis is placed primarily on the customer.

To simplify this process, there are a number of commercial software packages available. Two of the market leaders are GoldMine? and ACT!?. Their programs allow a high degree of mechanization through a central database. Many tasks can also be automated, which allows greater overall control and sophistication.

However, simply installing and integrating a CRM such as the GoldMine? software, or the ACT!? software is not enough by its own. A successful CRM strategy requires the correct response at all levels to reshape a company's business activities to incorporate a fully customer-driven approach. In the design stage of implementing a CRM, it may be wise if a decision is made to retain greater and more extensive information on primary customers, and keep less information on clients with a low margin.

Sales, marketing and customer service all need to be seamlessly integrated. In this way the contact management software can keep track of all the relevant aspects involved in selling to customers, or following up on leads and prospects. The success factors in gaining customers can be highlighted for re-use, and the approaches that failed, or were marginal, can be abandoned, or even revisited for further evaluation at a later time.

A CRM can be considered in three distinct but equally important parts. There is the operational part, which focuses on basic business processes such as sales and marketing, as well as customer service. There is the analytical part, which can analyze the behavior of customers and produce reports, show returns on investment, and report on the pattern of the sales team, either individually or as a whole. Finally, there is the collaborative part, which focuses on the basic contact with the customer. This can be direct, or through automated follow-up emails, for example.

Any company considering scaling up to utilize a CRM software should think equally about staff training. Only through properly identified and properly delivered training will a CRM, such as the GoldMIne? software, or the ACT!? software, be found to be cost effective and worth the expense and trouble of implementing. While a good CRM can be worth its weight in gold, it will only be as good as the management who run it, and the sales team who use it.

A good CRM software will provide reporting and analytical tools, which can be used as highly effective feedback. Analysis of sales can identify hidden opportunities, expose weaknesses, highlight areas of strength, and reveal the current performance level of sales people. Using intelligent reporting facilities to maximize strengths and eliminate or minimize weaknesses, is indeed a powerful tool to have at your disposal.

That, coupled with the proper training in how to put the tools to their best use, will provide any company with a solid customer relationship management strategy that will prove to be highly effective.


Syed Ali, is the lead CRM consultant for a Toronto based company. His company offers, GoldMine CRM and ACT! Software CRM Syed can be reached at Tel : (905) 815- 1995 ext 22, email :asyed@cqsolutions.com

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Tuesday, February 12, 2008

About Customer Relationship Management

Customer relationship management (CRM) encompasses the capabilities, methodologies, and technologies that support an enterprise in managing customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

Customer relationship management is a corporate level strategy which focuses on creating and maintaining lasting relationships with its customers.

CRM, in its broadest sense, means managing all interactions and business with customers. This includes, but is not limited to, improving customer service. A good CRM program will allow a business to acquire customers, service the customer, increase the value of the customer to the company, retain good customers, and determine which customers can be retained or given a higher level of service. A good CRM program can improve customer service by facilitating communication in several ways:

Provide product information, product use information, and technical assistance on web sites that are accessible 24 hours a day, 7 days a week.

Identify how each individual customer defines quality, and then design a service strategy for each customer based on these individual requirements and expectations.

Provide a fast mechanism for managing and scheduling follow-up sales calls to assess post-purchase cognitive dissonance, repurchase probabilities, repurchase times, and repurchase frequencies.

Provide a mechanism to track all points of contact between a customer and the company, and do it in an integrated way so that all sources and types of contact are included, and all users of the system see the same view of the customer (reduces confusion).

Help to identify potential problems quickly, before they occur.

Provide a user-friendly mechanism for registering customer complaints (complaints that are not registered with the company cannot be resolved, and are a major source of customer dissatisfaction).

Provide a fast mechanism for handling problems and complaints (complaints that are resolved quickly can increase customer satisfaction).

Provide a fast mechanism for correcting service deficiencies (correct the problem before other customers experience the same dissatisfaction).

Use internet cookies to track customer interests and personalize product offerings accordingly.

Use the Internet to engage in collaborative customization or real-time customization.

Provide a fast mechanism for managing and scheduling maintenance, repair, and on-going support (improve efficiency and effectiveness).

The CRM can be integrated into other cross-functional systems and thereby provide accounting and production information to customers when they want it.

Ismael D. Tabije is the Publisher-Editor of http://www.BestManagementArticles.com, a unique niche-topic article directory that features exclusively business and management topics. For a large dose of customer relationship management tips, ideas and strategies, see http://customer-relationship-mgt.bestmanagementarticles.com

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Friday, January 18, 2008

Real Estate Customer Relationship Management - Ways for Agents to Increase Their Business

In 2005, The National Association of Realtors reported that its membership increased by 13 percent over the previous year, reaching 1.2 million. With this many people trying to get a share of the pie, Realtors need to find ways to differentiate themselves and stay ahead of the competition. Customer Relationship Management (CRM) can help them do exactly that, and even more.

CRM comes from the observation that developing good relationships with your customers helps you deliver superior service to your clients, thereby helping your business thrive. Developing a CRM-focused business is not especially hard. It starts with basic guiding rules.

In the marketing lingo, the many ways a business interacts with its clients are called points of contact. By developing the quantity and the quality of these points of contact, a real estate agent will gain more customers.

Of all the existing points of contact, the Internet should receive special attention. In just 10 years, the Web has become an essential marketing venue for today's agents. According to the NAR, 77 percent of home buyers used the Internet to search for a home in 2005. When people think about buying a home the first place they go is often the Web. It is therefore a good place for agents to capture consumers' attention and gain their confidence.

However, many agents are still missing the point: they now have their own Web sites because they know people are looking for them, but they haven't quite figured out how to use the Web as a good lead generator. Here are ways agents can improve their online points of contact.

The layout of your site is key to retain surfers. It should be flawless, and the navigation should also be easy.

E-mails are another critical point of contact. Many agents provide their e-mail address on their Web sites, but an article in Realty Times reported that one of home buyers' main complaints about Realtors online is that they don't answer their e-mails in a timely manner. Decide now about a reasonable e-mail reply policy for your business. A 24- or 48-hour reply policy is probably what most people expect. You need to state this reply policy on your Web site and stick to it. People will appreciate it.

Another option is to allow people to schedule a tour directly from your Web site. This option is a great way to get people to meet with you.

Most people start looking for homes on the Internet a few months before they actually make a decision. It is therefore important for a real estate agent to keep in touch with future home buyers. A good way to maintain that contact is to send out a monthly newsletter, which would give the latest information about the town or area. It would also provide future home buyers with the latest listings that meet their criteria. An agent who sends out this kind of newsletters will find that many of these people remember this agent when they are ready to buy.

The key with CRM is to regularly evaluate existing points of contact to fine tune them in order to better serve customers. This in turn will ensure that agents have a successful business.


Content provided by 10x Media. Established in 2003, 10x Media provides innovative online marketing tools.It has expanded its online presence through networks such as Inside Real state, Inside Finances and Grab Real Estate, which contain thousands of pages for city and state specific real estate information across the nation.

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Friday, December 7, 2007

Sales Force Automation Using Lotus Notes

Sales force automation is the process by which all day to day activities and events in the sales department are automated using the help of Information Technology. It includes the automation of all the activities like daily reports of individual sales executives, order tracking, sharing information among all sales executives, inventory control and monitoring, sales forecast, etc. This will be very helpful for organisations that are geographically spread across the length and breadth of a country or even across different countries. With the right choice of software and network support, centralized control is easily possible. Access to data becomes easier and quicker without having to wait for days to get updates from sales executives.

If you have a well defined sales process, automating it becomes very productive as it can help avoiding unnecessary delay in getting each process done manually. For instance, if a sales executive located in a remote place sends a proposal to be approved by his sales manager by post or courier it will take at least 3 to 4 days to get it done. This can be avoided if the salesman uses a system and an appropriate software which could alert the manager immediately when a request has been sent to him. The manager can reply to it immediately and the whole activity can be completed in minutes. There are a numerous instances like this where unnecessary delays could be avoided and help the sales people close the orders immediately.It can also help you track the employees performance in a more organised way. Lotus Notes can be a very useful platform on which this application can be built. It can help you develop an application exactly in the way you want instead of purchasing conventional Sales Fore Automation software which may not suit your requirement.

Why is Lotus Notes appropriate for building SFA tool?
Lotus Notes is an Ideal choice for the SFA because of its unique feature called Replication. The information can be accessed from a laptop computer of a sales executive even if he is not connected to your central network. This is possible because Lotus Notes can be configured in such a way that information can be saved in a local machine and accessed even if it is not connected to the server. The modifications made in the database can be updated into the central network by a process called as "Replication".

How Does this help?
Assume that a salesman is in a remote location and not connected to any network. He can access critical information about the prospects available in the database on his local system and use it to close the deal. He can make changes in them and edit information as appropriate and save them. Once he is back where he gets access to internet he can update it to your central database and the subsequent processes can start immediately without having to wait for the salesman to return back to office. Another advantage is that you can easily assign access privileges to various users based on their hierarchy and necessity to use the application. The overall administration of the application can also be very easy with Lotus Notes.

Lotus Notes applications can be web enabled and can be accessed through ordinary web browsers to either control or access information. Notes' security is impeccable and the safety of the information is assured.

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